The American Red Cross Bay Area (ARCBA) launched the most comprehensive emergency preparedness media campaign ever in the Bay Area called Prepare Bay Area (PBA). A 2006 survey found that only 6% of Bay Area residents were prepared for a disaster. The first year of the campaign featured print, radio, and theater ads urging residents to get ready. It received over $1 million in donated media. A 2007 survey after one year showed preparedness had increased to 17%. The second year used shock tactics like mobile billboards of disasters to get residents' attention. It generated unprecedented international attention. By 2008, a survey found preparedness had increased to 24%, a 300% rise since 2006.

2. The American Red Cross Bay Area (ARCBA) spans six counties: Alameda, Contra Costa, Marin, San Francisco, San Mateo, and Solano, a service area for 4.5 million people in the Bay Area .

3. ARCBA undertook the most comprehensive non-governmental public service media campaign ever launched in the Bay Area to raise emergency preparedness: Prepare Bay Area (PBA)

5. Year One Campaign Warning, There is No Warning Get Ready Now. We’ll Show You How.

16. Year Two Campaign What do we have to do to get your attention?

18. Extraordinary Pro Bono Partnership formed with Publicis & Hal Riney

26. “ Shaky Camera” Outdoor Billboards

27. Crashed Cabs!

28. Super Crack!! – On Union Square 60’ X 10’ August, 2007

29. Super Crack

33. Disaster Preparedness Deficiency Syndrome Print PSA Ad