Social Bookmarking 101 provides an overview of social bookmarking (SBM). SBM allows internet users to organize and manage bookmarks online so they are accessible from anywhere. This evolved as a solution because bookmarks were previously only stored locally on browsers, making them difficult to manage and share. SBM tools help users automatically submit bookmarks to over 200 SBM sites and track backlinks from these sites. The future of SBM is uncertain as search engines are increasingly accessing trends on social media directly rather than relying on SBM sites.

1. Social Bookmarking 101 Regalix Inc. 2600 East Bayshore Road Palo Alto, CA 940403 1-888-REGALIX info@regalix.com 1 © 2010 Think Innovation

3. History

4. SBM Classification

5. Benefits of SBM

6. SBM tools

7. Future Trend2 © 2010 Think Innovation

9. Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. (Source : Wikipedia)© 2010 Think Innovation 3

11. Bookmarks present on browsers (local machines)

12. Difficult to manage + not accessible from everywhere.

13. The Solution

14. Bookmarks Available on the Web anytime

15. Provision for tagging and sharing with friends

18. Search Engines regularly crawl SBM websites (~every 5 mins)

19. Links are visited by search bots more frequently

20. Content is categorized and tagged by the SBM site

21. SBM helps SE’s identify new content/news

22. Quick source of back links to the website

23. Secondary traffic to the website

24. Cons

25. Numerous sites present on the internet – not all are popular

27. Attracts focused traffic as people may have set their preferences/interests to show certain content

28. Know which of your pages/content are popular

29. Ideas for new web content/images

31. How to articles

32. Blog Posts

33. Embedded Video

34. Top 5/10 list of ….

35. Create tags for each BM

36. Pay attention to the Titles

37. Donts

42. Social News sites may hold ground – but SBM sites may die out or consolidate or get taken over. Eg. Propeller taken over by AOL

43. Google 2011 Algorithm update filters out spammy content sites – too early to gauge effect on SBM activity.