Is your NGO prepared for Sponsorship 2.0?

1. SPONSORSHIP 2.0

2. Objective
To present a practical guide for you to launch
a successful Sponsorship 2.0 for your
organization, idea, cause, etc.
For inquiries please contact:
info@buzzcentroamerica.com
@buzz_ca

3. Sponsorship 2.0 definition
 A strategy aiming to use social media
technology that links donors with
organizations from one to one, many
to one, many to many relationships
enabling on the field updates, real
time information and frictionless
sharing.

4. A solution for you:
• Community enabled website for
both PC and Mobile versions
• Communication strategy
promoting to turn your cause
into your donor´s “My Cause”
• Apple / Android applications to
allow real time updates on the
field
• Solid presence connecting with
your donors where they connect

5. Community Enable Website
• Why a community?
– A space where you can expand your social
networks, making connections with others
wherever they may be; geographically and let
others know about cool stuff you've come across.
– A space where you can find out what is going on,
publicize your events .
– A space for expression and debate, a platform
where your voice will be heard. Here you can
engage with contemporary issues and have your
say, sharing a desire to make a difference to the
world we live in

6. Community Enable Website
• Elements in your community
– Allow Facebook, Twitter, Linked information to
login and sign up
– Blogs
– Forums
– Frictionless sharing: Using social plugins to
facilitate sharing
– Mobile ready site version
– Tailored communication to generate donations

7. Turn your cause into your
donor´s “My Cause”
• Explain how your cause/vision relates to
your donor´s own expectations and engage
them
• Allow the creation of personal profiles, and
customization so that your donor feels
proud to share to others
• Religiously discipline to keep updated all
relevant information

8. Turn your cause into your
donor´s “My Cause”
• Properly manage “social intelligence:”
– Social proof: During the discover process, your potential
donors may need to see others engaged, and
participating, thus making your cause “socially
approved.”
– Reciprocity: It is the glue that keeps social relationships
together, helping your donors to reciprocate the feeling
of social contact and doing social good
– Authority: Make sure to call out your members that
have the authority in the cause so that others join in
– Be unique: Explain how you are making a difference in
the cause that you and your donors are helping to relief

9. IPAD/ Android Apps
• All your volunteers/staff will be empowered
to share in real time:
– Multimedia content: Pictures, audio, Video,
Vlogs
– Real life stories that will document your
effectiveness
– Be in contact, getting information from the field
right to the hands of your donors
– Brings accountability to new levels

10. Robust presence in Social
Networks
• Think about Google´s ZMOT (Zero Moment
of Truth), from which we high light:
• Put someone in charge: Properly train to
manage communities and reputation
• Answer questions your donors or potential
donors are asking
• Proper use of: paid, Owned, Earned and
Shared conversations

11. Final thoughts
• As millennial generation becomes productive and
generate income, they will make decisions on how
to invest it. They will benefit from your organization
when you facilitate caring for a cause in their own
channels
• Social Discovery also applies for Non Profits, and
accountability is enhanced by having a more robust
communication with your donors
• Launching cost for an strategy like this is not
prohibited as you may leverage the knowledge and
skills from a world wide workforce ready to assist
you
• STAY TUNE, AS THE FUTURE HOLDS SPONSORSHIP
3.0

12. DID YOU LIKE THIS?
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clicking here:
www.buzzcentroamerica.com
info@buzzcentroamerica.com
Twitter: @buzz_ca