2. About Buzz12
Helping companies and institutions create
and execute digital marketing strategies
since 2009.
Partner Phyllis Neill 20+ years’ marketing
and management
Partner David Sher, 35+ years’ Co-CEO
of AmSher
14. Recommendations for
digital strategy
Research
Strategy
Reputation
Management
Digital
Marketing
Blog/content
Campaign
marketing
E-newsletter
Social media
20. Blog/Content
Marketing
Development and writing of a blog
Article marketing, white papers, case
studies, infographics
Online PR distribution opportunities
Email autoresponder series
21. Social media
Research
Strategy
Digital
Marketing Blog/content
Campaign marketing
Social media
22. Social media
outsourcing
Custom brand your social media sites
Opt-in forms for E-newsletter
Find followers
Engaging with followers
Update & content publishing
23. E-newsletter
Research
Strategy
Digital
Marketing Blog/content
Campaign marketing
E-newsletter
Social media
24. E-newsletter
Most effective “pull together” of all
content marketing efforts.
Non-salesy – only one call to action.
Repurposing of best content from period
before.
Drives non-social media participants to
25. Reputation
Management
Research
Strategy
Reputation
Management Digital
Marketing
Blog/content
Campaign
marketing
E-newsletter
Social media
26. Reputation
Management
Watch what is being said about your
brand.
Respond to comments on blogs and
articles.
Look for mentions on social media and
anywhere on the internet.
Can’t control negative press; CAN be
aware of when it happens.
Tip: use Google Alerts: (
27. Short on time?
Start a blog (www.wordpress.com)
Start gathering email addresses
Get Constant Contact account
Do monthly/quarter eNewsletter
29. Getting docs to blog
Interview them verbally on topic.
Record conversation; transcribe later.
Cut to 500 words or so:
◦ Short paragraphs
◦ Short sentences
◦ Good opening and closing sentence
◦ Provocative memorable headline
◦ KEEP IN colloquial, personality-specific
phrases and language.
30.
31. Buzz12 resources:
Sign up for newsletter at our website,
www.buzz12.com
Facebook Fan page
Twitter page
YouTube page
Linkedin page
Notas do Editor
Promote your company and employees as “thought leaders” in industry.