1. PR Log - Global Press Release Distribution
Facebook's Bid To Rule The Web As It Goes Social
By www.atriptoindia.com
Dated: Apr 24, 2010
Facebook set out its stall to unseat Google and be at the heart of the web experience as it becomes more
social.
The world's largest social network unveiled a series of products at its developer conference F8 aimed at
helping the company achieve that goal.
These tools will make it easier for users to take their friends with them as they browse the web.
"We are building toward a web where the default is social," said Mark Zuckerberg, Facebook's founder.
"If you look back a few years ago and even as recently as today, in most cases the web isn't designed to use
your friends. They don't assume you have a real identity but we are seeing that seep in more and more.
"We want to be one of the things that empowers that and right now most users are using Facebook and we
hope we can be a good force in driving that forward," Mr Zuckerberg told the BBC during a news
conference.
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He added that the "web was at a turning point" and that the way forward was to have friends, or what Mr
Zuckerberg called "your social graph", to guide you online.
"One of the points Mr Zuckerberg was making was that the web has become a lot less anonymous and
Facebook is definitely positioning itself as wanting to be the owner of that information," said Maya Baratz
of the Huffington Post.
"Facebook has won the internet," he told technology blog ZDnet.com
"Facebook has always been social, but in terms of dominating the web over Google they have made strides
today."
But Mr Malik sounded a note of caution.
"The whole idea to socialise the whole web is fairly impressive, audacious and a bit scary. I am very scared
about the privacy issues around this initiative. They haven't really been very clear as to how consumers will
have more control over the things they do on the web."
The issue of privacy has been something of a thorn in Facebook's side. It has suffered backlashes in the
past over moves to change users privacy settings.
"Nothing we have released changes any of the privacy protections we have," said Elliot Schrage, the
company's vice president of public policy and communications.
"We're providing new opportunities for people to have a social experience if they want it." http://
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