Mobile Alerts for Investor Relations

Investor relations “91% of people
communications keep their phone
are time sensitive within 3 feet, 24
to your target hours a day.”
audience…
- Morgan Stanley,
Technology and
Internet Trends

Overview:
Mobile Alerts for Investor Relations

What Are Mobile News Alerts?
• Text message
(SMS) about a news
event

• Delivered to your
subscribers in real
time synchronization
with your news
release

• Includes ‘clickable’
link to full story

• Full story should be
available on a
mobile device
optimized site

Mobile News Alerts – User Experience

• Discovery
– A ‘must have’ on
your IR pages
– Perfect place to
capture opt-in
subscribers to
your mobile
alerts service


• Enter mobile number
to subscribe

• Identify your
‘category’

• Who subscribes to
your mobile alerts?
– Investors
– Analysts
– Media
– Employees
– Customers

• Discovery
– A ‘must have’ on
your news
releases
– Perfect place to
capture opt-in
subscribers from
across the online
universe

• After clicking
‘Subscribe’, user
instantly receives a
text message
verifying
subscription

• Also includes
instructions on how
to opt-out
(unsubscribe)

• Once subscribed,
every news release
issued triggers a real
time news alert to
the subscriber

Why Should You Care?
• You may be sending the message by
email...
• But your target audience isn’t listening on
the email channel any more
• Customers, investors, analysts, media, and
even staff... We all have our email filters
turned on

Email vs. SMS Email SMS
Message Open Rates 22% Over 98%
Avg. Time to Open Message 6 hours 4 minutes
Financial Tables to Mobile Corrupted Preserved

SMS vs. Social Media
• Your target
audience is
inundated with
messages via
social media too

Why Should You Care?

• SMS is not just
a ‘young
people’ channel
– Used daily by a
broad spectrum
of population

Mobile Alerts Are More Effective

• European Markets:
Proven effectiveness
and user adoption:
Mobile news alerts
proliferating in
European markets for
past 3 years

• Mobility trend in IR
communications
rapidly coming to
North America

• Are you ready?

Getting Subscribers
• Your IR pages
– Anyone who visits these
pages should be on your
subscriber list

– Capture more ‘ghost’
visitors

– Capture at the peak of their
emotional interest in your
company

Getting Subscribers
• Your news releases
on your own
website
– Embed your
‘subscribe’ link in
your news releases

Getting Subscribers
• Your news releases
on Business Wire
– Embed your
‘subscribe’ link in your
Business Wire news
releases

– Automatically
disseminate your
‘subscribe’ link across
hundreds of websites
every time you issue
every news release

– Your clickable
‘subscribe’ works
anywhere you news
released is published
online

Getting Subscribers
• Across the digital
universe... via
Business Wire
– Embed your
‘subscribe’ link in your
Business Wire news
releases

– Automatically
disseminate your
‘subscribe’ link across
hundreds of websites
every time you issue
every news release

– Your clickable
‘subscribe’ works
anywhere you news
released is published
online

Top 4 Reasons to Offer Mobile Alerts

• #1 – Your audience
wants CHOICE
– If email is the only
communication
channel your
audience can
subscribe to, you’re
losing a lot of
potential subscribers

– Give them a choice!

• #2 – Convert more ‘ghost’
followers from your website
and news releases
– Your email subscriber list
represents a small fraction
of your target audience
– Offer more variety in
communication channels
and you will increase the
effectiveness and reach of
your communications
efforts
– What is a subscriber worth
to your business?


• #3 – Offering mobile
alerts is an indicator you
are keeping current with
communication trends
– Stay ahead of the
curve with your
competitors
– Be recognized by your
stakeholders for
forward-thinking
leadership in your
company’s IR
communications
strategies

• #4 – Keep a global
workforce in sync and
up-to-date on company
news
– Keeping a national or
global workforce in
sync is a challenge...
Especially when no one
reads emails
– Mobile alerts can
resolve this elegantly
through a channel
people pay attention to

Business Wire Mobile Alerts
• Turnkey mobile
alerts service

• Operational in 2-3
days from order date

• Fully managed
service for $100 per
release
– Up to 1000
subscribers
– $75 for each
additional increment
of up to 1000
subscribers

• Follows best practices
– Auto-message composition
– Alerts sent to your
subscribers in real time
synchronicity with your BW
news releases
– MMA compliant auto opt-in
notifications
– MMA-compliant auto opt-out
features
– Fully managed SMS gateway
– Worldwide message
deliverability
– No additional fees for
international message
delivery

• Follows best practices
– Alerts link to your news
release in rich mobile
device optimized format on
Business Wire Mobile
– Device recognition platform
supports 5000+ devices...
Delivers the right user
experience for every phone
– Continuously updated
mobile OS and handset
library ensures ongoing
compatibility with target
audiences’ phones
– Proprietary technology
supports financial tables
rendered properly on mobile

• Includes
– A custom ‘subscribe’ link you To subscribe to our news alerts, click here
can publish on your IR pages
in seconds

– A custom ‘subscribe’ landing
page for your target
audience to subscribe

• Includes
– A custom ‘subscribe’ link on
your Business Wire news
releases enables you to grow
your opt-in subscriber list for
free every time you issue a
news release

– Captures new opt-ins across
hundreds of websites via
Business Wire publication
networks

• Business Wire Mobile Alerts
– Mobile news alerts are the newest best
practice in IR communications
– If you care about reaching the broadest
possible spectrum, mobile alerts are a
must-have
– A European precedent that is building
momentum quickly in North America
– We made the investment so you
don’t need to...
– Robust, state of the art mobile alerts
platform
– Full service
– Business Wire... A trusted brand
powering your IR communications in
the mobile era

• Special offer for Business Wire
clients

– No charge, 100% functional custom-
branded mobile alerts demo for your
company (Offer Exp. Dec. 7, 2012)

– Experience your news alerts on your
own mobile device via the URL

– Share with your team

– Contact your Business Wire Account
Executive or email
info@businesswire.com to activate
your mobile alerts today

Mobile Alerts for Investor Relations

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