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Business Wire's Complete Guide to Modern Public Relations was written for professors and students, features tactics, using multimedia and across multiple platforms, that today's PR students must know to reach modern audiences “The interest in public relations by today's students is stronger than ever,” notes Scott Fedonchik, vice president of marketing. “With more than 11,000 students currently participating in educational associations such as Public Relations Student Society of America (PRSSA), we know there is a real desire to learn how to create effective communications for our fast-evolving industry. Our new guide provides students with real-world information that will help prepare them for a successful career in public relations.” Click here to share news of this guide with your Twitter followers: http://ctt.ec/fkxwv

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Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it. This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between. Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com

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This report by Calysto Communications and Business Wire, The Rise of Content PR, provides an in-depth examination of the content PR strategy, which includes the development of original content that appeals to journalists and consumers as well as strategic delivery methods that provide measurable data based on defined objectives. The concept behind content PR is the development and distribution of creative and relevant content that progressively tells a story about an organization. Content PR leverages traditional PR media channels but also expands content distribution to encompass bloggers, social channels, video outlets, live events and more. Find out more by downloading this white paper.

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Still confused about XBRL? Not quite sure what the "X" factor is all about or when to extend? Join us for this session which should clear the air on these points as well as provide a briefing on the SEC requirements of XBRL--Extensible Business Reporting Language, which the SEC has mandated. We'll share the lessons learned from the first filers and offer tips on what you should be doing now. The SEC's XBRL mandate, the mechanics of tagging, and the basics of XBRL taxonomy will be covered--and we'll leave plenty of time to answer your questions. If you're responsible for the financial reporting of your company or work in investor relations or communications for a public company, you won't want to miss this FREE webinar.

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From a Business Wire webinar conducted 6/24/2010, with Anna Post of the Emily Post Institute: Ever angst about whether or not to ignore a business contact on Facebook? To tweet during a meeting? What to say to the colleague or client who won't put their phone away and focus on your conversation? Join us for a discussion of how etiquette applies in the 21st century, and how it can help you stay connected while making a good impression

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