Pidilite had invested in Orion ERP (Oracle database) for its India operations & SAP Business One (SQL database) for its overseas operations. Both had MIS reports but had limited capability. The company was using Excel for reporting and queries were written on Oracle D2K. The business users faced various challenges like inventory maintenance, data mining, in depth and ample analysis of the data available.

1. Pidilite Deploys BI Solution from MAIA
By Priyanka Akhouri
Mumbai, Feb 27, 2008
Pidilite Industries is the market leader in adhesives
and sealants, construction chemicals, hobby colors,
and polymer emulsions in India. Its brand name,
'Fevicol', has become synonymous with adhesives
to millions in India and is ranked amongst the most
trusted brands in India. Since its inception in 1959,
Pidilite Industries has been a pioneer in consumer
and speciality chemicals in India. Over two-third of
the company's sales come from products and
segments it has pioneered in India.
The company's product range includes adhesives and sealants, construction and paint chemicals, automotive
chemicals, art materials, industrial adhesives, industrial and textile resins, and organic pigments and preparations.
Most of the products have been developed through strong in-house R&D.
Need for a Solution:
Pidilite had invested in Orion ERP (Oracle database) for its India operations & SAP Business One (SQL
database) for its overseas operations. Both had MIS reports but had limited capability. The company was
using Excel for reporting and queries were written on Oracle D2K. The business users faced various
challenges like inventory maintenance, data mining, in depth and ample analysis of the data available.
Rajesh Panchal, head IT of Pidilite Industry said, quot;We didn't have multiple informative reporting options
for strategy framing. This created challenge specifically for the senior management as there was a strong
urge of getting the filtered data and in the desired form.quot;
The company had lots of information stored in the data, but business users faced challenges in
exploiting it on time. Panchal said, quot;We had lots of information coming from different data sources. We
faced challenges in terms of having single unified view of two different data sources; ensuring data that
is consistent, accurate, and reliable.quot;
Solution:
Pidilite was using Business Objects but its solution was only restricted to the top management and
analysts. quot;We were looking for operational Business Intelligence (BI) solution, which could
accommodate our functional and business users. The Business Objects adoption was not extensive due
to difficulty in learning and using. The scalability, deployment & the costs were too high for rolling out BI

2. down the level in the organization,quot; added Panchal.
The company deployed MAIA Intelligence's 1KEY BI reporting and analytics software as it fitted well
within the company's budget and could reach users inside the enterprise as well as beyond. Panchal
said, quot;1KEY BI delivers information we could trust, provides faster, better, secured, and personalized
reports to do business. We could get all users on same page with 1KEY's role based hierarchical
reporting.quot;
Benefits:
With 1KEY BI, getting the desired report was just a few clicks away and data presentation was visually
stunning. It enables extraction of data from ERP and presents it in the format one always desires. It also
offers flexibility to the users to present data in different formats. It reduces latency and increase
business value. The 'scheduler' feature automates the process of reporting by pushing reports on a user
specified periodicity.
Besides this, KEY BI also has various other features such as view, cube, chart, file reader, and query
builder with user based hierarchical security. It is user friendly, scalable, easy to use, deploy, and
maintain. It also allows multi dimensional reports and provides graphical representation of data.
quot;More than 1200 operational users across the domain such as sales, finance, purchase, and inventory
are no more dependent on the IT team for reports. Within two days of training, business users were
running 1KEY BI software,quot; added Panchal. With 1KEY Pidilite can give its business users the power to
define, generate ad hoc reports through an intuitive and highly interactive interface.
When it comes to customer relationship Panchal says Pidilite's customers today demand to know how
the company operates and want to track the performance. Using 1KEY BI solution has helped Pidilite
publish information on web securely with analytics. This has increased the company's ability to share
information with customers.
About the Deal:
MAIA team started the POC in July 2006. Pidilite could complete 170 set of reports roll out in just 3
months. Within 6 months Pidilite was up and running.
SNAPSHOT
Pidilite Industries is the market leader in adhesives and sealants, construction chemicals, hobby colors,
and polymer emulsions in India. Its brand name, 'Fevicol', has become synonymous with adhesives to
millions in India and is ranked amongst the most trusted brands in India. Since its inception in 1959,
Pidilite Industries has been a pioneer in consumer and speciality chemicals in India. Over two-third of
the company's sales come from products and segments it has pioneered in India.
The company's product range includes adhesives and sealants, construction and paint chemicals,
automotive chemicals, art materials, industrial adhesives, industrial and textile resins, and organic
pigments and preparations. Most of the products have been developed through strong in-house R&D.
Challenges:

3. * The business users faced various challenges like inventory maintenance, data mining, in depth and
ample analysis of the data available
* Needed a BI solution that would allow multiple informative reporting options for strategy framing
* The senior management faced the challenge of getting filtered data and in the desired form
* Faced challenge in terms of having single unified view of two different data sources, ensuring that the
data is consistent, accurate, and reliable
Solution:
Pidilite deployed MAIA Intelligence's 1KEY BI reporting and analytics software
Benefits:
* It also offers flexibility to the users to present data in different formats
* It reduces latency and increase business value
* The 'scheduler' feature automates the process of reporting by pushing reports on a user specified
periodicity
* It is user friendly, scalable, easy to use, deploy, and maintain
* It also allows multi dimensional reports and provides graphical representation of data
* It allows business users the power to define, generate ad hoc reports through an intuitive and highly
interactive interface
* It enables to publish information on web securely with analytics, thereby increasing the company's
ability to share information with customers
http://www.cxotoday.com/India/Case_Study/Pidilite_Deploys_BI_Solution_from_MAIA/551-87166-
1004.html