SlideShare uma empresa Scribd logo
1 de 60
Breakthroughs (1/3)
•   1902:The Electric Theatre, the first movie theatre built, by Thomas Lincoln Tally in downtown
    Los Angeles. Admission was 10 cents for a one-reel movie.

•   1906:The first feature film ever made was The Story Of the Kelly Gang , an Australian film
    based on the infamous Ned Kelly

•   1914: Charlie Chaplin makes his first movie, “Making a Living,” filmed on 35 mm in Los
    Angeles

•   1927: Synchronized dialogue-The Jazz Singer

•   1928: Mickey Mouse debuted in the first synchronized sound cartoon “Steamboat Willie” by
    the Disney Brothers Production Company.

•   1933:The Writers Guild of America is formed from the Screen Writers Guild, formerly a social
    club, when the film industry tried to institute a pay cut.
Breakthroughs (2/3)
•   1941:The first commercial (aka. sponsored) television broadcast is held by ten
    stations who received licenses from the FCC.

•   1950:The Supreme Court ruled that movie studios could not own theatres and play
    only the movies of their studio and movie stars .

•   1951:First commercial colour TV program airs. Hollywood responds to decreasing
    film sales with colour and wide-screen presentations.

•   1952: Polarization 3-D System('Bwana Devil‘)

•   1961:Regular in-flight movies begin with a TWA flight between NY and LA who showed “Love
    Possessed,” starring Lana Turner.

•   1967 Clint Eastwood becomes the Man With No Name, one of the first anti-heroes, in “A
    Fistfull of Dollars.”
Breakthroughs (3/3)
•   1973:George Lucas makes history by signing a deal with Fox for 40% of the merchandising
    rights on a little picture known as “Star Wars.” In 1977, Star Wars debuts to gross 200 million
    dollars and invents the blockbuster season.

•   1991: Computer-Generated Imagery (“Terminator 2: Judgment Day” )

•   1995: Computer Animation(“Toy Story” )

•   2002: Digital Cinematography -'Star Wars Episode II: Attack of the Clones'

•   Live Animation-Tintin
Breakthroughs India
                                                                                              Roadside Romeo
Raja Harishchandra                                                      PVR
                                     Sheila Theatre                                            First Indian 3D
First Indian Feature                                           First Modern Multiplex,
                              First 70mm Theatre, Delhi                                       Animation by YRF
         Film                                                           Delhi
                                                                                               & Walt Disney

      1913                             1961                                1997                    2008




                       1931                               1974                              1998

                      Alam Ara                       Ek Anek Aur Anek
                                                                                         Chota Chetan
                 First indian Sound                Animation movie on DD
                                                                                         First Indian 3D
                         Film                         for edu prurpose
Stake Holders
Stakeholder Analysis: Users
• Morning Show (Weekdays): School and College Students

• Morning Show (Weekends): Middle class families; Movie
  enthusiast; friend groups

• Animation and superhero films: Kids & Teenagers

• English/ Hinglish Films: Big Metros and Tier 1 cities

• Family Movies: 40+ or families together on weekends
Certified films by Language




             Source: Central Board of Film Certification.
Stakeholder Analysis: Genre
• Pan-India Films These are the kind of films that are accepted by all the
  classes. Be it the big metropolitan city or the most rustic region of the
  country, people from both the places easily relate to such films.

• Masses The films falling into this category sell well among the masses.
  They have elements of all emotions drama, comedy, actions etc. and
  hence these films are popularly known as Masala films. This is mainly
  escapist cinema and therefore is popular among the masses as it takes the
  audiences in a completely different world altogether.

• Urban This is one category that has come up in recent times. These days
  many films are coming up that are based highly on the urban culture in
  the most advanced cities in the country.
• Film Festivals oriented This is a new category of films that has come up in
  the Indian cinema recently. Some of the films from this category are 15th
  Park Avenue, 13th Floor, Quest, Water, The Last Monk and Hope And A Little
  Sugar.

• Low grade Sleazy films The low grade, soft porn films has always had a
  small but religious segment of target audiences. These films are mainly low
  budget, with hardly any focus of creativity as the basic aim is to just sell sex.
  But though they have low production value, these movies do make profits
  from smaller sectors and a select few theatres in urban areas, which are
  devoted to play only sleazy films.
1% 0%    0%                             Comedy
                1% 0% 0%
                                                        Adventure
 4%       12%                 21%                       Drama
     5%                                                 Action
                                           6%
6%                                                      Thriller/Suspense
 7%                                                     Romantic Comedy
                                                        Horror
                          37%
                                                        Documentary
                                                        Musical
                                                        Black Comedy




                                    Source: 1997-2011 Nash Information Services, LLC
45,000

40,000

35,000

30,000

25,000

20,000

15,000
                                              Total Gross
10,000

 5,000

    0




         Source: 1997-2011 Nash Information Services, LLC
Value Parameters
Global Players
Indian Players
EROS INTERNATIONAL                         PYRAMID SIAMIRA

UTV SOFTWARE COMMUNICATION                 YASH RAJ FILMS

PVR Ltd.                                   INOX LEISURE

MUKTA ARTS                                 FAME INDIA

CINEMAX                                    PRITISH NANDY COMMUNICATIONS
                                      1%

                               3%    3%
                          5%                23%
                     7%

             8%



             9%
                                                        21%



                               20%




                                           Source: The Indian Media Business 2011 Edition
At a glance
                    2010                  2015                       CAGR
Market Size         1.94                  3                          9.3%
Domestic box Office 1.36                  2.2                        10.1%
Overseas Box Office 0.17                  0.28                       10.2%
                                                                     Figures in USD billion


                      Average Ticket price(ATP) & Admissions
        Country               ATP(USD)                         Admissions(millions)
        USA                   7.89                             1345
        Canada                8.19                             120
        UK                    8.96                             166
        China                 4.34                             345
        India                 0.69                             2000


                                     Source: PWC Global Entertainment & media outlook 2011-2015
Source: ResearchonIndia
100


 90


 80


 70


 60


 50


 40


 30


 20


 10


  0
      1978-79   1982   1998   1999   2000   2001   2002   2003   2004   2005   2006   2007   2008


          Revenue in Rs. Billion            Source: The Indian Media business 3rd Edition 2010
Source: KPMG FICCI Indian Media & Entertainment Report 2011
Strategy Canvas 1/2
10
9
                           EROS INTERNATIONAL
8
                           UTV
7                          COMMUNICATION
                           YASH RAJ FILMS
6
                           PVR Ltd.
5
                           MUKTA ARTS
4
                           PRITISH NANDY
3                          COMMUNICATIONS
                           RELIANCE BIG
2                          ENTERTAINMENT
                           RED CHILLIES
1                          ENTERTAINMENT
                           SHRI ASHTIVINAYAK
0
                           VIACOM 18
Strategy canvas 2/2
10
9
                           EROS INTERNATIONAL
8
                           UTV COMMUNICATION
7
                           YASH RAJ FILMS
6
                           PVR Ltd.
5
                           MUKTA ARTS
4
                           PRITISH NANDY
3                          COMMUNICATIONS
2                          RELIANCE BIG
                           ENTERTAINMENT
1                          RED CHILLIES
                           ENTERTAINMENT
0                          SHRI ASHTIVINAYAK

                           VIACOM 18
Life Cycle of a Film
Movie Distribution Process
•   The film upon its completion is sent to the studio. Producers can recover up to 30 per cent of the
    cost of the film by pre-selling it to distributors.

•   The studio makes a licensing agreement with a distribution company.

•   The distribution company determines how many copies (prints) of the film to make.

•   The distribution company shows the movie (screening) to prospective buyers representing the
    theatres and multiplexes. After the screening the prospective buyers estimate the commercial
    possibilities of the film and decide whether they will distribute the film or not.

•   The buyers negotiate with the distribution company on which movies they wish to lease and the
    terms of the lease agreement.

•   The prints are sent to the theatres and multiplexes a few days before the opening day.

•   The theatre and multiplexes shows the movie for a specified number of weeks (engagement).

•   The end user i.e. Viewers pay for a ticket and watch the movie. At the end of the engagement, the
    theatre and multiplexes send the print back to the distribution company and make payment on the
    lease agreement.
Movie Distribution Process
Digital Movie Distribution
Movie Distribution
•   Given the levels of risk and contingency film distribution is in many ways a highly complex
    process .

•   India is divided into 11 distribution territories many of which are further divided into sub-
    territories.

    1. Mumbai- Mumbai city, Gujarat, parts of Maharashtra, parts of Karnataka and Goa.
    2. Delhi-U.P.: Delhi city, Uttar Pradesh, and Uttaranchal.
    3. East Punjab: Punjab, Haryana, Chandigarh, Himachal Pradesh, and Jammu and Kashmir.
    4. Eastern Circuit: West Bengal, Bihar, Jharkhand, Orissa, Assam and North eastern
    States, Andaman and Nicobar Island, and Nepal.
    5. Central Province : Eastern Maharashtra, southern and western Madhya
    Pradesh, Chhattisgarh.
    6. Central India: The rest of Madhya Pradesh.
    7. Rajasthan
    8. Nizam: Hyderabad city, parts of Andhra Pradesh, parts of Maharashtra.
    9. Mysore: Bangalore city, parts of Karnataka.
    10. Tamil Nadu: Tamil Nadu, Kerala.
    11. Andhra: Parts of Andhra Pradesh.
Movie Distribution 2010




                Source: FICCI KPMG Report 2011
Andhra Pradesh

                      21%
                                                 Tamil nadu
     24%


                                                 Kerela

                                                 Karnataka
8%
                            19%
                                                 Maharashtra
     9%
                                                 Uttar Pradesh
           9%   10%

                                                 Other




                            Source: Cinema owners & Exhibitors Association of India
Source: Industry Research
Hindi              Marathi
      16%         17%




8%                                          Telegu             Bengali
                          9%




11%                                         Tamil              Kannada
                        14%



       16%   9%                             Malayallam         Others




                               Source: Film and Television Producers Guild of India
•   In terms of revenue generated, south Indian movies dominate Bollywood. Films made in
    Tamil, Telugu, Kannada and Malayalam are said to generate about Rs 1700 crore. This amount
    is about three-fourth of the total Indian film revenue. In addition to that, Telugu film industry
    alone churns more number of movies than Bollywood. Last year about 230 films were
    released in Telugu.

•   Income generated: South Indian Movies Vs. Bollywood
Revenue sharing
• June 6 2009-film producers are to get half of the revenue for the first week
   of releases and a smaller share for each subsequent week: 42 percent for
   the second week, 37 for the third and 32 for the fourth. Distributors and
   producers will earn bonuses for films that do exceptionally well but will
   have to pay rebates for movies that do very poorly.


• Under the previous movie-by-movie negotiation system, producers and
   distributors said that they often got less than 50 percent of revenue and
   that theatre owners would collectively dictate terms to distributors. The
   theatre owners denied that they had colluded and said producers and
   distributors often received the majority of revenue from successful
   movies.
Ways of Movie Distribution
•    Standard release:
      This routine for a movie is regulated by a business model called "release windows". The release
      windows system was first conceived in the early '80s, on the brink of the home entertainment
      market, as a strategy to keep different instances of a movie from competing with each
      other, allowing the movie to take advantage of different markets at different times.
      In the standard drill, a movie is first released through movie theatres “theatrical
      window”, then, after approximately few weeks, it is released to DVD “video window”. After an
      additional number of months it is released to Pay TV and VOD services and approximately a year
      after its theatrical release date, it is made available for free-to-air TV.

    I. Wide release is a term used for a motion picture that is playing nationally. Specifically, a movie is
       considered to be in wide release when it is on 600 screens or more in the United States and other
       countries.




                                                                      Source: FICCI KPMG Report 2011
II.   Roadshow theatrical release is when a film is opened in a limited number of theatres in large
        cities for a specific period of time before the nationwide general release. Such releases were
        shown only once or twice a day. Although variants of roadshow releases occasionally still
        exist, the practice mostly ended in the early 1970s.

  III.Limited release is played in a select few theatres across the country. It is often used to gauge the
     appeal of specialty films (documentaries, independent films and art films). A common practice by
     major film studios is to give highly anticipated and critically acclaimed films a limited release.

• Simultaneous release:
    It takes place when a movie is made available on many media at the same time or with very little
    difference in timing. Simultaneous releases bear great advantages to both consumers, who can
    chose the medium that most suits their needs, and production studios that only have to run one
    marketing campaign for all releases. The flip side, though, is that such distribution efforts are
    often regarded as experimental and thus, do not receive substantial investment or promotion.

• Straight to video:
  Such release occurs when a movie is released on home video formats (such as VHS, DVD, etc.)
  without being released in theatres first, thereby not taking into consideration the "theatrical
  window".
   As a result of strong DVD sales, STV releases also achieved higher success and have become a
  profitable market lately, especially for independent moviemakers and companies in mature
  markets.
Movie Distribution Channels
Major Indian Players
Classification Of Distributors
                                                      Yash raj P.P. Associates, Bobby Arts
Distributors handling more than 6-8 films per
                                                 International , Mukta Shakti Combines , Ginni
                    year.
                                                                       Arts

                                                     Eurasia Visuals , Honey Enterprises, Jyoti
  Distributors handling 2-3 films per year.       Films, Competent Films, Magnum Films, Ekta
                                                                        Films
                                                       Pooja Enterprises (films by Vishnu
                                                 Bhagnani), Eagle Films Pvt. Ltd. (F.C. Mehra), Ajit
  Distributors handling films for particular
                                                    Films (Gulshan Rai) Shivangi/ Sunny Film
                 producers
                                                  Network (Deol Family) Rajshri Films (Barjatya
                                                                      Family)

Distributors handling mainly older repeat run
                                                      Chand Pictures, Charu Films, VIP Film
films (rights for the film usually bought from
                                                    Distributors, Deepak Arts, Sultan Pictures
  the above three categories of distributors)

    Distributors handling mainly B Grade           Pankaj Raj Movies, Saraswati Pictures, Devi
           Foreign/Soft Porn Films                       Shakti Films, Raj Karan Movies
Financial sources for distribution
•   Distribution of film needs huge amount of funds. Most distributors invest money
    from their own funds, which circulates in the distribution business. Distributors
    also borrow money from different private financiers (including black money from
    the underworld).

•   Reputed distribution companies like Yash Raj productions and UTV borrows money
    from Banks on the strength of their balance sheet. They also collect funds from
    IPOs like PNC or go to individual high net worth individuals or companies to put in
    money as equity.

•   Distributors also get financial support from theatre owners who are eager to
    exhibit a particular film at their theatre. The lack of institutional finance is the
    biggest problem for regional film industry.
Major problems confronted by
                 Distributers
•   Financial : The cost of distribution is very high in India. Cost of making one print
    works out to be about $1200, the cost of its releasing more than 500 prints can be
    almost $ 600 thousand (close to 30% of the average cost of making movie)

•   Problems with theatres : Sometimes distributors face problem in fixing up terms
    of agreement with the exhibitors. The holdover figures are often fixed too high
    and it is inflated quite often. after a few weeks, even if the film has not reached
    the holdover limit, they play tricks to show the holdover has reached on a
    particular day and stop screening the film before it has completely exploited the
    market. In areas where the number of theatres is few, there is a problem of getting
    theatres on time for films. Another complaint is that the theatres do not reveal the
    correct accounts of collections to the distributor.

•   Piracy : Piracy is one of the major problems affecting trade in this segment. At
    present, there is no uniform method of estimating the contribution of core
    copyright industry to the GDP and the potential loss of revenue due to piracy.
    According to the Film Federation of India, the film industry is loosing
    approximately US$ 76 million per annum in revenue due to piracy.
International Distribution
•   Historically Indian films are very popular in Asian countries, Arab countries, Russia
    and African countries.
•   Bollywood films have huge fans in Iran, Pakistan, Bangladesh, Sri Lanka and Nepal.
•   Bollywood also has a strong hold in South East Asia in countries such as China,
    Indonesia and Malaysia. The fascination of Bollywood came to light in China during
    the Dilip Kumar era.
•   Bollywood is hugely popular in Africa with over 60% of African Nations becoming a
    commercial success for Bollywood.
•   After liberalization some of the domestic film production giants started to explore
    the possibilities of international market.
•   Film exports have grown from more than US$ 48.4 million in1998 (198 titles) to
    around US$ 111 million in 2001. Presently Indian films are exported to around 95
    countries world wide. Among them the US and Canada accounted for 30% of the
    total exports (by volume of prints0 in the year 2000, followed by the UK (25%)
•   According to FICCI FRAMES Conference annual growth rate (CAGR) of 18% which is
    higher than the CAGR of the domestic box office at 16%.

Source: Audio-visual Policies and International Trade: The Case of India, HWWA-
Report, Hamburg Institute of International Economics
Entertainment Tax
•   Exhibition of cinema films by cinema halls or theatres having valid licence for
    exhibition under the Cinematograph Act, 1952 (Central Act 37 of 1952) and under
    the Goa, Daman and Diu Cinematograph Rules, 1965:

•   (a) On payment for admission not exceeding Rs. 50/-.

       Nil.

    (b)On payment for admission exceeding Rs. 50/- 25 %of the amount paid for
    admission



Note: For tickets exceeding denomination of Rs. 50/-, the entertainment tax should be
    charged separately in the ticket.
More on New distribution
• Tele Booking

• Mobile Apps

• Book my show & likes

• Pre book

• Corporate Booking

• Partnering with Banks + cards

• SMS Booking

• Ng pay

• YouTube
• I-matter Membership 10% flat
• Bargain Days
• Contests On Website
• Loop friday
• VODAFONE Tuesday
Print
The Dirty
 picture
Ra One Comics
TV
Digital
Faltu
Music
Aditya Dixit
Anchal Singh
Karishma Mangalani

Mais conteúdo relacionado

Mais procurados

Conventions of drama & action
Conventions of drama & actionConventions of drama & action
Conventions of drama & action
shazmindina
 
History of indian cinema
History of indian cinemaHistory of indian cinema
History of indian cinema
poojajumani
 

Mais procurados (20)

Evolution of cinema
Evolution of cinemaEvolution of cinema
Evolution of cinema
 
Movies As A Weapon
Movies As A WeaponMovies As A Weapon
Movies As A Weapon
 
Genre Analysis - Romance
Genre Analysis - RomanceGenre Analysis - Romance
Genre Analysis - Romance
 
Genres of Fim Making
Genres of Fim MakingGenres of Fim Making
Genres of Fim Making
 
Cinema & Its Impact On Society
Cinema & Its Impact On SocietyCinema & Its Impact On Society
Cinema & Its Impact On Society
 
MOVIES ITS EFFECTS ON MIND.pptx
MOVIES ITS EFFECTS ON MIND.pptxMOVIES ITS EFFECTS ON MIND.pptx
MOVIES ITS EFFECTS ON MIND.pptx
 
Movie influence
Movie influenceMovie influence
Movie influence
 
Regional Cinema
Regional Cinema Regional Cinema
Regional Cinema
 
Movies
MoviesMovies
Movies
 
Animated Movie
Animated MovieAnimated Movie
Animated Movie
 
Conventions of crime films
Conventions of crime filmsConventions of crime films
Conventions of crime films
 
Film Noir Research
Film Noir ResearchFilm Noir Research
Film Noir Research
 
Conventions of drama & action
Conventions of drama & actionConventions of drama & action
Conventions of drama & action
 
Impact of Cinema and Bollywood on Society and Indian Culture
Impact of Cinema and Bollywood on Society and Indian CultureImpact of Cinema and Bollywood on Society and Indian Culture
Impact of Cinema and Bollywood on Society and Indian Culture
 
History of films
History of filmsHistory of films
History of films
 
Introduction to Film Genre
Introduction to Film GenreIntroduction to Film Genre
Introduction to Film Genre
 
Thriller genre
Thriller genreThriller genre
Thriller genre
 
Narrative development in comedy films
Narrative development in comedy filmsNarrative development in comedy films
Narrative development in comedy films
 
Best Indian Movie
Best Indian MovieBest Indian Movie
Best Indian Movie
 
History of indian cinema
History of indian cinemaHistory of indian cinema
History of indian cinema
 

Semelhante a Movies

Roadshow asia future group india
Roadshow asia future group indiaRoadshow asia future group india
Roadshow asia future group india
mobilesquared Ltd
 
Walt Disney Film
Walt Disney FilmWalt Disney Film
Walt Disney Film
tam92
 
Future of Animation Industry in India
Future of Animation Industry in IndiaFuture of Animation Industry in India
Future of Animation Industry in India
Sumit Kumar Diwan
 
Toronto film & television cluster
Toronto film & television clusterToronto film & television cluster
Toronto film & television cluster
Vanja
 
Different cinema's and exhibitors
Different cinema's and exhibitorsDifferent cinema's and exhibitors
Different cinema's and exhibitors
13brooksb
 
ประวัติแอนิเมชัน
ประวัติแอนิเมชันประวัติแอนิเมชัน
ประวัติแอนิเมชัน
S'ek Kupp P
 
ประวัติแอนิเมชัน
ประวัติแอนิเมชันประวัติแอนิเมชัน
ประวัติแอนิเมชัน
S'ek Kupp P
 
OCR MEDIA - G322 Section B Revision Guide ppt
OCR MEDIA - G322 Section B Revision Guide pptOCR MEDIA - G322 Section B Revision Guide ppt
OCR MEDIA - G322 Section B Revision Guide ppt
tessiemedia
 
ประวัติแอนิเมชัน
ประวัติแอนิเมชันประวัติแอนิเมชัน
ประวัติแอนิเมชัน
S'ek Kupp P
 
Watch More TV (at Game In The City, November 2010)
Watch More TV (at Game In The City, November 2010)Watch More TV (at Game In The City, November 2010)
Watch More TV (at Game In The City, November 2010)
Ex Machina
 

Semelhante a Movies (20)

ANIMATED MOVIES TO WATCH DURING PANDEMIC
ANIMATED MOVIES TO WATCH DURING PANDEMICANIMATED MOVIES TO WATCH DURING PANDEMIC
ANIMATED MOVIES TO WATCH DURING PANDEMIC
 
Aardman Case Study
Aardman Case StudyAardman Case Study
Aardman Case Study
 
Digital Cinema in India
Digital Cinema in IndiaDigital Cinema in India
Digital Cinema in India
 
Big 6
Big 6Big 6
Big 6
 
Genres and Forms
Genres and FormsGenres and Forms
Genres and Forms
 
Roadshow asia future group india
Roadshow asia future group indiaRoadshow asia future group india
Roadshow asia future group india
 
Hollywood : Heart of the American cinema
Hollywood : Heart of the American cinemaHollywood : Heart of the American cinema
Hollywood : Heart of the American cinema
 
Walt Disney Film
Walt Disney FilmWalt Disney Film
Walt Disney Film
 
Future of Animation Industry in India
Future of Animation Industry in IndiaFuture of Animation Industry in India
Future of Animation Industry in India
 
Toronto film & television cluster
Toronto film & television clusterToronto film & television cluster
Toronto film & television cluster
 
Different cinema's and exhibitors
Different cinema's and exhibitorsDifferent cinema's and exhibitors
Different cinema's and exhibitors
 
Snatch In-Depth Analysis
Snatch In-Depth AnalysisSnatch In-Depth Analysis
Snatch In-Depth Analysis
 
2009 LA Film Festival
2009 LA Film Festival2009 LA Film Festival
2009 LA Film Festival
 
Stop motion research
Stop motion research Stop motion research
Stop motion research
 
Fish tank
Fish tankFish tank
Fish tank
 
ประวัติแอนิเมชัน
ประวัติแอนิเมชันประวัติแอนิเมชัน
ประวัติแอนิเมชัน
 
ประวัติแอนิเมชัน
ประวัติแอนิเมชันประวัติแอนิเมชัน
ประวัติแอนิเมชัน
 
OCR MEDIA - G322 Section B Revision Guide ppt
OCR MEDIA - G322 Section B Revision Guide pptOCR MEDIA - G322 Section B Revision Guide ppt
OCR MEDIA - G322 Section B Revision Guide ppt
 
ประวัติแอนิเมชัน
ประวัติแอนิเมชันประวัติแอนิเมชัน
ประวัติแอนิเมชัน
 
Watch More TV (at Game In The City, November 2010)
Watch More TV (at Game In The City, November 2010)Watch More TV (at Game In The City, November 2010)
Watch More TV (at Game In The City, November 2010)
 

Mais de Welingkar Institute Of Management

Mais de Welingkar Institute Of Management (20)

Retail-23rd Dec
Retail-23rd DecRetail-23rd Dec
Retail-23rd Dec
 
Mobile telecom services - A sector analysis from PGDM Business Design
Mobile telecom services - A sector analysis from PGDM Business DesignMobile telecom services - A sector analysis from PGDM Business Design
Mobile telecom services - A sector analysis from PGDM Business Design
 
E retailing in india
E retailing in indiaE retailing in india
E retailing in india
 
Designer wear
Designer wear Designer wear
Designer wear
 
Chocolates presentation
Chocolates presentationChocolates presentation
Chocolates presentation
 
Chocolates presentation
Chocolates presentationChocolates presentation
Chocolates presentation
 
Investment Banking
Investment BankingInvestment Banking
Investment Banking
 
Automobiles
AutomobilesAutomobiles
Automobiles
 
Telecom
TelecomTelecom
Telecom
 
venture capital
venture capitalventure capital
venture capital
 
Investment banking
Investment bankingInvestment banking
Investment banking
 
sports supplement
sports supplementsports supplement
sports supplement
 
Pharma
PharmaPharma
Pharma
 
E retailing
E retailingE retailing
E retailing
 
Footwear
FootwearFootwear
Footwear
 
Designer wear
Designer wearDesigner wear
Designer wear
 
Sports events
Sports eventsSports events
Sports events
 
Advertising
AdvertisingAdvertising
Advertising
 
Toys
ToysToys
Toys
 
Chocolate
ChocolateChocolate
Chocolate
 

Último

Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort GoaDesi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
russian goa call girl and escorts service
 
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
rajveermohali2022
 
Call Girls Agency In Goa 💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
Call Girls  Agency In Goa  💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...Call Girls  Agency In Goa  💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
Call Girls Agency In Goa 💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
russian goa call girl and escorts service
 

Último (20)

Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
 
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
 
📞 Contact Number 8617697112 VIP Ganderbal Call Girls
📞 Contact Number 8617697112 VIP Ganderbal Call Girls📞 Contact Number 8617697112 VIP Ganderbal Call Girls
📞 Contact Number 8617697112 VIP Ganderbal Call Girls
 
Tikiapara Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex A...
Tikiapara Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex A...Tikiapara Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex A...
Tikiapara Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex A...
 
Top Rated Kolkata Call Girls Dum Dum ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Top Rated Kolkata Call Girls Dum Dum ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...Top Rated Kolkata Call Girls Dum Dum ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Top Rated Kolkata Call Girls Dum Dum ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
 
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
 
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort GoaDesi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
 
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
 
Top Rated Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated  Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...Top Rated  Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
 
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
 
Borum Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Borum Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceBorum Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Borum Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Independent Hatiara Escorts ✔ 9332606886✔ Full Night With Room Online Booking...
Independent Hatiara Escorts ✔ 9332606886✔ Full Night With Room Online Booking...Independent Hatiara Escorts ✔ 9332606886✔ Full Night With Room Online Booking...
Independent Hatiara Escorts ✔ 9332606886✔ Full Night With Room Online Booking...
 
❤Personal Whatsapp Number Keylong Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Keylong Call Girls 8617697112 💦✅.❤Personal Whatsapp Number Keylong Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Keylong Call Girls 8617697112 💦✅.
 
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
 
VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...
VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...
VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...
 
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment BookingKanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
2k Shot Call girls Laxmi Nagar Delhi 9205541914
2k Shot Call girls Laxmi Nagar Delhi 92055419142k Shot Call girls Laxmi Nagar Delhi 9205541914
2k Shot Call girls Laxmi Nagar Delhi 9205541914
 
Call Girls Agency In Goa 💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
Call Girls  Agency In Goa  💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...Call Girls  Agency In Goa  💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
Call Girls Agency In Goa 💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
 
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
 
Hotel And Home Service Available Kolkata Call Girls Lake Town ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Lake Town ✔ 6297143586 ✔C...Hotel And Home Service Available Kolkata Call Girls Lake Town ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Lake Town ✔ 6297143586 ✔C...
 

Movies

  • 1.
  • 2. Breakthroughs (1/3) • 1902:The Electric Theatre, the first movie theatre built, by Thomas Lincoln Tally in downtown Los Angeles. Admission was 10 cents for a one-reel movie. • 1906:The first feature film ever made was The Story Of the Kelly Gang , an Australian film based on the infamous Ned Kelly • 1914: Charlie Chaplin makes his first movie, “Making a Living,” filmed on 35 mm in Los Angeles • 1927: Synchronized dialogue-The Jazz Singer • 1928: Mickey Mouse debuted in the first synchronized sound cartoon “Steamboat Willie” by the Disney Brothers Production Company. • 1933:The Writers Guild of America is formed from the Screen Writers Guild, formerly a social club, when the film industry tried to institute a pay cut.
  • 3. Breakthroughs (2/3) • 1941:The first commercial (aka. sponsored) television broadcast is held by ten stations who received licenses from the FCC. • 1950:The Supreme Court ruled that movie studios could not own theatres and play only the movies of their studio and movie stars . • 1951:First commercial colour TV program airs. Hollywood responds to decreasing film sales with colour and wide-screen presentations. • 1952: Polarization 3-D System('Bwana Devil‘) • 1961:Regular in-flight movies begin with a TWA flight between NY and LA who showed “Love Possessed,” starring Lana Turner. • 1967 Clint Eastwood becomes the Man With No Name, one of the first anti-heroes, in “A Fistfull of Dollars.”
  • 4. Breakthroughs (3/3) • 1973:George Lucas makes history by signing a deal with Fox for 40% of the merchandising rights on a little picture known as “Star Wars.” In 1977, Star Wars debuts to gross 200 million dollars and invents the blockbuster season. • 1991: Computer-Generated Imagery (“Terminator 2: Judgment Day” ) • 1995: Computer Animation(“Toy Story” ) • 2002: Digital Cinematography -'Star Wars Episode II: Attack of the Clones' • Live Animation-Tintin
  • 5. Breakthroughs India Roadside Romeo Raja Harishchandra PVR Sheila Theatre First Indian 3D First Indian Feature First Modern Multiplex, First 70mm Theatre, Delhi Animation by YRF Film Delhi & Walt Disney 1913 1961 1997 2008 1931 1974 1998 Alam Ara Ek Anek Aur Anek Chota Chetan First indian Sound Animation movie on DD First Indian 3D Film for edu prurpose
  • 6.
  • 8. Stakeholder Analysis: Users • Morning Show (Weekdays): School and College Students • Morning Show (Weekends): Middle class families; Movie enthusiast; friend groups • Animation and superhero films: Kids & Teenagers • English/ Hinglish Films: Big Metros and Tier 1 cities • Family Movies: 40+ or families together on weekends
  • 9.
  • 10.
  • 11.
  • 12. Certified films by Language Source: Central Board of Film Certification.
  • 13. Stakeholder Analysis: Genre • Pan-India Films These are the kind of films that are accepted by all the classes. Be it the big metropolitan city or the most rustic region of the country, people from both the places easily relate to such films. • Masses The films falling into this category sell well among the masses. They have elements of all emotions drama, comedy, actions etc. and hence these films are popularly known as Masala films. This is mainly escapist cinema and therefore is popular among the masses as it takes the audiences in a completely different world altogether. • Urban This is one category that has come up in recent times. These days many films are coming up that are based highly on the urban culture in the most advanced cities in the country.
  • 14. • Film Festivals oriented This is a new category of films that has come up in the Indian cinema recently. Some of the films from this category are 15th Park Avenue, 13th Floor, Quest, Water, The Last Monk and Hope And A Little Sugar. • Low grade Sleazy films The low grade, soft porn films has always had a small but religious segment of target audiences. These films are mainly low budget, with hardly any focus of creativity as the basic aim is to just sell sex. But though they have low production value, these movies do make profits from smaller sectors and a select few theatres in urban areas, which are devoted to play only sleazy films.
  • 15. 1% 0% 0% Comedy 1% 0% 0% Adventure 4% 12% 21% Drama 5% Action 6% 6% Thriller/Suspense 7% Romantic Comedy Horror 37% Documentary Musical Black Comedy Source: 1997-2011 Nash Information Services, LLC
  • 16. 45,000 40,000 35,000 30,000 25,000 20,000 15,000 Total Gross 10,000 5,000 0 Source: 1997-2011 Nash Information Services, LLC
  • 20. EROS INTERNATIONAL PYRAMID SIAMIRA UTV SOFTWARE COMMUNICATION YASH RAJ FILMS PVR Ltd. INOX LEISURE MUKTA ARTS FAME INDIA CINEMAX PRITISH NANDY COMMUNICATIONS 1% 3% 3% 5% 23% 7% 8% 9% 21% 20% Source: The Indian Media Business 2011 Edition
  • 21. At a glance 2010 2015 CAGR Market Size 1.94 3 9.3% Domestic box Office 1.36 2.2 10.1% Overseas Box Office 0.17 0.28 10.2% Figures in USD billion Average Ticket price(ATP) & Admissions Country ATP(USD) Admissions(millions) USA 7.89 1345 Canada 8.19 120 UK 8.96 166 China 4.34 345 India 0.69 2000 Source: PWC Global Entertainment & media outlook 2011-2015
  • 23. 100 90 80 70 60 50 40 30 20 10 0 1978-79 1982 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Revenue in Rs. Billion Source: The Indian Media business 3rd Edition 2010
  • 24. Source: KPMG FICCI Indian Media & Entertainment Report 2011
  • 25. Strategy Canvas 1/2 10 9 EROS INTERNATIONAL 8 UTV 7 COMMUNICATION YASH RAJ FILMS 6 PVR Ltd. 5 MUKTA ARTS 4 PRITISH NANDY 3 COMMUNICATIONS RELIANCE BIG 2 ENTERTAINMENT RED CHILLIES 1 ENTERTAINMENT SHRI ASHTIVINAYAK 0 VIACOM 18
  • 26. Strategy canvas 2/2 10 9 EROS INTERNATIONAL 8 UTV COMMUNICATION 7 YASH RAJ FILMS 6 PVR Ltd. 5 MUKTA ARTS 4 PRITISH NANDY 3 COMMUNICATIONS 2 RELIANCE BIG ENTERTAINMENT 1 RED CHILLIES ENTERTAINMENT 0 SHRI ASHTIVINAYAK VIACOM 18
  • 27.
  • 28. Life Cycle of a Film
  • 29. Movie Distribution Process • The film upon its completion is sent to the studio. Producers can recover up to 30 per cent of the cost of the film by pre-selling it to distributors. • The studio makes a licensing agreement with a distribution company. • The distribution company determines how many copies (prints) of the film to make. • The distribution company shows the movie (screening) to prospective buyers representing the theatres and multiplexes. After the screening the prospective buyers estimate the commercial possibilities of the film and decide whether they will distribute the film or not. • The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement. • The prints are sent to the theatres and multiplexes a few days before the opening day. • The theatre and multiplexes shows the movie for a specified number of weeks (engagement). • The end user i.e. Viewers pay for a ticket and watch the movie. At the end of the engagement, the theatre and multiplexes send the print back to the distribution company and make payment on the lease agreement.
  • 32. Movie Distribution • Given the levels of risk and contingency film distribution is in many ways a highly complex process . • India is divided into 11 distribution territories many of which are further divided into sub- territories. 1. Mumbai- Mumbai city, Gujarat, parts of Maharashtra, parts of Karnataka and Goa. 2. Delhi-U.P.: Delhi city, Uttar Pradesh, and Uttaranchal. 3. East Punjab: Punjab, Haryana, Chandigarh, Himachal Pradesh, and Jammu and Kashmir. 4. Eastern Circuit: West Bengal, Bihar, Jharkhand, Orissa, Assam and North eastern States, Andaman and Nicobar Island, and Nepal. 5. Central Province : Eastern Maharashtra, southern and western Madhya Pradesh, Chhattisgarh. 6. Central India: The rest of Madhya Pradesh. 7. Rajasthan 8. Nizam: Hyderabad city, parts of Andhra Pradesh, parts of Maharashtra. 9. Mysore: Bangalore city, parts of Karnataka. 10. Tamil Nadu: Tamil Nadu, Kerala. 11. Andhra: Parts of Andhra Pradesh.
  • 33. Movie Distribution 2010 Source: FICCI KPMG Report 2011
  • 34. Andhra Pradesh 21% Tamil nadu 24% Kerela Karnataka 8% 19% Maharashtra 9% Uttar Pradesh 9% 10% Other Source: Cinema owners & Exhibitors Association of India
  • 36. Hindi Marathi 16% 17% 8% Telegu Bengali 9% 11% Tamil Kannada 14% 16% 9% Malayallam Others Source: Film and Television Producers Guild of India
  • 37. In terms of revenue generated, south Indian movies dominate Bollywood. Films made in Tamil, Telugu, Kannada and Malayalam are said to generate about Rs 1700 crore. This amount is about three-fourth of the total Indian film revenue. In addition to that, Telugu film industry alone churns more number of movies than Bollywood. Last year about 230 films were released in Telugu. • Income generated: South Indian Movies Vs. Bollywood
  • 38. Revenue sharing • June 6 2009-film producers are to get half of the revenue for the first week of releases and a smaller share for each subsequent week: 42 percent for the second week, 37 for the third and 32 for the fourth. Distributors and producers will earn bonuses for films that do exceptionally well but will have to pay rebates for movies that do very poorly. • Under the previous movie-by-movie negotiation system, producers and distributors said that they often got less than 50 percent of revenue and that theatre owners would collectively dictate terms to distributors. The theatre owners denied that they had colluded and said producers and distributors often received the majority of revenue from successful movies.
  • 39. Ways of Movie Distribution • Standard release: This routine for a movie is regulated by a business model called "release windows". The release windows system was first conceived in the early '80s, on the brink of the home entertainment market, as a strategy to keep different instances of a movie from competing with each other, allowing the movie to take advantage of different markets at different times. In the standard drill, a movie is first released through movie theatres “theatrical window”, then, after approximately few weeks, it is released to DVD “video window”. After an additional number of months it is released to Pay TV and VOD services and approximately a year after its theatrical release date, it is made available for free-to-air TV. I. Wide release is a term used for a motion picture that is playing nationally. Specifically, a movie is considered to be in wide release when it is on 600 screens or more in the United States and other countries. Source: FICCI KPMG Report 2011
  • 40. II. Roadshow theatrical release is when a film is opened in a limited number of theatres in large cities for a specific period of time before the nationwide general release. Such releases were shown only once or twice a day. Although variants of roadshow releases occasionally still exist, the practice mostly ended in the early 1970s. III.Limited release is played in a select few theatres across the country. It is often used to gauge the appeal of specialty films (documentaries, independent films and art films). A common practice by major film studios is to give highly anticipated and critically acclaimed films a limited release. • Simultaneous release: It takes place when a movie is made available on many media at the same time or with very little difference in timing. Simultaneous releases bear great advantages to both consumers, who can chose the medium that most suits their needs, and production studios that only have to run one marketing campaign for all releases. The flip side, though, is that such distribution efforts are often regarded as experimental and thus, do not receive substantial investment or promotion. • Straight to video: Such release occurs when a movie is released on home video formats (such as VHS, DVD, etc.) without being released in theatres first, thereby not taking into consideration the "theatrical window". As a result of strong DVD sales, STV releases also achieved higher success and have become a profitable market lately, especially for independent moviemakers and companies in mature markets.
  • 43. Classification Of Distributors Yash raj P.P. Associates, Bobby Arts Distributors handling more than 6-8 films per International , Mukta Shakti Combines , Ginni year. Arts Eurasia Visuals , Honey Enterprises, Jyoti Distributors handling 2-3 films per year. Films, Competent Films, Magnum Films, Ekta Films Pooja Enterprises (films by Vishnu Bhagnani), Eagle Films Pvt. Ltd. (F.C. Mehra), Ajit Distributors handling films for particular Films (Gulshan Rai) Shivangi/ Sunny Film producers Network (Deol Family) Rajshri Films (Barjatya Family) Distributors handling mainly older repeat run Chand Pictures, Charu Films, VIP Film films (rights for the film usually bought from Distributors, Deepak Arts, Sultan Pictures the above three categories of distributors) Distributors handling mainly B Grade Pankaj Raj Movies, Saraswati Pictures, Devi Foreign/Soft Porn Films Shakti Films, Raj Karan Movies
  • 44. Financial sources for distribution • Distribution of film needs huge amount of funds. Most distributors invest money from their own funds, which circulates in the distribution business. Distributors also borrow money from different private financiers (including black money from the underworld). • Reputed distribution companies like Yash Raj productions and UTV borrows money from Banks on the strength of their balance sheet. They also collect funds from IPOs like PNC or go to individual high net worth individuals or companies to put in money as equity. • Distributors also get financial support from theatre owners who are eager to exhibit a particular film at their theatre. The lack of institutional finance is the biggest problem for regional film industry.
  • 45. Major problems confronted by Distributers • Financial : The cost of distribution is very high in India. Cost of making one print works out to be about $1200, the cost of its releasing more than 500 prints can be almost $ 600 thousand (close to 30% of the average cost of making movie) • Problems with theatres : Sometimes distributors face problem in fixing up terms of agreement with the exhibitors. The holdover figures are often fixed too high and it is inflated quite often. after a few weeks, even if the film has not reached the holdover limit, they play tricks to show the holdover has reached on a particular day and stop screening the film before it has completely exploited the market. In areas where the number of theatres is few, there is a problem of getting theatres on time for films. Another complaint is that the theatres do not reveal the correct accounts of collections to the distributor. • Piracy : Piracy is one of the major problems affecting trade in this segment. At present, there is no uniform method of estimating the contribution of core copyright industry to the GDP and the potential loss of revenue due to piracy. According to the Film Federation of India, the film industry is loosing approximately US$ 76 million per annum in revenue due to piracy.
  • 46. International Distribution • Historically Indian films are very popular in Asian countries, Arab countries, Russia and African countries. • Bollywood films have huge fans in Iran, Pakistan, Bangladesh, Sri Lanka and Nepal. • Bollywood also has a strong hold in South East Asia in countries such as China, Indonesia and Malaysia. The fascination of Bollywood came to light in China during the Dilip Kumar era. • Bollywood is hugely popular in Africa with over 60% of African Nations becoming a commercial success for Bollywood. • After liberalization some of the domestic film production giants started to explore the possibilities of international market. • Film exports have grown from more than US$ 48.4 million in1998 (198 titles) to around US$ 111 million in 2001. Presently Indian films are exported to around 95 countries world wide. Among them the US and Canada accounted for 30% of the total exports (by volume of prints0 in the year 2000, followed by the UK (25%) • According to FICCI FRAMES Conference annual growth rate (CAGR) of 18% which is higher than the CAGR of the domestic box office at 16%. Source: Audio-visual Policies and International Trade: The Case of India, HWWA- Report, Hamburg Institute of International Economics
  • 47. Entertainment Tax • Exhibition of cinema films by cinema halls or theatres having valid licence for exhibition under the Cinematograph Act, 1952 (Central Act 37 of 1952) and under the Goa, Daman and Diu Cinematograph Rules, 1965: • (a) On payment for admission not exceeding Rs. 50/-. Nil. (b)On payment for admission exceeding Rs. 50/- 25 %of the amount paid for admission Note: For tickets exceeding denomination of Rs. 50/-, the entertainment tax should be charged separately in the ticket.
  • 48. More on New distribution • Tele Booking • Mobile Apps • Book my show & likes • Pre book • Corporate Booking • Partnering with Banks + cards • SMS Booking • Ng pay • YouTube
  • 49.
  • 50. • I-matter Membership 10% flat • Bargain Days • Contests On Website
  • 53. Print
  • 56. TV
  • 59.

Notas do Editor

  1. Partnering with Banks + cardsHsbc cedit cards 10% off on cinemaxHdfc 10%Icici upto 30%Kotak credit card 19%American Express 25%Ngpay1.5 mn users