2. Observational Research User based Primary Research

3. 33% admitted to be bored or underwhelmed
by their beer experience beyond the
beverage.
User based Primary Research

4. 85% of respondents admitted to feeling
drowsy, hungover and nauseous after
a night of indulgence. User based Primary Research

5. 47% of brewery owners are seriously Back end Primary Research
considering owning their own farms

6. 47% of snack brand sales occurs with
beer at bars and pubs. (GRADE A-C)
Back end Primary Research

7. 27% of train travellers (men) admitted to
Front end Primary Research
illegally consuming alcohol by tipping

8. 52% of wine shop owners would like a
mall outlet. Front end Primary Research

9. Most major continents such as the
European, South America, Oceanic and
North America have beer served in stadia. Front end Primary Research

10. IWSR Report on Indian Wine and Beer Industry 2011-12

11. User based Primary Research