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Everyday, New Customers
are Looking for you Online.
We can help them find you.
Everyday, New Customers
are Looking for you Online.
We can help them find you.
About Us
• Leaders in the digital space since 2003
– Seasoned Print, Radio, TV and web professionals
• Patent pending proprietary algorithmic systems
• Recipients of the National ADM award
• Featured on Google Agency-Land
• Measurable results with business intelligence previously
unattainable .
– Control, Targeting & Transparency
Back Office API’s To Major Networks
Challenge # 1
• There are literallyThere are literally m illio nsm illio ns of potential search results to choose fromof potential search results to choose from……
Our Solution
• Sponsored ResultsSponsored Results –– Targeting First PageTargeting First Page
* Ultimately, campaign management and advertising budget determines placement.
Sponsored LinksSponsored Links
FAST, ACCOUNTABLEFAST, ACCOUNTABLE
RESULTSRESULTS
Organic Optimization
SEO Based on Statistically SignificantSEO Based on Statistically Significant
ResultsResults……
• Use of actual campaign data.
– spe cific do wn to IP Addre ss activity
• Complete analysis delivered to you.
– Laser specific keywords for individual site
pages
• On going SEO management.
SEM / SEO Working Together
* Ultimately, campaign management and advertising budget determines placement.
Challenge # 2
There areThere are numerousnumerous places to search Online…places to search Online…
The Old 2005 Search Market
Two search engines powered virtually all Internet search.Two search engines powered virtually all Internet search.
Today, numerous search engines & directoriesToday, numerous search engines & directories
provide local results.provide local results.
Source: Nielson NetRankings, 2006
An Evolving Local Marketplace
All Properties Are Targeted
OurSolution: Total Saturation…Reach 95% of YourMarketOurSolution: Total Saturation…Reach 95% of YourMarket
Locally, Regionally orNationallyLocally, Regionally orNationally
Content Networks
Users spend nearly half of their
time viewing content
Users spend
nearly half of their
time viewing
content
Targeted Ads
• Poorly Targeted ad
• Low Relevancy
• Higher CPC
• Highly Targeted ad
• High Relevancy
• Lower CPC
• Better Conversions
Mattress Center
Local stores in your area
Call today!
www.local.com
Mattress for back pain
Electric mattress
Hospital Beds
Memory foam bed
Great Bed For Back Pain
Relax Your Back At Night With An
Adjustable Bed. Free Catalog!
www.ContourBedCatalog.com
Best bed for back
Best bed for back pain
Best bed for back problems
Best bed for back support
Challenge #3
Reaching only theReaching only the lo callo cal prospects, inprospects, in yo uryo ur market…market…
OurSolutionOurSolution::
A combination of IP-targeting technology, keyword modifiers
and properly designed ads target your specific market.
Target yourRegion,
City orLocal Area.
Target Specific Areas
Target Specific Cities
Drive Traffic With Local Business
Listings
Promote Business Locations
With Local Business Ads
Targeted Results on HTML Phones
I-phone, T-mobile G1 and others
• Ability to track mobile HTML web pages
– user path making a purchase from start to finish
• Mobile-specific calls-to-action
• Exclusive campaign creation
• Accountable results
“Last Christmas, the iPhone drove more traffic to Google.com
worldwide than any other mobile platform.”
Source Inside AdWords crew
Expand Your Reach With Image & Video Ads
Push to Social Networks
Social Networks Facts
• From 2007 to 2011, US adult usage will rise from
37% to 49%
– US teen usage will increase from 70% to 84%.
• Changes in technology are expanding social
networking experiences.
– User profiles offer highly targeted advertising
opportunities
• US social network advertising will rise from $920
million in 2007 to $2.7 billion in 2011
Social Networks
Challenge #4
No way to accurately track activity or results…No way to accurately track activity or results…
online salesonline sales
impressionsimpressions
conversionsconversions
repeat clientsrepeat clients
phone callsphone calls
walk-inswalk-ins
new customersnew customers
clicksclicks
offline salesoffline sales
site activitysite activity
R.O.I.R.O.I.
The “Proxy” Process
How Is It Done?
The “Proxy” Process
Remote Call Forward Numbers
Automatically Assigned.
Log In Access To Reports
Daily Reports Track All Activity And
Leads
Statistics Per Network
User IP Address
Phone Call Data
Enhanced Call Reports
Detailed Caller Information
Call Activity
Caller Demographics
Site Activity
Conversion Based Optimization
Conversion Based Optimization Path
Converting Demographic Keywords
Conversion Based Optimization
BullsEye Marketing’s ROI focused campaign
strategy maximizes contacts, calls and results.
ThankYou!
Project
• Drive quality traffic to the your website
– Form submissions
– Phone call leads
– Track all online activity down to IP Address
Objective
• Drive the Co st Pe r O rde r (CPO ) down from the current
average through the use of:
Targeting Directed Ad copy A/B Testing
– Deep Linking
Deep Linking
Relevant Keywords
Small Office Internet Provider
Internet Service Provider
Internet Service
Business Internet Service
Get Better Rest
You Deserve A Better Night's Sleep.
Learn More About Adjustable Beds!
www.Sleepy's.com
A Bed For Better Sleep
Your Search For Better Rest Ends
With Contour Adjustable Beds!
www.Sleepy's.com
Sleep More Soundly
Adjustable Beds Can Rejuvenate Your
Body. Experience The Difference!
www.Sleepy's.com
Adjustable Beds From Sleepy's
Sleepy's Beds Can Rejuvenate Your
Body. Experience The Difference!
www.Sleepy's.com
• Extremely Competitive Marketplace
– Offline Efforts affect online results
Challenge
Offline Efforts
Measurement
• A lead will be recognized as a Phone call or Form Submission
Caller 555-555-5555 Customer Address
Key Metrics
• Impressions
• Clicks
• Form Submissions
• Calls
• Revenue
Targeting
Your Demographic Area
– IP Targeting (proprietary to BullsEye)
– Current targeting mechanisms via each network
– Ongoing negative implementation based on referring strings
Keywords & Ad Copy
Initial Launch
• Current Optimum campaign keywords and ad copy
• BullsEye and Network specific keyword and ad copy
• Deep Linking for all ad groups
(all copy submitted for approved before launch)
Post Launch
• A/B Testing on all ads
• Ongoing algorithmic removal of non converting keywords
• Ongoing updates/additional keywords to maximize conversion
• Continued tweaking of ad copy
(with client approval)
Schedule
Meetingscheduleafterlaunch:
Week 1: Review of Impressions and Clicks
Week 2: Review of Week 1
Site Activity/Pages Per Click/Pages Viewed
Week 3: Review of Week 1 and 2
Plus CPL Data Conversion Report
Week 4: Full Month Report: Mapping, Top Keywords, Path Tracking

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BullsEye Marketing ROI

  • 1. Everyday, New Customers are Looking for you Online. We can help them find you. Everyday, New Customers are Looking for you Online. We can help them find you.
  • 2. About Us • Leaders in the digital space since 2003 – Seasoned Print, Radio, TV and web professionals • Patent pending proprietary algorithmic systems • Recipients of the National ADM award • Featured on Google Agency-Land • Measurable results with business intelligence previously unattainable . – Control, Targeting & Transparency
  • 3. Back Office API’s To Major Networks
  • 4. Challenge # 1 • There are literallyThere are literally m illio nsm illio ns of potential search results to choose fromof potential search results to choose from……
  • 5. Our Solution • Sponsored ResultsSponsored Results –– Targeting First PageTargeting First Page * Ultimately, campaign management and advertising budget determines placement. Sponsored LinksSponsored Links FAST, ACCOUNTABLEFAST, ACCOUNTABLE RESULTSRESULTS
  • 6. Organic Optimization SEO Based on Statistically SignificantSEO Based on Statistically Significant ResultsResults…… • Use of actual campaign data. – spe cific do wn to IP Addre ss activity • Complete analysis delivered to you. – Laser specific keywords for individual site pages • On going SEO management.
  • 7. SEM / SEO Working Together * Ultimately, campaign management and advertising budget determines placement.
  • 8. Challenge # 2 There areThere are numerousnumerous places to search Online…places to search Online…
  • 9. The Old 2005 Search Market Two search engines powered virtually all Internet search.Two search engines powered virtually all Internet search.
  • 10. Today, numerous search engines & directoriesToday, numerous search engines & directories provide local results.provide local results. Source: Nielson NetRankings, 2006 An Evolving Local Marketplace
  • 11. All Properties Are Targeted OurSolution: Total Saturation…Reach 95% of YourMarketOurSolution: Total Saturation…Reach 95% of YourMarket Locally, Regionally orNationallyLocally, Regionally orNationally
  • 12. Content Networks Users spend nearly half of their time viewing content Users spend nearly half of their time viewing content
  • 13. Targeted Ads • Poorly Targeted ad • Low Relevancy • Higher CPC • Highly Targeted ad • High Relevancy • Lower CPC • Better Conversions Mattress Center Local stores in your area Call today! www.local.com Mattress for back pain Electric mattress Hospital Beds Memory foam bed Great Bed For Back Pain Relax Your Back At Night With An Adjustable Bed. Free Catalog! www.ContourBedCatalog.com Best bed for back Best bed for back pain Best bed for back problems Best bed for back support
  • 14. Challenge #3 Reaching only theReaching only the lo callo cal prospects, inprospects, in yo uryo ur market…market… OurSolutionOurSolution:: A combination of IP-targeting technology, keyword modifiers and properly designed ads target your specific market. Target yourRegion, City orLocal Area.
  • 17. Drive Traffic With Local Business Listings
  • 18. Promote Business Locations With Local Business Ads
  • 19. Targeted Results on HTML Phones I-phone, T-mobile G1 and others • Ability to track mobile HTML web pages – user path making a purchase from start to finish • Mobile-specific calls-to-action • Exclusive campaign creation • Accountable results “Last Christmas, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.” Source Inside AdWords crew
  • 20. Expand Your Reach With Image & Video Ads
  • 21. Push to Social Networks
  • 22. Social Networks Facts • From 2007 to 2011, US adult usage will rise from 37% to 49% – US teen usage will increase from 70% to 84%. • Changes in technology are expanding social networking experiences. – User profiles offer highly targeted advertising opportunities • US social network advertising will rise from $920 million in 2007 to $2.7 billion in 2011
  • 24. Challenge #4 No way to accurately track activity or results…No way to accurately track activity or results… online salesonline sales impressionsimpressions conversionsconversions repeat clientsrepeat clients phone callsphone calls walk-inswalk-ins new customersnew customers clicksclicks offline salesoffline sales site activitysite activity R.O.I.R.O.I.
  • 26. The “Proxy” Process Remote Call Forward Numbers Automatically Assigned.
  • 27. Log In Access To Reports
  • 28. Daily Reports Track All Activity And Leads
  • 40. Conversion Based Optimization BullsEye Marketing’s ROI focused campaign strategy maximizes contacts, calls and results.
  • 42. Project • Drive quality traffic to the your website – Form submissions – Phone call leads – Track all online activity down to IP Address
  • 43. Objective • Drive the Co st Pe r O rde r (CPO ) down from the current average through the use of: Targeting Directed Ad copy A/B Testing – Deep Linking Deep Linking Relevant Keywords Small Office Internet Provider Internet Service Provider Internet Service Business Internet Service Get Better Rest You Deserve A Better Night's Sleep. Learn More About Adjustable Beds! www.Sleepy's.com A Bed For Better Sleep Your Search For Better Rest Ends With Contour Adjustable Beds! www.Sleepy's.com Sleep More Soundly Adjustable Beds Can Rejuvenate Your Body. Experience The Difference! www.Sleepy's.com Adjustable Beds From Sleepy's Sleepy's Beds Can Rejuvenate Your Body. Experience The Difference! www.Sleepy's.com
  • 44. • Extremely Competitive Marketplace – Offline Efforts affect online results Challenge Offline Efforts
  • 45. Measurement • A lead will be recognized as a Phone call or Form Submission Caller 555-555-5555 Customer Address
  • 46. Key Metrics • Impressions • Clicks • Form Submissions • Calls • Revenue
  • 47. Targeting Your Demographic Area – IP Targeting (proprietary to BullsEye) – Current targeting mechanisms via each network – Ongoing negative implementation based on referring strings
  • 48. Keywords & Ad Copy Initial Launch • Current Optimum campaign keywords and ad copy • BullsEye and Network specific keyword and ad copy • Deep Linking for all ad groups (all copy submitted for approved before launch) Post Launch • A/B Testing on all ads • Ongoing algorithmic removal of non converting keywords • Ongoing updates/additional keywords to maximize conversion • Continued tweaking of ad copy (with client approval)
  • 49. Schedule Meetingscheduleafterlaunch: Week 1: Review of Impressions and Clicks Week 2: Review of Week 1 Site Activity/Pages Per Click/Pages Viewed Week 3: Review of Week 1 and 2 Plus CPL Data Conversion Report Week 4: Full Month Report: Mapping, Top Keywords, Path Tracking