Where PR fits into the Social\Digital Media Mix

Online PR Social Digital ,[object Object],[object Object],[object Object],[object Object],[object Object]

Misconception ,[object Object]

The Landscape ,[object Object]

The Changing Dynamic ,[object Object]

Adapt to Survive ,[object Object]

Walk the Walk ,[object Object]

Talk the Talk ,[object Object]

A Different Style ,[object Object]

Our Experience ,[object Object]

Digital Engagement ,[object Object]

The Blogosphere ,[object Object]

So, where does PR sit? ,[object Object],[object Object],[object Object]

Communications is a skill... ,[object Object]

In it for the long haul ,[object Object]

What does good look like? ,[object Object]

Which monitoring tool? ,[object Object]

For example: Is it for managing workflow? ,[object Object]

Are you a company driven by innovation? ,[object Object]

Do you want to measure mentions by geography? ,[object Object]

Number of mentions and a broad overview of sentiment? ,[object Object]

The question: ,[object Object],[object Object]

The Age Of Content Creation ,[object Object],[object Object],[object Object],[object Object]

The Future is Personalised ,[object Object],Content that matters to you

Cutting through the clutter ,[object Object],Sifting the wheat from the chaff

Engagement Tactics ,[object Object],1. Competition-based 2. Customer Service 3. Collaboration 4. Community Building 5. Guy/Girl Next Door

1. Competition-based ,[object Object]

2. Customer Service ,[object Object]

3. Collaboration ,[object Object]

3. Community Building ,[object Object]

4. Guy/Girl Next Door ,[object Object]

Summary ,[object Object],Social Media is the biggest shift in marketing since the arrival of the internet

The Synergy ,[object Object],Social Media, like PR, is all about communication

Knowledge (and Experience) is Power ,[object Object],The future of PR lies in articulating the relationship with Social Media

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