Versi terbatas dari presentasi Human Capital 3.0

1. Human Capital
3.0
Budi Setiawan
http://bukik.com
Thursday, December 30, 2010 1

2. Versi Terbatas dari Presentasi pada
Sharing Session PT. Telkom Indonesia
Thursday, December 30, 2010 2

3. Budi Setiawan
Pendidik di Fakultas Psikologi Universitas Airlangga,
Provocative Promotor Imagine Indonesia dan Indonesia
Bercerita http://bukik.com
Minat: Business Development, Management Change,
Personal Development, Appreciative Inquiry, Design
Thinking, MBTI, Employee Engagement, The Great
Manager
@bukik
Klien : Para Group, Sekretariat Wakil Presiden, Semen
Gresik, PT. PJB, Telkom Divre V dan VII, Pelindo III,
PLN, PDAM Surabaya, RS Grha Amerta, BRI, PT.
Berlian Jasa Terminal Indonesia, PT. Waru Teknikatama,
BPR Jatim, PT. Santos Jaya Abadi (Kapal Api), Insan
(Internet Sehat-Aman)
Thursday, December 30, 2010 3

4. Daftar Isi
Ice Breaking Games: Collaboration Spirit
Globalisasi 3.0
Marketing 3.0
Human Capital 3.0
Studi Kasus
Thursday, December 30, 2010 4

5. Globalisasi
3.0
Budi Setiawan
http://bukik.com
Thursday, December 30, 2010 5

6. Globalisasi 1.0
Negara mengglobal (1492-1800)
Globalisasi 2.0
Perusahaan menglobal (1800-2000)
Globalisasi 3.0
Individu mengglobal (2000 - )
Thursday, December 30, 2010 6

7. Web 1.0
satu arah
Thursday, December 30, 2010 7

8. Web 1.0
satu arah
Web 2.0
multi arah
Thursday, December 30, 2010 7

9. Thursday, December 30, 2010 8

10. Thursday, December 30, 2010 9

11. Thursday, December 30, 2010 9

12. New sources of competitive advantage:
1960s & 1970s
Making things cheaper
Advantage from Cost Division of labor, MTS,
mass production
1980s & 1990s
Making things better
Advantages from Quality and Speed Lean, JIT,
exible specialization, automation
2000s
Making better things
Advantages from Aesthetics and Authenticity,
Design, innovation, uniqueness
Thursday, December 30, 2010 10

13. Asia Cheaper
Automation Faster
Abudance Keberlimpahan
Thursday, December 30, 2010 11

14. !""#"""#"""
!"#$%&'(#)$*+$,*&!&(#$-./#*0$-.#1#/$2#)$/345
Thursday, December 30, 2010 12

15. !"#$$$#$$$%
!"#$%&'(#)$*+$,)-./0#1$,2,.0,(0#$*%$3.4.5#6.,7$
Thursday, December 30, 2010 13

16. !"###"###
!"#$%&#'%(#$)*+,#'$-.$!/##01$2#'$3%4$-)$!/500#'67-+
Thursday, December 30, 2010 14

17. !"###"###"###$$$$
!"#$%&'()*$'+$,')*#)*$
-.#/$01)234$
)#.3$3*'51#34$
/0'6$7'3*34$
)'*#34$
7"'*'34$
#*,89$
3"%5#:$#%,"$.##2$
')$;%,#/''28
Thursday, December 30, 2010 15

18. !"#$%&'()*+
!"#$%#&'("$)*$(+,#$+($-).%/$(01#$()$2+#-$#2#34$5).!.6#$2+/#)7
Thursday, December 30, 2010 16

19. !"#$%&'()
!"#$%&"'()*'+,'-."'/0+!$0'12-"32"-'4+4%0$-1+2'
51&1-'&+#1$0'2"-6+37&8
!"#$%#&'()$*+,$(-,.#%(/(!#01*23#4(5$,.#%'(6778
Thursday, December 30, 2010 17

20. !"#$%&'()
!"#$%&"'()&)*)+,'&-#)$.'&)*"&')&'+-/'*0"'1*0'2-&*'
3-3%.$4'-+.)+"'$#*)()*5!$0"$6'-7'3"4&-+$.'"2$).8
!"#$%#&'()$*+,$(-,.#%(/(!#01*23#4(5$,.#%'(6778
photo by Bruno Girinon flickr.com
Thursday, December 30, 2010 18

21. !35678'9:
!"#$%&"'&(#)$*'+",)$')&',"+(#-$.)/)01'#(++%0)#$.)(0&2'
!)1'.)+"2
!
!"#$%&'&()*+,*,$+-.+%(*.$"*/&0"1*202)*
-1&3*.$"*"4+.&1,5*.$"*/67'+,$"1,5*
.$"*",.27'+,$3"%.5*.$"*3"4+2*"'+."8*
!"#$%&'($&)*$+*"+,*$#)"$-.*$%/$0"/&.",12
!"#$%&'("%)*+,-'./*01/'($)21'34&%$#%$4$"%
Thursday, December 30, 2010 19

22. REASON #6
!"#$%&"'&(#)$*'+",)$')&'*)-"'
.(/,'(0'+(%12'
(3'&1"/(),&4
Thursday, December 30, 2010 20

23. Marketing
3.0
Budi Setiawan
http://bukik.com
Thursday, December 30, 2010 21

24. Thursday, December 30, 2010 22

25. Thursday, December 30, 2010 22

26. Table 1.1 Comparison of Marketing 1.0, 2.0, and 3.0
Marketing 1.0 Marketing 2.0 Marketing 3.0
Product-centric Consumer-oriented Values-driven
Marketing Marketing Marketing
Objective Sell products Satisfy and retain the Make the world a better
consumers place
Enabling forces Industrial Revolution Information technology New wave technology
How companies see the Mass buyers with physical Smarter consumer with Whole human with mind,
market needs mind and heart heart, and spirit
Key marketing concept Product development Differentiation Values
Company marketing Product specification Corporate and product Corporate mission, vision,
guidelines positioning and values
Value propositions Functional Functional and emotional Functional, emotional, and
spiritual
Interaction with consumers One-to-many transaction One-to-one relationship Many-to-many collaboration
Thursday, December 30, 2010 23

27. 32 TRENDS
Table 2.1 The Future of Marketing
The Disciplines Future Marketing
of Marketing Today’s Marketing Concept Concept
Product The Four Ps (product, price, Cocreation
Management place, promotion)
Customer STP (segmentation, Communitization
Management targeting, and positioning)
Brand Brand building Character building
Management
convince their fellow consumers. Everyone is both marketer
and consumer. Marketing is not just something marketers do
to consumers. Consumers are marketing to other consumers
Thursday, December 30, 2010 24

28. http://www.flickr.com/photos/luxen/466113322/
Thursday, December 30, 2010 25

29. http://www.flickr.com/photos/25830962@N06/4022596575/
Thursday, December 30, 2010 26

30. !"#$"%"&$'&()&*('+&',-'&.("/*0'&1"-*&',-'&234&(5&/(6$-#&1".$-&7/")/&',$*8&
!"#$%&'()*)+",-.*/0(%/*)"!'%-*#(.'%*%)*1(/*
%&"/+(0*!+%&&(-*2"0 !"#$%&$'()*+,!-..'/0(1
Thursday, December 30, 2010 27

31. !"#$%&&'$()*%$%#++"%&,$)"$-&$.$,(./"0#&'$
!"#$%$&"!"'"()*+
Thursday, December 30, 2010 28

32. Thursday, December 30, 2010 29

33. Thursday, December 30, 2010 30

34. Thursday, December 30, 2010 31

35. !"#$%&'(%#)*+$,
! !""#$%&'$%()*
! +,%%)-%./
! 0".12$3%4)1"4*
! 500
6785&0+'5+950:
Thursday, December 30, 2010 32

36. !"#$%&'(%$)*+*$
Thursday, December 30, 2010 33

37. !"#$%&'(%)$*+"!$
! !"#$%&'%
! (&)*)%+%&,
! -./*0,/
! 1&20"%&'%
! !',$.&
34(5617898:;<-=94!>95;9?;!-8@9>(61;=@A
Thursday, December 30, 2010 34

38. Human Capital
3.0
Budi Setiawan
http://bukik.com
Thursday, December 30, 2010 35

39. In football, ALL players have
responsibility for creating
and scoring goals,
in the same way that in
business, ALL
employees are responsible for
marketing and sales
Richard Parkes Cordock
Thursday, December 30, 2010 36

40. All Employees are
Marketers
Every Act is
a Marketing Act
Thursday, December 30, 2010 37

41. Profit Growth =
B + BA + TTF
Profit Growth =
B + BA + TTFce
(Customer - Employee)
Thursday, December 30, 2010 38

42. Human Capital Human Capital Human Capital
1.0 2.0 3.0
Mengatur - Menggerakkan -
Mengembangkan
Administrasi Transformer
Administrasi Kompetensi
Kapasitas Organisasi
Karyawan Karyawan
Peran Pendukung Peran Pendukung Mitra Strategis
Job Satisfaction Employee Engagment Connected
Kasir Trainer Fasilitator
Thursday, December 30, 2010 39

43. Tidak
cukup
orientasi
pelanggan,
tetapi juga
peduli
(Caring)
Thursday, December 30, 2010 40

44. Tidak
cukup
menjadi
kompeten,
tetapi juga
karakter
dan kultur
(Character)
Thursday, December 30, 2010 41

45. Tidak
cukup
instruksi
dan
briefing,
tapi juga
cerita dan
percakapan
(Conversation)
Thursday, December 30, 2010 42

46. Tidak cukup
kesatuan
unit kerja,
tetapi
kesatuan
sebagai
komunitas
(Community)
Thursday, December 30, 2010 43

47. Tidak
cukup
kerja tim,
tetapi juga
kolaborasi
(Collaboration)
Thursday, December 30, 2010 44

48. Tidak
cukup
kepuasan
kerja,
tetapi juga
keterhubu
ngan
(Connected)
Thursday, December 30, 2010 45

49. Tidak
cukup
departemen
R&D,
tetapi juga
penciptaan
bersama
(Co-Creation)
Thursday, December 30, 2010 46

50. Studi Kasus
Human Capital
3.0
Budi Setiawan
http://bukik.com
Thursday, December 30, 2010 47

51. Zappos.com
Thursday, December 30, 2010 48

52. Video
Inside Zappos
http://bit.ly/esUyU6
Thursday, December 30, 2010 49

53. Free Ebook
Unduh di
http://bukik.com
Follow me on
Berkendara twitter: @bukik
Appreciative Inquiry:
Upaya tolol mengajak perubahan positif di Indonesia
Thursday, December 30, 2010 50

54. Sumber Foto dan Slide
Foto slide 10 - 14 bagian Globalisasi 3.0 : http://www.slideshare.net/mzkagan/what-is-social-media-2005829
Foto Iklan di Tangga: http://www.flickr.com/photos/luxen/466113322/
Foto Billboard Kota: http://www.flickr.com/photos/25830962@N06/4022596575/
Foto Caring : http://www.flickr.com/photos/araleya/2053280825/
Foto Karakter : http://www.flickr.com/photos/zelevol/2177969364/
Foto Komunitas: http://www.flickr.com/photos/pakih/4881454506/
Foto Kolaborasi: http://www.flickr.com/photos/flaviocb/424483259/
Foto Keterhubungan: http://www.flickr.com/photos/jdhancock/4509591701/
Foto Cocreation: http://www.flickr.com/photos/54033335@N08/5140360212/
Thursday, December 30, 2010 51