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Mktg Observations

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Email Newsletter - Where Is It? ,[object Object]
What’s in it for subscribers?
After signing up, one hears Nothing
Archives of past newsletters interest readers and Search Engines. They should be available.,[object Object]
SEO: Search for “FSPro” and you get:
Web Site Need More Content/Keywords to make it easier to find Site Performance Sluggish Not all links work Which URL? infomap.com Infomap.ca Informationmapping.com
Increase visitor Engagement and time on sites with Blog Forums Customer Reviews Facebook Who are we talking to LinkedIn – Don’t be shy Twitter – need more than sales pitches
Tell ‘em and Sell ‘em Demos Don’t always come up Should have sound Webinars should be archived and available Nothing happens when you click on demo link
Twitter Where are the followers? Tweets need to be more than sales pitch

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Mktg Observations

  • 1.
  • 2. What’s in it for subscribers?
  • 3. After signing up, one hears Nothing
  • 4.
  • 5. SEO: Search for “FSPro” and you get:
  • 6. Web Site Need More Content/Keywords to make it easier to find Site Performance Sluggish Not all links work Which URL? infomap.com Infomap.ca Informationmapping.com
  • 7. Increase visitor Engagement and time on sites with Blog Forums Customer Reviews Facebook Who are we talking to LinkedIn – Don’t be shy Twitter – need more than sales pitches
  • 8. Tell ‘em and Sell ‘em Demos Don’t always come up Should have sound Webinars should be archived and available Nothing happens when you click on demo link
  • 9. Twitter Where are the followers? Tweets need to be more than sales pitch
  • 10. Facebook – No conversation without content
  • 11. Advertising How to we spread the word to prospects who don’t know us? Where are the PPC Display/Banner Affiliate