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Salesforce Buddy Media
Salesforce Buddy Media

Michael Lazerow analyzed Facebook wall posts from 200 large brands over two weeks. He found that posts should be short, avoid URL shorteners, use simple keywords like "event" and "winner" that generate likes and comments, and ask questions using words like "where" and "when" to drive engagement. Posts performed best on Thursdays and Fridays and outside normal business hours. Different industries tended to see higher engagement with certain types of posts.

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STRATEGY FOR EFFECTIVE FACEBOOK WALL POSTS (A STATISTICAL REVIEW) By Michael Lazerow CEO, BUDDY MEDIA TWITTER: @lazerow 1
Questions We all Face 2 ,[object Object]
How often should we post?
What should I say?,[object Object]
So we did Some research 4 ,[object Object]
January 30, 2011 – February 12, 2011,[object Object]
Beware of Url SHORTENERS 6
Keywords: Keep it Simple 7 ,[object Object]
Right column = best performing keywords for generating comments.
As you can see, people follow instructions well!,[object Object]
MASTER THE SOFT SELL 9 Event Winner Offer
AVOID THE HARD SALE 10 Sale Free shipping Save Event Winner Offer
QUESTIONS WORK! 11 ,[object Object]
Avoid asking “why” questions,[object Object]
What time of day is best? 13 Posts outside business hours had 20% higher engagement rates
Entertainment INDUSTRY 14
Media INDUSTRY 15
Fashion INDUSTRY 16
Food & beverage INDUSTRY 17
Business & finance INDUSTRY 18
Healthcare & beauty INDUSTRY 19
Retail INDUSTRY 20
Travel & Hospitality INDUSTRY 21

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