Budding Culture: What We Believe

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Current and Past
Experience
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WHAT WE BELIEVE...
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Marketing has made some huge leaps in recent years.
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WE BELIEVE MARKETING HAS CHANGED
BECAUSE PEOPLE HAVE CHANGED
• We work more
• Play harder
• We’ve become more mobile
• Multi-task
• Keenly observe and mine data

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We’ve become a society of Seekers – searching
and finding the information we are looking for.
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WE BELIEVE IN LOVABLE CONTENT
Every two days, we create as
much information as we did
from the dawn of civilization
up until 2003.
– Eric Schmidt, former CEO
of Google

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LOVABLE CONTENT NEEDS CONTEXT
When there are millions of books,
millions of songs, millions of
applications, millions of everything
requesting our attention – and
most of it free – being found is
valuable.
– Kevin Kelly, Wired

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Our Approach:
Instigate shared passions with lovable content.
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People love getting the right information at the right time.
People love marketing that’s trustworthy.
People love marketing that heightens their enthusiasm.
People love marketing that meets their needs.
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MARKETING PEOPLE LOVE

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Brand
Content
Community
Bringing
Brands and
People Together
Inbound
Instigation
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The Building
Blocks of
Inbound Instigation
Brand
BRAND DEVELOPMENT
Developing a distinct point-of-view. Identifying your key
audiences. Determining how your brand can add value through
marketing. Budding Culture Brand Development services
include-
• Communications Audit
• Identity & Naming
• Strategic Concepting & Ideation
• Customer Profiling & Personas
• Brand Leadership Strategy
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The Building
Blocks of
Inbound Instigation
CREATIVE CONTENT
Unique ideas brought to life. A unifying campaign theme
designed to thrive at all touch points. Budding Culture Creative
Content is designed to ignite passions and build communities-
• Copywriting
• Long & Short Form Collateral
• Video Production
• Unique Advertising Solutions
• Branded Content
Content
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The Building
Blocks of
Inbound Instigation
Community
INTERACTIVE MARKETING
It’s all about earning the right to engage people using great
content delivered in the right context. Budding Culture will ignite
your brand’s key communities with Interactive Marketing that
drives results-
• Digital Development
• Influencer Outreach
• Social Media Marketing
• Lead Generation & Nurturing
• Inbound Marketing Programs
• Paid Search
• Native Ads and Behavioral based Campaigns
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The Building
Blocks of
Inbound Instigation
Community
INTERACTIVE MARKETING
It’s all about earning the right to engage people using great
content delivered in the right context. Budding Culture will ignite
your brand’s key communities with Interactive Marketing that
drives results-
• Digital Development
• Influencer Outreach
• Social Media Marketing
• Lead Generation & Nurturing
• Inbound Marketing Programs
• Paid Search
• Native Ads and Behavioral based Campaigns
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Content for The Buyers Journey
User Behavior
Have realized and expressed
symptoms of a potential problem or
opportunity
Have clearly defined and given a
name to their problem or
opportunity
Have defined their solution, strategy
or approach
Research & Info Needs
Research focused on vendor
neutral 3rd party information around
identifying problems or symptoms
Committed to researching and
understanding all of the available
approaches/methods to solving
their defined problem or opportunity
Researching supporting
documentation, data, benchmarks
or endorsements to make or
recommend a final decision
Content Types
Analyst Reports
eGuides & eBooks
Blog/Editorial Content
White Papers
Educational Content
Comparison White Papers
Expert Guides
Live Interactions
Webcasts / Podcasts / Videos
Vendor/Product Comparisons
Case Studies
Trial Download
Product Literature
Live Demo
Key Terms
Troubleshoot Upgrade
Issue Improve
Resolve Optimize
Risks Prevent
Solution Tool
Provider Device
Service Software
Supplier Appliance
Compare Pros and Cons
Vs. Benchmarks
Versus Review
Comparison Test
! !
"
!
#
Example
I have a sore throat, fever
and I’m achy all over.
What’s wrong with me?
Aha! I have strep throat. What
are my options for relieving or
curing my symptoms?
I can see a physician, ER, or
urgent care. ER costs $$$, but it
is fast and I have insurance.
Buyer Stages Awareness Consideration Decision
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A collection of lovable ideas and the thinking behind them from Budding Culture.

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Japan is rarely at the top of anyone's list of affordable travel destinations. To help travelers explore all the possibilities
they can experience when visiting on a budget, Budding Culture launched a content-rich campaign challenging users
to create there own $100/days in Tokyo.

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2020

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2121

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With an interest surge in sustainable energy, Budding Culture helped client NRG Energy create The Green Room. A
proxy-brand website designed to stir conversation and to share ideas with those who are passionate about the
breakthroughs, innovations and designs inspired by the green movement.

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Just saw this crazy looking Leaf drive by. @TheGreenRoom -
Mine? #SpotIt.PostIt.WinIt. yfrog.com/h2huxwj
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With a need to drive sales in specific vertical markets with, Epson engaged Budding Culture to create outreach
programs designed to educate and empower. Our Epson WorkForce Real Estate vertical outreach program launched
in April 2013, with videos, case-studies and interactive how-to guides designed to help real estate professionals get the
most out of their Epson printers.

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Budding Culture.
Fired up, and ready
to go to work!!

Budding Culture: What We Believe

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Budding Culture: What We Believe