A presentation done at meshwest in Calgary about how Facebook Pages could be used to engage

1. Facebook Pages That Engage
and Sizzle

2. Facebook Facts
• More than 650 million active users

3. Facebook Facts
• More than 650 million active users
• >250 million people engage with Facebook
on external websites

4. Facebook Facts
• More than 650 million active users
• >250m people engage with Facebook on
external websites
• >2.5m Websites are integrated with
Facebook, including half of comScore’s
Global Top 100 Websites

5. Facebook Facts
• More than 650 million active users
• >250m people engage with Facebook on
external websites
• >2.5m Web sites have integrated with
Facebook, including half of comScore’s
Global Top 100 websites
• The average user has 130 friends and
connected to 80 community pages, groups
and events

6. Facebook Facts
• More than 650 million active users
• >250m people engage with Facebook on
external websites
• >2.5m Web sites have integrated with
Facebook, including half of comScore’s
Global Top 100 websites
• The average user has 130 friends and
connected to 80 community pages, groups
and events
• There are more than 16M Facebook fan
pages

7. Facebook Facts
• More than 650 million active users
• >250m people engage with Facebook on
external websites
• >2.5m Web sites have integrated with
Facebook, including half of comScore’s
Global Top 100 websites
• The average user has 130 friends and
connected to 80 community pages, groups
and events
• There are more than 16M Facebook fan
pages
Source: Facebook

8. Texas Hold’em Poker is the most popular
Facebook Page with over 44.4 million
fans

9. • 16.6M Canadians on Facebook
• 49% of population or 64% of online
population on Facebook
• Ranked #8 globally
• The average user spends seven hours/month
on Facebook
Source: Socialbakers

10. M
8M
15M
23M
2008 2009 2010
Canadian Facebook User Growth
Source: Facebook

11. Source: Hoggan.com

12. 46
%
54
%
male
female
Gender Age
10
%
26
%
26
%
38
%
13-17 18-24
25-34 35+
Source: Total Canada active audience Facebook internal data August 2010
Canadian Demographic Breakdown
Source: Facebook

13. Engagement in Canada
64% daily
Active users log in
(daily)
Daily
7 hours
Average time spent per user
(monthly)
42 visits
Average visits per user
(monthly)
Source: Nielsen August 2010 & Facebook Internal Data, August 2010
Source: Facebook

14. Actually, Tim
Horton’s is the
most popular
Canadian
Facebook Page
with 1.5M “Likes”
Most Popular Facebook Pages
Source: Socialbakers

16. People who click the “Like” button are more
engaged, active and connected than the average
Facebook user.
The average “liker” has 2.4x the amount of
friends than that of a typical Facebook user.
Source: Facebook

17. They’re also more interested in exploring
content discovered on Facebook – clicking on
5.3x more links to external sites than the typical
Facebook user.
Source: Facebook

18. The Downside of the “Like”
It’s easy to “Like”, making the low hanging
fruit of social media

19. What Happens After the “Like”?

20. Content and Engagement

23. First, There Were Personal Pages

24. Then, Groups

25. And Finally, Facebook Pages
Connect
Engag
e
Reach

26. Facebook Pages vs. Web Sites

27. Facebook Pages vs. Web Sites
Mostly Static
Solid corporate citizen
A one-way medium
Dynamic
Sexy
Two-way medium

28. A No-Frills, Out of the Box
Facebook Page
Wall
Info
Discussions
Reviews

29. Customization:
Going from No-Frills to Frills

31. The Magic and Power of Tabs
Different
options to
meet the
needs of
different users

32. Ask Me What I
Think…Please!

33. Canadians
may not vote
in elections
but they vote
on Facebook

34. Tell Me
Things…and
I’ll Tell You
Things Right
Back

35. Entertain Me

36. People
like…actually,
love contests

38. Sell the Dream

39. Sadly, My Ride is Not a Porsche

40. ColorStyler

41. Social Commerce
(aka Selling Stuff)
Source: Booz & Co.

42. F-Commerce

47. +

49. Post-Sales
Support

50. Call to Action

51. Call to Action
Contests

52. Inform…and Entertain

54. Social Advocacy
(aka Doing Good)

55. Donate
Your Status

57. Encourage
People to
Get
Involved

58. Case Study

60. •Feature-lite
•Not much
engagement
•Needs more
photos and
videos

61. •Feature-lite
•Little
engagement
•More photos
and videos
needed

63. Facebook Insights

64. Activity

65. Who, Where

66. Content
Activity,
Sources

67. Takeaways
• Customize to offer more options and meet
needs of different users
• Create content on a regular basis
• Engage
• Update and maintain
• Monitor, Analyze