Khun Mae Ju's shop has been in operation for over 70 years, starting small and growing to become a standard, well-known shop for local delicacies. It was nominated for an award in 2004. The shop continues to be run by descendants who develop new products under the "Mama Ju" name, maintaining 70 years of quality.

2. Khun Mae Ju's shop is well-known
among local residents and tourist for over
70 years. We have grown from a small shop
to the standard shop that presents local
delicious. Our shop has been nominated
to be a five-star product in the 2004 One
Tambon One Product (OTOP) Champion.
Until now her descendants are in unity to
continue developing mama's various
products in the name of “Mama Ju"
70 years of proof

3. Brand Verification
Mother is a good cook.
She is a meticulous woman.
She can cook a variety
of food stuffs. I think
no one can cook food
as delicious as her does.
Father is a very gentle,
kind and caring person.
He is a hard-working man.
He’s a reliable person.
He enjoys reading a books
and talking with his family.
Daughter is so nice and
friendly. Her slightly slit
eyes was sharp. She was so
cheerful, so she has lots of
friends. She is the attention
to detail of everything
around her. She enjoys
learning practical cooking
skills from her mother.
And she always help her
mother to cook.
Characteristics

4. Packaging

5. Other 5
brands

6. Pictures of
what brand is ?
Brands, within the same range of us.
The Target of “Khun Maeju” is ?
- The Target is “Malaysian people”, as the result of choosing
Malaysia is the country has border in the south of Thailand
which Khun Mae ju Shop located. So, it is convenience to
transport to customer, as well as, we have the same culture’s
life, and foods.
global
brand
Local
brands
Tourist bus Tourist Van Hotel post office

7. What’s the different between us and other
brands in the same industry ?
- The different is “ Packaging ” as the following reasons :
: Outstanding packaging design.
: Expression the taste of foods.
: Experience of family’s meal.
“Cooking the food like cooking for the family”
To start by, Choosing fine ingredients, as well as,
have the spirit of cooking.
Purpose
Brand Tone/Voice = Red , Yellow

8. Brand Vision The LEGEND of Contemporary Delicious
- Brand Key Essence
Khun Mae Ju,The ultimate
souvenir shop along with Phuket
city which Khun Mae Ju have
the Legend of delicious about
70 years.)
- Brand Positioning
Khun Mae Ju is the pioneer
souvenir shop in Phuket city
which have the quality of the
delicious like make food to
eat at home.
- Brand Promise
Souvenir shop that conscious
In quality, carefully selected,
full with various nutrition and
aim to satisfy consumers’
wants.
- Brand Personality
Lover = Brand that create love or
mood of love for everyone.
Hero = Brand that make you
overcome obstacles and
struggle to your goal.

9. Key Brand Identities
Slogan. . . The ultimate souvenir shop of Phuket
Logo –
Packaging = The package focuses on the beautiful
,show about family lifestyle and preserve the
environment.

10. Customer Service
Advertising and Marketing
Advertising and Marketing for communicate to
create the new recognition about appearance by
update the front of the restaurant, change a
logo, development of the packaging to convey
the lifestyle and make it more modern ,But still
keep the signature of the local.
Website
Website is decorated
using emotions like
family cooking with
themselves and like new
generation style along
with the legendary
delicious.

11. Brand Plan
Brand Communication Plan
# Khunmaejuth
From the beginning
of the paper will
make for the label
and brochure
Change to
scan QR CODE
for view the data
Reduce a global warming.
Reduce the paper manufacturing
• When you scan will know about nutritional
information and Information about Khun Mae Ju
including properties of herbs.

12. # Khunmaejuth
+ +
QR code Hologram Herb

14. Advertising
Social media
Instagram Facebook

15. website

16. Transit
Outdoor
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