Some of the things I\'ve done, some of the things I\'ve threatened to do and some of the consequences of allowing them to happen are contained in my 2010 advertising portfolio.

1. Rachelle Boyle
copywriter
P: 0438 797 479
E: lovelywaywithwords@gmail.com

2. A little bit about who I am and where I’ve been.
After gaining a Certificate in Media Communications
I entered “Australia’s Toughest Brief” and was lucky
enough to win all three categories. The prizes included
a trip to the Caxton Awards where I secured freelance
work with Design Street, Sydney.
In February 2008, I was appointed junior copywriter at
CumminsNitro (aka SapientNitro) and was accepted into
AWARD school. Here I wrote campaigns for large retail
brands including the No Chair Fare for Virgin Blue.
During this time I also presented a cause-related cam-
paign at MIPTV 2008 in Cannes and won “Ogilvy’s Using
the Power of the Brand for the Power of Good”.
Since then I’ve developed, written and pitched creative
to brands including Cascade Green and AMEX.
Some of my work can be found in the following pages.
Cheers,

19. This winning entry to an OpenAd Talent contest highlighted how everyone must
share the responsibility of the greenhouse effect.

21. LAUNCH CAMPAIGN
In 2009, Gelnique were seeking a launch campaign for their blad-
der control product. This creative featured an interactive GPS program
where women all over the US could instantly locate restrooms. The
could also rate the restrooms, send e-cards and go in the draw to win an
all-expenses-paid road trip.

23. Television Show Pitch
In November 2009 Ogilvy & Mather in London asked for a television show con-
cept for client American Express. “Outsource My Life” was one of a 45-strong
field for the tender and made it to the final ten.

25. FUDGE SHOVEL
Branding tool designed as a fudge scoop and keyring accessory to promote a chain of
fudge stores across south-east Qld. The design included printing the website on the
back of the shovel to encourage online orders.