2. Company
Name: Mana Enterprise (Mana Japanese for magic)
What does the company do?: Provides socializing to a sophisticated
audience
Mission Statement: Here to knock back the competitors, and to
supply comfort to our audience.
Types of product: Internet/Computer based products/items e.g.
Websites or Games
Previous work: Small individual blog site, pretty simple but quite
successful. Small individual internet gaming site, more towards the
young teenagers.
3. Final Ideas
Social Networking site
Spacer/Space Place
Needs to compete with other Social Networks like Facebook and Twitter
Better; connection, layout, activities, games etc.
Appeal to audience between 16 to 50+
Game
Co-op Campaign (Story) Free Roam RPG
Compete with fast growing RPG industries like Bioware and Lionhead
Has to appeal to a wide audience, both male + female, ages 15+
4.
5. Social Network
Name: Space Place
Target Audiences: 16+ more towards the Formal
(mature, politically aware further educated) audience
Appeal: Looks slick and neat, resembles clean, which can
attract the target audience
6. Secondary Research
Conglomerate: MySpace
News Corp: one of the 6 top conglomerates
Advantages: Finance backing from others within the conglomerate
Disadvantages: If one company within the group messes up, it may effect
others in the group – Phone hacking scandal, News of the World
Indie: Facebook Inc.
Advantages: You are able to have more freedom, do it your way
Disadvantages: If your having financial issues, you have to find your own
way to fix it
7. (USP) Unique selling point(s)
Space Place is different from facebook in
looks wise, its neater and the connection is
much faster.
It’s a bit more advanced from facebook
and twitter with certain things such as
more freedom and extra features. This also
includes games and activities.
8. SWOT Analysis
Strengths: Social networking sites appeal to a wide range of
audiences
Weaknesses: Might end up being too late to introduce a new
site due to the success of Facebook and Twitter
Opportunities: Now-a-days everybody uses social
networking sites for almost anything
Threats: Competition between other social networking
sites, Hacking, Viruses
9. Cost
• Starting budget £3,000
• Need Money:
• Use to buy equipment to start up and improve
work
• Money for advertising on websites such as