We have a social graph, and interest graph, and even a location graph. but we don't have a graph for the one thing we interact with every day - products. How can we begin to connect us to the products that we use day in and day out?

1. Introducing the Product
Graph

2. The web was a breakthrough. A way to not only
store vast amounts of information...

3. But to link it all together.

4. And give people ubiquitous access to that
linked information.

5. But as the volume of documents grew, people
had trouble finding the info they needed.

6. And along came search.
Search

7. For a decade, the web connected people to
documents.
Search

8. But then the information available grew
exponentially...
Search

9. and search started giving us too many results.
Search

10. So once again we couldn't find the information
we needed.
Search

11. Then people started to question the value of
the web as a collection of linked documents.
?!

12. After all it wasn't much different than decade
old networks. Just broader in scale, with a
better GUI.
?!

13. And then we realized something important
about the web...
!!!!

14. What if we used it to connect to other people?

15. And capture the relationships that mattered to
us?

16. And the things that we, and others we may not
know, are interested in?

17. And the places that are important?

18. And the products we like?

19. So the web started to change. New applications
emerged.

20. And they began creating what we call "Graphs"
Graphs

21. Graphs
These graphs contain the
connections and
relationships that matter to
us...

22. Social graph
Who are my connections?
What are their relationships?

23. Location graph Where am I?

24. Interest graph
Who likes the stuff I do?!
(Music, food, movies, etc.)

25. These graphs overlap
and interact...
Interest
graph
Social graph
Location
graph

26. Interest
graph
through conversations that traverse
all the graphs.
Social graph
Location
graph

27. But there is one graph that is missing...

28. Product graph
Connects people to the
products and services they
use and talk about.

29. Product graph
But why is this graph so
important?

30. Interest
graph
Because so many of the
conversations are about a product.
Social graph
Location
graph

31. For example, one out of five tweets mention a
product or brand

32. And this is changing brands forever.

33. Brands used to be defined by memories of
advertisements.

34. Interest
graph
Social graph
Location
graph
Now, Brands have become a series of
conversations across graphs

35. Interest
graph
But since there is no Product
Graph...
Social graph
Location
graph
Product
graph

36. Interest
graph
companies are disconnected from the
conversation that is their Brand.
Social graph
Location
graph
Product
graph

37. Product graph
If we create the product
graph...

38. Interest
graph
we can connect companies to the
conversation.
Social graph
Location
graph
Product
graph

39. If we better connect companies to the
conversations that are their Brands via the
Product Graph organizations can:
Build products that better meet customer needs!
Give better customer service!
Bring new products to market sooner!
Increase the success rate of new product
launches!
Improve the profitability of products

40. The Product Graph will help consumers too:
Products better suited to our needs!
Discover the product that is best for us!
Get the best deals!
Understand composition of a product for
allergen or sustainability purposes!
Be aware of recalls instantly