10. Web 2.0 – How Get Noticed on Social Media
• Be Consistent
• Choose the Right Timing
• Connect with the Right Audience
• Engage in Communities of Interest
Notas do Editor
Hi my name is Beverly S. Gavin. Thank you for viewing this presentation of knowledge sharing and tracking of three artifacts shared across several social media tools. This presentation is part of an intense Web 2.0 course offered during the Summer semester of 2015, at Florida State University, Dr. Vanessa Dennen. The curated objects presented here were shared across social media platforms to include Twitter, Scoop-it, WordPress, Diigo, Pinterest, Facebook, and LinkedIn.
The presentation will also provide a summary of viewers from the various platforms and audiences and well as a summary of any comments offered by the viewer.
In this presentation, I will present three artifacts that were developed while enrolled in course EME6415 Development of Computer Courseware, which is one of the required courses for Master’s degree in Instructional Systems for Learning Technologies (formerly Instructional Systems for Distance Learning). The artifacts presented were personally designed but may include images from web sources such as Google images. I want to note that these are not professionally designed objects, but gives an overview of the many tools available for designing instructional materials.
The artifacts are shared for viewing by adult aged audience , however ISLT students (especially those recently enrolled in this program) may benefit by gaining ideals of how different learning elements can be designed using desktop applications and other free resources that are available on the Internet. So the 3 curated objects are Create Rotating Buttons, Creation of Video to present Ruth Clark’s Multimedia Principles, and finally creation of an audio podcast for creating a headboard.
The Create Rotating Button artifact was selected to be shared so that students who may enrolled in course EME6415 would be inspired to think of project ideals prior to enrollment. This course allowed students to exercise their creativity in the design of learning games, which involved several series of instructions that supported each task for development of the final project. This learning object was developed to demonstrate how the rotation buttons were created in PowerPoint. In the game, the rotation buttons served to stimulate the learner while at the same time, providing opportunity to gain knowledge of Ruth Clark’s E-Learning Principles. The content presented in the tutorial can be used by designers, or educators who desired to incorporate game elements (or gaming) in the learning environment.
The Activity
In this activity, students we retasked with creating a tutorial that would include the following elements:
Main menu with background music with fade-out
Slide containing video of presenter.
Slide of the objectives
An overview slide
Demonstration of the learned task with text annotations and audio voice-over
Simulation of steps to create the element with learner feedback and guidance
An assessment with quiz connected
Quiz containing contingent feedback with prompts to stimulate recall of prior knowledge
Closing slide with video of presenter providing closing remarks
Slide with rolling credits.
All graphic elements displayed in this artifact was created by Beverly Gavin, and if desired, viewers can download the SWF file from the diigo website presented at the bottom of the slide.
The project, Multimedia Principles project was assigned in weeks four (4) through six (6). For this activity, the class was tasked with integrating video, text, graphics and audio to produce a five (5) minute video podcast. To develop knowledge and skills needed to develop instructional videos, literature from authors such as Fenrich (2005) and Ruth E Clark was provided as study materials.
In addition to the readings of Fenrich and Clark, development tools were necessary in order to develop the video and YouTube served as the social media platform that was utilized to view professionally designed videos on how to create the various elements for this assignment. Training tutorials on the following subjects were viewed:
Adobe Premier Pro - Use for making rolling credits screen
Windows Live Movie Maker - Add voice narration
AVS Video Editor - Add titles to the video
Audacity - Create fade in/fade out audio
Final Cut Pro - Sequence and splice video content
Microsoft Point
You are welcome to view the project from the diigo website presented at the bottom of the slide. The file name is video4.3.wmv
Finally, the last artifact is an Audio Podcast. In this activity the students were instructed to create a 3-5 minutes audio podcast on a topic of our choice. For this activity I chose to create audio podcast on how to "Build a Custom Headboard". The podcast could be created as a set of instructions to perform a task, or create a product. Gagne’s 9 Events was used as a guide for structuring and organizing the content. Spoken words and music was a requirement for the audio podcast.
I want to note however, the podcast was a bit too complex for learners to follow using audio only. So it is a good ideal to create something simple, with few steps and materials.
The Audio Podcast was share on Facebook, Twitter, Pinterest, and Wordpress. From Facebook, 9 viewers responded as “Liked this”.
The sharing and tracking platforms used to share the aforementioned artifacts are:
Diigo
Facebook
LinkedIn
Pinterest
Scoop-it
Twitter and
WordPress
The beauty of these platforms are how integrated they are between each other, and with proper configuration content published on one is automatically posted on the other. This customization enhance opportunity to reach audiences from at the same time, but from an different location.
Over the course of 1 week, and of the 6 posts published during the week July 20th through July 26th (3 of which are curated artifacts), there was a total of 68 views, with 38 visitors, 2.13 views per visitor.
Efforts were made to pull statistics from the social media platforms noted on the previous slide, however, platforms such as Scoop-IT does not provide analytics in their free version, however, the tool did reflect 3 views on July 23rd.
A review of this chart reveal that Twitter is the platform that received the most viewers, however, note that specific on the posts that received the most attention is unknown. On the other hand, LinkedIn, analytics report 3 viewers who are application developers in my previous employment and 1 commenter, (Sunday School Teacher and Trainer by profession). Shown on next slide.
Respondents from WordPress
Over the span of one week, July 20th – July 26th, it was difficult to determine which posts (out of 68) received the highest views , however, over this period six posts were made and all of subject which were important enough for me to share. This low count in no way imply that “everyone” is not interested, only that I’m not reaching the right audience. One thing for sure, all of the viewers are located within the United States, per statistics from WordPress.
This activity is a great learning opportunity and what I’ve learned through this activity and through readings of several articles (including our text) is that to get noticed on Social Media,
Be consistent – your engagement should be consistent, every day (if possible) and at the timing when most audiences of your interest is engaging in a subject matter.
More importantly, connect with the right audience and never fear to engage with those communities that capture your interest.
The social media tools and platforms are merely the vehicle that makes the connection.
Thank you for taking time to view this presentation.