This restaurant I have built from the ground up is a feasible concept. Italian Cafe style restaurant with a volcano theme is a unique concept.

1. CAFÉ ROMEO Business Plan Presented by: Brandon Lee Schweitzer Sylvan Haferkamp Kat

3. Seating Area Décor & Style

9. Competitor Analysis Name Cuisine Prices Position Café Hula Girl Hawaiian Island $10 - $30 Direct Bennie Hanna Asian Fusion $10 - $40 Direct Sarento’s Mediterranean $10 – Mkt. Price Direct Coconut Cafe Hawaiian Island $8 - $30 Direct Red Lobster American Seafood $10 – Mkt. Price Direct Outback Steakhouse American/Australian $10 – Mkt. Price Direct Todai Seafood Buffet/Asian $20 to $40 Direct McDonalds Fast Food $1 - $8 Indirect Subway Fast Food $4 - $10 Indirect Starbucks Cafe $2 - $8 Indirect

11. III. External Factors: Opportunities and Threats Elements Benihana Serento’s Café Romeo Delivery Service to Local Area Low Low High Publication and Radio Advertising High High High Customer Loyalty Program Low Low High

12. III. External Factors: Opportunities and Threats Elements Benihana Serento’s Café Romeo Economy in Recession High High Medium Many Direct Competitors High High High Unstable Food Cost High High High

13. IV. Internal Factors: Strengths and Weaknesses Elements Benihana Serento’s Café Romeo Quick Adaptation to Change Low Medium High Quality of Service High Medium High Unique Ambiance Low Medium High

14. IV. Internal Factors: Strengths and Weaknesses Elements Benihana Serento’s Café Romeo Health Conscious Consumers Low Medium Medium Location Low Medium Medium Financial Startup Cost Low Low High

29. Organization Chart

36. Employee Uniforms Waiters and waitresses will be wearing polo shirts (Red, Beige white, or Green to represent the Volcanic Fire Theme) while the bar backs, bartenders, and bus boys will wear black polo's, all provided by the employee. All front of the house employees will be required to wear black slacks or a black skirt, that will also be provided by the employee Chefs will wear black and red tops with black slacks and they must wear their hats or an issued hair net and that their clothes be sanitary (clean, hole less shirts and pants). All chefs and dishwashers will be provided with gloves and aprons.

40. First year Income Statement Revenue: Gross Sales $986,017.72 Less: Sales Returns and Allowances $49,300.89 Net Sales $936,716.83 Cost of Goods Sold: Cost of Goods Sold $274,516.21 Cost of Goods Sold $274,516.21 Gross Profit (Loss) $662,200.62

41. Income Statement (cont’d) Expenses: Advertising $5,055.00 Contract Labor $100,000.00 Credit Card Fees $29,580.53 Equipment $32,500.00 Insurance $79,200.00 Interest $24,000.00 Loan Repayment $80,000.00 Maintenance $41,760.00 Miscellaneous $5,000.00 Payroll Taxes $5,888.30 Permits and Licenses $25,200.00 Professional Fees $10,200.00 Rent $97,440.00 Repairs $600.00 Telephone $780.00 Utilities $9,600.00 Wages $13,739.37 Total Expenses $560,543.20 Net Operating Income $101,657.41

42. Sales Forecast – High Season HIGH Revenue Cost Breakfast hour/mth ($13/person, 3 turns on a table, sitting 45 people) $ 71,175.00 $ 20,218.82 Dinner hour/mth ($25/person, 3 turns on a table, sitting 45 people) $ 136,875.00 $ 38,882.34 Bar sales/mth ($19/person, 3 turns on a table, sitting 5 people) $ 11,558.33 $ 2,097.73 Total sales $ 219,608.33 $ 61,198.89

43. Sales Forecast – Low Season LOW Revenue Cost Breakfast hour/mth ($13/person, 2 turns on a table, sitting 10 people) $ 11,862.50 $ 3,369.80 Dinner hour/mth ($25/person,2 turns on a table, sitting 15 people) $ 57,031.25 $ 16,200.98 Bar sales/mth ($19/person, 1 turns on a table, sitting 4 people) $ 4,623.33 $ 839.09 Total sales $ 73,517.08 $ 20,409.87