Presented to the Office of Student Affairs on December 12, 2008.

1. Facebook 101:
An Introduction Presented to the
Office of Student Affairs
Presented by:
Bridget Schumacher
Univ. at Buffalo Libraries
December 12, 2008

2. quot;Facebook is a social
utility that connects
you with the people
around youquot;.

3. It's not just a fad!
• More than 130 MILLION active
users!
• 4th most trafficked website in the
world
• Over 55,000 regional, work-related,
high school, and collegiate networks

4. Facebook Profile

5. Privacy and Security

6. Facebook Groups
• Open or closed
• Admin(s) can:
– Send messages to
members
– Invite members to
events

7. Anatomy of a
Facebook Group
Basic Features
• Basic Info
• Contact Info
• Recent News
• Members
• Discussion Board
• The Wall
• Photos
• Posted Items
• Videos
• Related Groups
• Related Events

8. Facebook Pages
•Visible to audience
outside of Facebook
•Send updates to Fans
•Add applications to
enhance Page

9. Anatomy of a
Facebook Page
Basic Features
• Information
• Notes
• Discussion Board
• Photos
• Fans

10. Anatomy of a
Facebook Page
Other Basic
Features
• Video
• The Wall

11. Facebook Applications
More than 95% of FB members have used
at least one application built on Facebook
platform

12. Custom Catalog Application
My HTML

13. Applications Useful for
Student Affairs
• Notes
• FBML
• Del.icio.us
• MyFlickr
• Slideshare
• My Google Calendar
• BISON Catalog ☺

14. Page
Insights

15. Groups vs Pages

16. Why have a Facebook
presence when you already
have a website?

18. Importing Blog entries from UB
Libraries homepage
Buried Link

19. Notes Application

20. Student Comments

21. Marketing Ideas
• Listservs
• Student Associations
• Advertisements
• Signage/Flyers
• Facebook Badge
• Word of Mouth
• Facebook Ads

22. Pros
• Free marketing and • Collaboration
outreach made easy
• Outreach to • Conversations
international between users
community
• Consolidation of
• Outreach to key website areas
prospective students;
high school students

23. Facebook & Int’l Markets
Facebook took over the global lead in
social networking sites in April 2008
Facebook had made quot;an effort to become
more culturally relevant in markets
outside the USquot;
It's introduction to natural language
interfaces in several markets has helped
propel the site to 153% growth during the
past year
-comSCORE, August 2008

24. Cons
• Find or become the • Monitor and
person with the skills constantly update the
to create custom page
application
• Prepare and plan;
• Network and stay must have everything
updated with ready before you
Facebook changes publish the page
• Create a marketing
campaign!

25. Creating Pages and Groups
http://www.facebook.com

26. Questions?
Bridget Schumacher
bss4@buffalo.edu