Presented at Mobile Insider in January 2014, these are two of the five ways your mobile search strategy needs to differ from the desktop.

1. 5 Ways Your Mobile Search Strategy Has to Differ From The Desktop
Bryson Meunier
Director, SEO Strategy
Resolution Media
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2. 1. CONTEXT-DRIVEN CONTENT
Five Ways Your Mobile Search Strategy Has To Differ From The
Desktop

3. GOOGLE: 19% OF USERS SEARCHING FROM PLACES THEY
HAVEN’T BEEN ABLE TO SEARCH PREVIOUSLY
Source: Google “Mobile Search Moments”, March 2013: http://www.google.com/think/research-studies/creatingmoments-that-matter.html
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4. THIS LEADS TO NEW QUERIES AND SEARCH VOLUMES
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5. NEW QUERIES REQUIRE NEW CONTENT AND/OR IA
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6. NEW QUERIES REQUIRE NEW CONTENT AND/OR IA
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7. ADAPTIVE CONTENT & DEDICATED MOBILE SITES
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8. MOBILE ONLY CONTENT THAT ADDS VALUE
• Location-aware
Alerts/Reminders
• Indoor Maps
• Click to call
• Mobile coupons
• Store locator
• Barcode scanner
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9. ACCOUNTING FOR NON-ADAPTIVE CONTENT
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10. ACCOUNTING FOR NON-ADAPTIVE CONTENT
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11. PROMOTING MOBILE SITE WHERE USERS ARE
On the go…
Killing time…
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12. USE COMMON SENSE
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13. 2. MOBILE SEARCH
WORKAROUNDS
Five Ways Your Mobile Search Strategy Has To Differ From The
Desktop

14. BIDIRECTIONAL ANNOTATIONS FOR M DOT SITES
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15. VARY HTTP HEADER FOR ADAPTIVE SITES
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16. RESPONSIVE TABLET SITES
Do not build a separate tablet-optimized site
• Use Responsive Design if possible
Follow Google Guidelines for Tablets:
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17. NO RESPONSIVE FOR FEATURE PHONE SITES
• Google does not recommend
responsive web design if site is
intended for users of feature
phones
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18. AVOID COMMON RESPONSIVE PITFALLS
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19. TO CINDY KRUM FOR THE LAST THREE WAYS…
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