Social networking has come a long way in a short amount of time. Some of the social media brands are now in Australia’s most popular sites on the internet. Ignite presentation May 8, 2010.

1. Where to in
2010?
Five consumer behaviours that may impact social
media marketing this year.
Taken from Nielsen Social Media Report 2009-2010
Ignite Presentation
May 6 , 2010

2. Social media use in Australia is growing…
More than 3 in 4 online Australians belong to a social media site

3. Social media has come along way in a short time…

4. Australia leads in average time spent per person on
social media sites.
7.31 hours
1. Australia
2. USA
3. UK

5. 5 trends to keep an eye on…
Mobile
video
BRANDSonline
FB&Twiter
SMM

6. Mobile social networking has gained traction and is on the rise.
1

7. Over 26% social networkers participated in mobile social
networking

8. The most popular social networking profile was

9. Expected areas of growth in mobile –
local search, banking, maps

10. What does this mean?

11. Video viewing increasing to support purchase decisions
2

12. Consumers go to an organisation’s website first to view video…
www.disputes.vic.gov.au YouTube

13. We expect video.
What does this mean?

14. Those who take action after reading/viewing social media head
to organisation’s website or to search engines
3

15. What does this mean?

16. Platforms such as Facebook and Twitter present solid
opportunities to engage your audience and deliver valuable
content
4
59% of all online Australians
now have a Facebook profile

17. We’re not just having conversations with our friends…

18. …while you are not in the room
I had a horrible
experience with
the CFA
I hate that I
have to fill out
10 forms at
Consumer
Affairs
How’s this for
a massive
scandal…the
Department
of Justice
don’t wear
brown
F%*@! I really
%#+*&^% these
@!&%%$

19. Social media monitoring services are essential
5

20. To recap…the top 5 trends in social media for 2010
3
4
1
5
2
MOBILE
VIDEO
SOCIAL MEDIA MOVES PEOPLE TO YOUR WEBSITE
TWITTER AND FACEBOOK DOMINATE
SOCIAL MEDIA MONITORING