The third phase of community management
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Looking at our current models for managing people online, how internal social networks are impacting business and creating new opportunities for community managers, and finally addressing the future role of the community manager in the organisation. Presented at Swarm Sydney November 2011. Sydney, Australia. http://swarmsydney.com.au
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The third phase of community management
- 1. the third phase OFCOMMUNITYMANAGEMENT #swarmsyd @bryonycole
- 2. HELLO MynameisBryony #swarmsyd @bryonycole
- 3. COM MUN ITY ?
- 4. we are all connected
- 6. METCALFE’SLAW THE VALUE OF A SOCIAL NETWORK 2 Users 5 Users 12 Users 1 Connection 10 Connections 66 Connections Thevalueofanetworkisproportionaltothesquare ofthenumberofconnectedusersonthesystem.
- 7. Informationaccess è social è personal THE THIRD WAVE 1. OUR EXPECTATIONS HAVE CHANGED 2. ‘SHOW ME MY WEB FOR ME’
- 9. connection isseamless Our desires as humans remain the same…toconnect
- 10. BUSINESS DAILYLIFE SHOPPINGtWORKPLAC Social ouches LUNCH HOME of everypart LIFE VACATION FRIENDS Ourlives WEEKEND HOBBIES WORK BUYING A HOU
- 11. ENTERPRISE SOCIAL NETWORKS Anewopportunityforcommunitymanagers
- 13. AFFECTING CULTURAL CHANGE WITH AN IPAD
- 14. Customer sees CRM/Analytics product/campaign FEEDBACK LOOPS Ponder whether they Discussion/analysis need it. Assess Customer buys of customer needs/ decision product/service wants external internal Talk to friends/ Change/launch new assess competitors product/features
- 15. COMMUNITY at the right level Identifiedbusinessglobuleorbusinessasset?
- 16. DON’T WRITE SOCIAL MEDIA CHEQUES YOU CAN’T CASH Avinashkaushik
- 18. Knead yourself into the fabric of your organisation Even if it’s just at a digital level to begin. Image:flickr
- 19. the lunchbag letdown AWMUM! NOTVEGEMITEAGAIN! REPLICATEYOURAMAZINGSOCIALEFFORTSINOTHERAREASOFTHE COMPANY.
- 20. TAKEAWAYS 1. It’s all about the personal connection 2. Communities are everywhere, at work play 3. Get buy-in at the right level, otherwise you will be writing social media cheques you can’t cash 4. We just want to connect.
- 21. http://vimeo.com/31158841? utm_source=Twitterutm_medium=linkutm_campaign=SocialMedia murmuration
- 22. THANK YOU!