Arduino lessons learned

Don't make something
you don't use yourself

Know who you're
making it for

Know what you want out
of it

Respect the intelligence
of the beginner

Experts are not the best
advisors when you want to
make tools for beginners

Good hardware, good
software, good explanation
and generous users make a
great project

...and conspiracy
theories...

Never ascribe to malice
what can be explained
with stupidity.

If nobody complains
you’re doing something
wrong

Including people
is hard
(but necessary)

If you are ﬁve people in
three different countries,
you are a multinational
company

If you're not prepared
for someone else to
adapt your work,
don't share it online

for someone else to
improve your work,

for someone else to
clone your work,

for someone else to
trash your work,

Organizing a startup is a
lot harder once the idea
has traction

You can't run a startup
part-time

Mistakes will get
institutionalized

Especially if your board
is not even compatible

Register every domain
that you can

Hire a lawyer, you don’t
know why but she does

Be careful when
somebody is just too
eager to help you

Even your friends might
become a competitor

It’s good to be friends,
better if it’s in writing

Open source software
doesn't necessarily
translate into a
business model...

Open source hardware
has to.

If a defective board
makes it through QA...

...it will be delivered to
the most vocal
customer...

...who will publish
electron microscope
pictures of it...

...pointing at every atom
that is out of place...

...Twittering that every
board you ever made is
seriously ﬂawed...

..whose follower will
robotically RT and in 8
hours someone will declare
your company doomed.

Your most important
customers are not the
most vocal ones

You might need to travel
the world to meet them

Don’t let the fact that
you don’t know what
you’re doing stop you

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