The document provides an editorial identity guide for iQ, Intel's publishing platform. It outlines iQ's mission to celebrate intelligence and innovation using technology. It details iQ's audience as youthful millennials and early adopters. The guide covers iQ's editorial vision, criteria, and filters. It also outlines the tone, guidance and writing style for iQ's editorial voice. Additionally, it discusses iQ and Intel's visual identities, assets, imagery and video styles. Finally, it lists several content beats or topics that iQ covers.

1. iQ Editorial Identity
v3.0
A GUIDE TO HELP YOU CREATE iQ CONTENT

2. Founded in 2012, iQ is a publishing platform
created for a new global media landscape.
Our aim is to connect youthful Millennials and
early adopters to the technological trends
and discussions moving our planet forward.
At its core, iQ serves as an intelligent system
for creating and curating content by leading
thinkers, engineers, and scientists at Intel.
But iQ also shares stories well beyond our
walls, highlighting the developments and
discussions from the wider social web.
Our mission at iQ is to celebrate intelligence,
to show the positive powers of innovation,
and to provide insight into the belief that
technology unleashes humanity’s potential
to create a better future.
iQ EDITORIAL IDENTITY
2
WHAT IS iQ?

3. INTRODUCTION
The Intersection
iQ Audience
EDITORIAL VISION
Editorial Criteria
Editorial Filters
EDITORIAL VOICE
Tone
Guidance
Writing Style
VISUAL IDENTITY: ASSETS
Intel
iQ
CONTENTS
iQ EDITORIAL IDENTITY
VISUAL IDENTITY: IMAGERY
Visual Style
VISUAL IDENTITY: VIDEO
Visual Guidance
BEATS
Music & Entertainment
Sports
Style & Fashion
Gaming
Tech Trends
Environment
APPENDIX
Summary
Contributor FAQs
iQ Activation
3

4. INTRODUCTION
The Intersection (Brand + Audience)
iQ Audience

5. “Increasingly, what people want
to know is how do we use
technology to really enhance the
human experience? What’s
coming is a generation of
devices that will understand us
and be constantly ahead of us,
thinking about what’s next.”
JUSTIN RATTNER, CHIEF TECHNOLOGY
OFFICER, INTEL
5
BRAND
Technology is dynamic; it is
always innovating, adapting,
improving, and progressing.
Technology is always fresh.
AUDIENCE
Our audience is curious, aware,
witty, passionate, optimistic.
They are forward-thinking and
forward-moving, always asking
questions, finding answers,
and seeking experiences and
tools to stay fresh.
EDITORIAL VISION
THE INTERSECTION
iQ IS ALL ABOUT...
“The only thing more amazing
than our technology is what
people will do with it.”
For more on the Intel brand, see Tom
Seaman’s “Intel: What We Stand For,” CMG
Brand Strategy Management, July 2011

6. iQ Audience
6
The 2013 focus is a
combination of 18-34 year-
old Millennials and Early
Adopters -- Mobile Achievers,
Trendy Mobiles, and
Selectives.
This youthful Millennial target is
less familiar with Intel heritage and
brand, but increasingly interested in
the technology we make and the
stories we tell.
MOBILITY
Medium to very high degree to
which mobile devices are used
around and outside the home
STYLE
Very high degree of
importance on stylish devices
ENGAGEMENT
High to very high degree of
adoption and overall affinity
for technology
EXPECTATIONS
• Instant and constant access to
information and answers
• Brands that complement their
personal, individual brand
• Transparency -- don’t hide anything
ATTRIBUTES & DEVELOPMENT
WILLINGNESS TO SPEND
High to very high degree of
investment in the newest
technology and devices
USAGE
The most frequent technology
tasks and behaviors:
• Productivity
• Entertainment
• Communication
EDITORIAL VISION

7. EDITORIAL VISION
Editorial Criteria
Editorial Filters

8. 8
EDITORIAL CRITERIA

9. EDITORIAL FILTERS
9
For an example of how to use this chart, watch this.

10. EDITORIAL VOICE
Tone
Guidance
Style

11. TONE
iQ is always passionate,
provocative, and friendly,
conversing with rather than
preaching at the audience.
True to Intel brand personality,
our tone is optimistic, witty,
approachable, and inspiring, our
manner is intelligent,
empowering, and confident. iQ
speaks with the audience in
mind, offering human stories
that entertain and enlighten.
This ideal should come through
naturally in our language
without being stated explicitly.
WORD CLOUD
Editorial voice is how iQ comes through in words, written
and spoken. These words are tailored to our audience
while also reflecting our brand.
11
EDITORIAL VOICE

12. GUIDANCE
In conveying Intel’s brand
personality, iQ’s voice should
always be accessible, never
stilted or loaded with jargon.
We should reflect the humanity,
warmth, and optimism that are
essential ingredients of who we
are. Whenever possible, we use
human stories to break
down barriers.
WRITE HUMAN STORIES about technology enriching life,
not robotic manuals or summaries of current events.
BE APPROACHABLE, ENTERTAINING, and CONVERSATIONAL,
not academic and preachy.
INSPIRE THE AUDIENCE to take positive action,
not by belittling their points of view.
BE PERSONABLE and SENSITIVE,
not callous or technical.
DO’S AND DONT’S
12
EDITORIAL VOICE

13. WRITING STYLE
1.
USE SHORT SENTENCES: Whether writing a short blog post or a
feature-length article, always be mindful of what words are
necessary and what words are dispensable.
2.
USE SHORT FIRST PARAGRAPHS: What goes for words applies
to paragraphs, too. This idea becomes even truer for online text.
3.
USE VIGOROUS ENGLISH: Our audience is an intelligent,
discriminating group, and we must always speak with them in mind.
They want to hear and be given an active, substantive voice of
passion. We can be clever without being convoluted, conversational
without dumbing down.
4.
BE POSITIVE, NOT NEGATIVE: Even at our most critical, we
should always strive to find the positive, productive, inspirational,
and constructive approach to sharing our message.
“FOR SALE: BABY SHOES,
NEVER WORN.”
ERNEST HEMINGWAY’S 6-WORD STORY
iQ’s content should always be
concise, clever, and witty. Short
sentences, short first paragraphs,
vigorous English, and positive,
human, conversational language
are the must-have ingredients in
every piece in iQ.
RULES FOR WRITING
13
EDITORIAL VOICE

14. WRITING STYLE
COMMAS (,) Use commas before conjunctions in a simple series: “This kind of comma is known as
the Oxford comma, the Harvard comma, and the serial comma.”
CONJUNCTIONS (and, but, if, or), CONTRACTIONS (don’t, won’t, can’t, it’s, etc.), EXCLAMATION
POINTS (!) In keeping with the conversational tone, we can begin sentences with conjunctions and
use contractions and exclamation points. But do this sparingly.
FIRST PERSON iQ is generally written from a first-person perspective and point of view.
iQ We refer to ourselves with a lowercase i and uppercase Q and no periods. This rule applies even
when iQ is the first word in a sentence. When referring to “intelligence quotient,” we will use IQ (all
uppercase, no periods).
PASSIVE VOICE Use the passive voice sparingly. More often than not, we can rearrange the subject-
verb-object to make the voice active.
QUOTATION MARKS (“)
-Should only be used to indicate a quotation, and certain titles; should not be used for emphasis.
-Put all periods and commas inside quotation marks.
-Put all colons and semicolons outside quotation marks.
-Put question marks and exclamation points inside quotation marks only when they are part of the
actual material being quoted. Otherwise, they stay outside.
TENSE Logic will always prevail, but default to past tense (especially when quoting someone).
TITLES Use quotation marks, not italics. Magazines, newspapers, websites, apps, and games do not
use any special visual markers, such as italics or quotation marks.
WORD COUNTS iQ articles generally range from 300 to 500 words. Shorter pieces, blog posts, and
video introductions range from 100 to 250 words.
iQ uses an adapted version
of the Reuters Style Guide
with additional direction
from the Yahoo! Style
Guide. These guidelines
can be found through the
following links:
Reuters Style Guide
http://handbook.reuters.com
Yahoo! Style Guide
http://styleguide.yahoo.com/
THE NITTY-GRITTY
EDITORIAL VOICE
14

15. VISUAL IDENTITY
Intel Assets
iQ Assets
Images: Visual Style
Video: Visual Guidance

16. INTEL ASSETS
Die’namic embodies Intel’s
brand promise and provides
a consistent brand identity.
Intel’s Die’namic style was
designed to prove the beauty in
precision technology and
demonstrate how Intel’s
engineering creates a more
connected, intelligent, future-
facing world -- a lifestyle
enhanced through technology.
For more on the Die’namic style, see “Die’namic
Quick Start Guide,” Intel Brand Identity, Phase 1,
Q1, 2011.
Used together, the promise and visual style create consistent,
ownable communications for the Intel brand worldwide.
LOGO INTEL BLUE TYPEFACE
INTEL BONG BRAND
VOICE
BADGES SIG IDS
COLOR
DIE
SHAPES
IMAGERY
NEO SANS
INTEL
PASSIONATE
PROVOCATIVE
EXPERIMENTAL
QUIRKY
WITTY
16
VISUAL IDENTITY

17. iQ ASSETS
iQ, Intel’s publishing platform,
reflects the brand identity in
both design and purpose.
Intel’s iQ was designed for sharing
authentic stories that showcase
the amazing things people do with
technology. Clever, thoughtful,
curious, and passionate, iQ tells the
stories of “a better tomorrow
through technology,” embodying
Intel’s brand positioning as the
Sponsors of Tomorrow.
GUI LOGO
17
VISUAL IDENTITY
VIDEO OPENING GRAPHIC
TYPEFACES
NEO SANS INTEL
Helvetica
LOWER-THIRD GRAPHICVIDEO TITLE GRAPHIC

18. iQ IMAGE STYLE
We want to show how
much people can do with
technology through
imagery that is precise,
bold, bright, future-facing,
and optimistic.
Imagery is stronger when it tells
a story and conveys emotions.
Imagery should be relevant and
serve a purpose: informative,
editorial, human, and accessible.
Additionally, we must always
know we own the rights to an
image before considering its use.
INFORMATIVE
Like headlines, images should provide
the reader with an informative and
accurate snapshot of the story quickly.
ACCESSIBLE
Images should be realistic and tangible, a
reflection of real life, not oversaturated,
overworked, and inaccessible.
EDITORIAL
Images should genuinely depict the
content of the story; they should not
seem like advertisements for products.
HUMAN
Emphasis should be placed on the
emotion and experience, sharing the
benefit of technology in human lives.
INCORRECT
INCORRECT
INCORRECT
INCORRECT
CORRECT
CORRECT
CORRECT
CORRECT
18
VISUAL IDENTITY

19. iQ VIDEO GUIDANCE
Like our images, videos
should bring our stories to
life in an appropriate tone,
manner, and aesthetic.
Video content should be shot
and edited in a manner that
showcases human, editorial
stories with an appropriate level
of finish that supports the
cause without overshadowing
or competing with it.
DOCU-STYLE FINISH
Appropriate for Intel brand with an
emphasis on editorial storytelling
over slick production.
HUMAN STORYTELLING
Emphasis on faces and voices with
real, approachable b-roll to support.
THE STORY IS THE STAR
A balance of subtle camera
movement and graphics to support,
not overpower, the pieces.
WE’RE THE ENABLER, NOT THE FOCUS
Resist temptations to turn these
pieces into overt brand videos. Our
presence should be felt as a trusted
resource and enabler.
SHOOTING
EDITING
CORRECT
INCORRECT
CORRECT
INCORRECT
19
VISUAL IDENTITY

20. BEATS
Music & Entertainment
Sports
Style & Fashion
Gaming
Tech Trends
Environment

21. BEATS
21
MUSIC + ENTERTAINMENT
Concerts 2.0: Bjork Jolts the Concert Experience
http://iq.intel.com/story/5444489/concerts-2-0-bjork-jolts-the-concert-experience-1
Vintage Bond Gadgets That Predicted the Future
http://iq.intel.com/story/22917428/vintage-bond-gadgets-that-predicted-the-future
DJ Tech: Turntablism Transforms With the Push of a Button
http://iq.intel.com/story/22037075/dj-tech-turntablism-transforms-with-the-push-of-a-button
Blockbuster Tech: Powering Innovation on the Big Screen
http://iq.intel.com/iq/25906188/blockbuster-tech-powering-innovation-on-the-big-screen
Talk Shows: TV Becomes a Social Media Experience
http://iq.intel.com/story/10566155/talk-shows-tv-becomes-a-social-media-experience-1
EXAMPLE STORIES

22. !
Iceland’s most famous and flighty swan is launching the
concert medium to greater heights. Björk has partnered with
the Creators Project for a February residency in New York. This
live multimedia experience is just the latest component to her
ambitious “Biophilia” project, which explores the intersections of
music, nature, and technology. For the “app album,” the artist
worked with designers to invent custom instruments (including
a beat-boxing Tesla coil) and to develop apps, games, and
visuals to accompany the music.
With the apps, tablet users can remix songs and even take
instrumental snippets and vocal lines to create entirely new
compositions and visuals -- some of which will be used during
the live shows. During the residency, Bjork will also conduct
daytime workshops with local schoolchildren, who will use the
apps and instruments to explore "the scientific concepts at the
core of Biophilia’s songs.”
Concerts 2.0: Bjork Jolts the Concert Experience
FORMAT: Article with photos + videos
(existing assets)
INTEL THEME: Vice/Creators Project
MUSIC + ENTERTAINMENT
22
EXAMPLE

23. 23
SPORTS
BEATS
Social Media a Slam Dunk for NBA
http://iq.intel.com/story/11385884/tech-sports-social-media-a-slam-dunk-for-nba-1
The Race for Innovation in Track & Field
http://iq.intel.com/story/15373168/london-2012-how-technology-is-enhancing-performance-and-
accuracy-in-track-and-field
How Technology Could End Controversial Calls in the NFL
http://iq.intel.com/story/23618921/how-technology-could-end-controversial-calls-in-the-nfl
Engineering Greater Athletes Through Hi-Tech Clothing
http://iq.intel.com/story/19539659/tech-and-sports-engineering-greater-athletes-through-hi-tech-
clothing
How Smartphones Are Changing the Baseball Experience
http://iq.intel.com/story/16163809/tech-and-sports-how-smartphones-are-changing-the-baseball-
experience
EXAMPLE STORIES

24. With record ratings and a competitive series between two of the
hottest teams in the league, the NBA is literally at the top of its
game.
But the surging popularity can’t just be attributed to having
stars like Miami’s LeBron James and Oklahoma City’s Kevin Durant
squaring off against one another.
The NBA was one of the first professional sports organizations
to truly embrace social media on all platforms and the dividends
are paying off tremendously.
During Sunday night’s Game 3 of the Finals, ESPN analyst Jeff
Van Gundy compared Oklahoma City guard Russell Westbrook to
Steve Francis, a former player who has been out of the league
for four seasons. Within seconds, Francis was the No. 7 trending
topic in the U.S. on Twitter, a prime example of just how involved
NBA fans are in the action on and off the court.
Social Media a Slam Dunk for NBA
FORMAT: Article with photos (existing
assets)
INTEL THEME: PC, UB, Multi-device
SPORTS
24
EXAMPLE

25. STYLE & FASHION
25
BEATS
Changing Rooms: Digital Dressing Rooms Fashion a Fitting Future
http://iq.intel.com/story/18406054/changing-rooms-digital-dressing-rooms-fashion-a-fitting-future
Sartorial Sounds: High Fashion Meets High Fidelity With New
Headphones
http://iq.intel.com/story/12246237/sartorial-sounds-high-fashion-meets-high-fidelity-with-new-
headphones-1
What Does Your Biometric Shirt Say to You?
http://iq.intel.com/story/7014043/dressing-smarter-what-does-your-biometric-shirt-say-to-you-1
Online Fashion Curation Transitions into Commerce
http://iq.intel.com/story/17393125/online-fashion-curation-transitions-into-commerce
Crazy Blind Dating in the Digital Age
http://iq.intel.com/iq/26570228/crazy-blind-dating-in-the-digital-age
EXAMPLE STORIES

26. STYLE & FASHION
26
Those frustratingly long lines, the endless search for the right
style and shape, the compromising curtains -- all gone with just a
sweep of the hand. The virtual dressing room has arrived.
Already in a number of shopping malls are Me-Ality Size Matching
Stations. Step into this body-scanning booth -- not unlike the one
experienced in airport security -- and have every inch of your body
measured exactly in less than 10 minutes. Meanwhile, Styku, the
Smart Fitting Room, uses Microsoft Kinect’s motion-sensing ability
to scan the user’s body. Similar to Me-Ality, Styku then analyzes
body type and provides recommendations. Furthermore, users can
virtually try on items and assess their fit and drape.
Putting these elements together is the Magic Mirror. Developed by
Intel Labs, Magic Mirror uses parametric technology to create
avatars of users. These avatars employ scans of the users to
simulate body types as well as facial features.
Changing Rooms: Digital Dressing Rooms
Fashion a Fitting Future
EXAMPLE
FORMAT: Article with photos + videos
(existing assets)
INTEL THEME: Intel Labs

27. GAMING
27
BEATS
Kill Screen’s Jamin Warren Talks the Future of Video Games
http://iq.intel.com/story/22474932/kill-screen-s-jamin-warren-talks-the-future-of-video-games
Gamification Breaks Rules in the Classroom
http://iq.intel.com/story/5026062/gamification-breaks-the-rules-of-the-classroom-1
Battling Zombies Burns Calories
http://iq.intel.com/story/7103335/race-for-your-life-1
Gaming For Tomorrow: Moving Beyond the Console
http://iq.intel.com/iq/28721701/gaming-for-tomorrow-how-gaming-culture-is-moving-beyond-
the-console
EXAMPLE STORIES

28. Gamers know better than anyone that the changing landscape
of technology directly affects the social aspect of video games.
And though they were long considered an outsider community,
gamers have begun to intellectualize the medium, treating video
games like any other art form, or at the very least a barometer of
technology's influence on entertainment and daily life.
Nearly two years ago, Jamin Warren, an entertainment and arts
reporter for the Wall Street Journal, realized there was a hole in
the market of journalism: a serious discussion of video games.
And so, he founded Kill Screen, a quarterly magazine and
website that publishes critical writing about gaming culture with
an emphasis on its intersection with art and design.
We spoke to Warren about Kill Screen, the future of video
games, and Soundplay, his recent collaboration with music
website Pitchfork and Intel.
EXAMPLE
Kill Screen’s Jamin Warren Talks the Future
of Video Games
FORMAT: Article with photos + videos
(existing assets)
INTEL THEME: Pitchfork Partnership
GAMING
28

29. BEATS
29
TECH TRENDS
Talking Plants Tweets for Water and Other #DIYHacks
http://iq.intel.com/story/9275162/talking-plants-tweets-for-water-and-other-diyhacks-1
Programming Rovers on Mars From 100 Million Miles Away
http://iq.intel.com/story/16242035/programming-rovers-on-mars-from-100-million-miles-away
Mobile Food: Promoting the Food Cart
http://iq.intel.com/story/14661684/mobile-food-an-iq-original-video-series-part-iii
MakerBots: Turn Your Ideas Into Objects
http://iq.intel.com/iq/13225747/makerbots-turn-your-ideas-into-objects
Khan Academy’s Virtual Classes Enter the Building
http://iq.intel.com/story/12058678/khan-academy-s-virtual-classes-enter-the-building-1
EXAMPLE STORIES

30. Too many of us have experienced the painful loss of a beloved
houseplant. Usually we can only blame ourselves, and our busy
lives, for neglecting our flora friends. Because of this, I had
previously adopted a strict “No Plants Allowed” policy in my
house. Without a nagging “meow” or sad whimpering by the
food bowl, I had no chance of remembering to care for my
vegetation. All of my adopted plants were doomed to a dry,
thirsty death.
But what if our plants could talk to us? Botanicalls, an alumnus
of Maker Faire, recognized that sometimes we need a gentle
reminder to attend to our plants and developed the first
tweeting plant, Pothos. Botanicalls attached a chip to Pothos
that posts to Twitter whenever the plant needs to be watered.
With Botanicalls’s kits, anyone can arrange for plants to tweet,
text, or call whenever they are thirsty.
EXAMPLE
Talking Plants Tweets for Water and
Other #DIYHacks
FORMAT: Article with photos + videos
(existing assets)
INTEL THEME: PC, UB, Multi-device, App Up
TECH TRENDS
30

31. ENVIRONMENT
BEATS
Computer-Controlled Farms Change the Game in Urban Agriculture
http://iq.intel.com/story/15663870/computer-controlled-farms-change-the-game-in-urban-
agriculture
Solar Racecars and Roadways Power Up
http://iq.intel.com/story/9969242/solar-racecars-roadways-power-up-1
How High-Speed Cameras Change Our Lens on Wildlife
http://iq.intel.com/story/7016606/freezing-time-high-speed-cameras-reframe-our-lens-on-the-
world-1
Students in Africa Shine in Schools Powered by the Sun
http://iq.intel.com/story/3860308/students-in-africa-shine-in-schools-powered-by-the-sun-1
Spiders and Venus Flytraps Inspire New Breed of Robots
http://iq.intel.com/story/9385740/spiders-and-flytraps-inspire-new-breed-of-robots-1
EXAMPLE STORIES
31

32. EXAMPLE
32
FORMAT: Article with photos (existing
assets)
INTEL THEME: PC, Intel Labs
Computer-Controlled Farms Change the Game
in Urban Agriculture
Along a desolate stretch of a Brooklyn waterfront that was once
one of the nation’s great industrial centers, a military warehouse
from around 1916 has sat unoccupied for years. By next spring,
the crown of the building will begin a second life as the world’s
largest rooftop farm -- a 100,000-square-foot, computer-
controlled greenhouse that will grow up to 1 million pounds of
produce each year.
With global food demand expected to double over the next four
decades and consumers increasingly concerned with the carbon
miles used to transport produce, innovators around the globe are
fashioning new methods for growing large amounts of food in
population-dense urban centers.
“Farming is the most common economic activity on the face of
the earth. It’s incredibly important,” said Intel Labs researcher
Richard Beckwith. “Over half of all economically active people are
involved in agriculture.”
ENVIRONMENT

33. APPENDIX
Summary
Contributor FAQs
iQ Activation

34. SUMMARY
iQ EDITORIAL IDENTITY
iQ
iQ is Intel’s publishing platform: creating, curating, and publishing content, particularly for
youthful Millennials and early adopters, about the powerful ways that technology enriches
our global culture.
AUDIENCE
Passionate about the world, our audience is curious, determined, and hungry for inspiration and
empowerment through technology.
VISION
iQ focuses on human stories that showcase the ways technology enhances human potential, builds
a better future, and creates great experiences.
VOICE
Embodying the Intel brand, iQ’s tone is passionate, provocative, witty, quirky, experimental, and
intelligent; iQ content is always friendly and conversational, never stilted or loaded with jargon.
VISUAL IDENTITY
Concise, vigorous, and positive language are key to any great iQ piece; thus, imagery should be
relevant and serve similar purposes: informative, accessible, bold, editorial, and human.
BEATS
iQ will produce sharable, interactive content with a focus on the following topics: Music &
Entertainment, Sports, Style & Fashion, Gaming, Tech Trends, Environment.
34

35. 35
WHAT CONTRIBUTORS NEED TO KNOW
FREQUENTLY ASKED QUESTIONS
What makes a story right for iQ?
The story speaks to the way that computing technology will enhance and empower people’s
day-to-day experience of the global culture around them.
Is there a set length for these stories?
No, but please try to keep it to less than 500 words, and consider how content may appear on
other channels across the global media landscape.
Who is iQ’s typical audience?
The iQ audience is youthful, curious, aware, passionate, quirky, clever, and optimistic early
adopters -- ordinary human beings who look to technology to make their lives better. Beyond
that, we hope iQ will reach across disciplines, perspectives, contexts, borders, and time zones.
What separates good content from great content?
Great content should add value to the audience -- it should be socially shareable, community
building, and applicable across a variety of formats (i.e., video, infographics, interviews, etc.).
Are there any examples of iQ-worthy headlines? What’s appropriate?
Online headlines must quickly capture readers’ attentions while conveying a clear and accurate
snapshot of stories. They should use sharp, active, positive, present-tense language and range
from 50-70 characters. Some recent iQ headlines include:
‘Concerts 2.0: Bjork Jolts the Concert Experience’
‘Social Media a Slam Dunk for NBA’
‘Computer-Controlled Farms Change the Game in Urban Agriculture’
What if I have content from the past? Can I use it for iQ?
If it meets the above criteria, sure. For more details on making existing content appropriate for iQ,
please contact Luke Kintigh at luke.b.kintigh@intel.com.
iQ EDITORIAL IDENTITY
What is iQ?
iQ is Intel’s publishing platform:
creating, curating, and publishing
content, particularly for youthful
Millennials and early adopters
about the powerful ways that
technology enriches human lives
and the world they live in.
Contact with Questions
Bryan Rhoads, Editor-in-Chief
bryan.g.rhoads@intel.com
Luke Kintigh, Managing Editor
luke.b.kintigh@intel.com

36. 36
HOW iQ CONTENT TRAVELS ACROSS MEDIA
iQ ACTIVATION

37. 37
TEMPLATE SAMPLE
Mobile Food: An iQ Original Video Series
Today’s food carts seem more like
laboratories than itinerant eateries. If
you’re looking for a prime space to test
new media and mobile payment platforms,
look no further than the food cart.
Gone are the days of getting greasy
receipts with your greasy meats from the
back of a van. Instead, we find kitchens in
Airstream trailers and retrofitted delivery
trucks serving up goat-cheese mousse
waffles and BBQ brisket tacos -- all while
tracking their transactions with the latest
devices and pushing promotions online.
iQ ACTIVATION WORKSHEET

38. thank you
please join us at iq.intel.com