Introduction to Social Marketing and Social Persuasion
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Part of a 101 level presentation that we use to introduce clients to the Social Web. There are a few holes in this presentation (values/process/tools), because we can't give away all of the goods for free....maybe we should call it the Freemium version. [updated to V3]
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Introduction to Social Marketing and Social Persuasion
- 1. Social Persuasion Introduction to Social Marketing September 1, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
- 2. baselin e values proces s demo Baseline tools credits The Shift In Cultural Behavior
- 3. #tigs e baselin values s demo credits proces tools
- 4. e baselin values s demo credits proces tools
- 5. e baselin values s demo credits proces tools
- 6. Who+How baselin e values proces s demo tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
- 7. Who+How baselin e values proces s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
- 8. Who+How baselin e values proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
- 9. Who+How baselin e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
- 10. Who+How baselin Collectors e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
- 11. Who+How Critics baselin Collectors e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
- 12. Who+How Creators Critics baselin Collectors e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
- 13. baselin e values proces s demo tools US Online Adults Social Participation credits Social Technographics Profile® Forrester Research
- 14. Facebook #s 250M+Active Global Users baselin e values proces s demo tools credits Facebook Internal Statistics 2009
- 15. Facebook #s 120M+Daily Users baselin e values proces s demo tools credits Facebook Internal Statistics 2009
- 16. Facebook #s 2/3+ Users Are Outside of College baselin e values proces s demo tools credits Facebook Internal Statistics 2009
- 17. Facebook #s 35+ Fastest Growing Demographic baselin e values proces s demo tools credits Facebook Internal Statistics 2009
- 18. Facebook #s 22% Internet Traffic Into Facebook 12/08 baselin e values proces s demo tools credits Facebook Internal Statistics 2009
- 19. Sample Facebook TouchGraph e baselin values s demo credits proces tools
- 20. Facebook - Default Wall View e baselin values s demo credits proces tools
- 21. Facebook Commercial Fan Page e baselin values s demo credits proces tools
- 22. Facebook Commercial Fan Page e baselin values s demo credits proces tools
- 23. Facebook Internal Messaging e baselin values s demo credits proces tools
- 24. Facebook Group Page e baselin values s demo credits proces tools
- 25. Twitter #s 1,382% Growth From 3/08 - 3/09 baselin e values proces s demo tools credits Nielsen Online March 2009
- 26. Twitter #s 27M+ U.S. Users baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
- 27. Twitter #s 55% Female Users baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
- 28. Twitter #s 27% Users Are Active baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
- 29. Twitter Profile View e baselin values s demo credits proces tools
- 30. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
- 31. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
- 32. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
- 33. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
- 34. Twitter As A Promotions Channel e baselin values s demo credits proces tools
- 35. Twitter As A Promotions Channel e baselin values s demo credits proces tools
- 36. Twitter As A Promotions Channel e baselin values s demo credits proces tools
- 37. Twitter As A Promotions Channel e baselin values s demo credits proces tools
- 38. Twitter As A Promotions Channel e baselin values s demo credits proces tools
- 39. Twitter As A Promotions Channel e baselin values s demo credits proces tools
- 40. Twitter As A Promotions Channel e baselin values s demo credits proces tools
- 41. Values Social Engagement Essentials values e s credits baselin proces demo tools
- 42. Be Honest values e s credits baselin proces demo tools
- 43. Be Relevant values e s credits baselin proces demo tools
- 44. Be Amazing values e s credits baselin proces demo tools
- 45. Be Generous values e s credits baselin proces demo tools
- 46. baselin e values proces s demo Engagement tools credits Process For Moving From Theory To Action
- 47. Social Engagement Process Discovery s proces e values credits baselin demo tools
- 48. Social Engagement Process Strategy s proces e values credits baselin demo tools
- 49. Creative Development baselin e values proces s demo tools credits Social Engagement Process
- 50. Community Engagement / Management baselin e values proces s demo tools credits Social Engagement Process
- 51. baselin e values proces s demo Case Study tools credits Susan G. Komen For The Cure: Arkansas
- 52. Outreach and Communications demo e s baselin values proces tools credits
- 53. Leadership and Support demo e s baselin values proces tools credits
- 54. Personal Interaction demo e s baselin values proces tools credits
- 55. baselin e values proces s demo tools credits Event Updates and Community Management
- 56. Case Study Oxford American Magazine
- 57. Social Content Development demo e s baselin values proces tools credits
- 58. baselin e values proces s demo tools credits Community Management and Culture Leadership
- 59. baselin e values proces s demo tools credits Community Management And Content Sharing
- 60. baselin e values proces s demo tools credits Community Management and Content Development
- 61. Tools Social Applications tools e s baselin values proces demo credits
- 62. RSS Reader (Google Reader) Tools tools e s baselin values proces demo credits
- 63. Twitter Extensions (CoTweet) Tools tools e s baselin values proces demo credits
- 64. baselin e values proces s demo tools Tools credits Twitter Extensions (Pea Shoot App)
- 65. Twitter Extensions (TweetDeck) Tools tools e s baselin values proces demo credits
- 66. baselin e values proces s demo tools Tools credits Social Media Monitoring (Radian6)
- 67. baselin e values proces s demo tools Tools credits Social Media Monitoring (Radian6)
- 68. Social Persuasion Introduction to Social Marketing September 1, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
- 69. @jowyang @jasonfalls @armano @paulisakson @faris @awolk @jonathanbriggs @mashable @iA @gapingvoid baselin @rohitbhargava e @bogusky values @tdefren @convagency proces @briansolis s demo @charleneli Influencers tools People Who‘ve Earned The Right To Be Heard credits
- 70. Influencers Books/Audiobooks credits e s baselin values proces demo tools
- 71. Influencers Books/Audiobooks credits e s baselin values proces demo tools
- 72. Influencers Books/Audiobooks credits e s baselin values proces demo tools
- 73. baselin e values proces s demo Influencers tools Presentations via SlideShare.net credits
- 74. baselin e values proces s demo Influencers tools Presentations via SlideShare.net credits
- 75. Dark wood background Busy crosswalk scene 1 Taxis in New York http://www.flickr.com/photos/ http://www.istockphoto.com/ http://www.istockphoto.com/ matthamm/2690293634/ stock-photo-334427-busy- stock-photo-7428668-taxis-in- crosswalk-scene-1.php new-york.php baselin e values proces s Crowd of Blurred People on Stairs Crowd at a rock concert Crowd at busy downtown street and Escalator http://www.istockphoto.com/ intersection demo http://www.istockphoto.com/ stock-photo-2030722-crowd-at-a- http://www.istockphoto.com/ stock-photo-10191564-crowd-of- rock-concert.php stock-photo-40017-crowd-at- blurred-people-on-stairs-and- busy-downtown-street- escalator.php intersection.php tools Photo Credits credits