The document discusses hiring solutions for nonprofits using LinkedIn tools. It describes features of Career Pages, LinkedIn Recruiter, InMail best practices, Jobs Network, Talent Direct, usage metrics, and provides an example case study of a company that used Recruiter to find specialized candidates more efficiently. The tools can help nonprofits understand audiences, position as employers of choice, measure results, and engage top talent.

1. Hiring Solutions for
Nonprofits
Presenter: Bryan Breckenridge, LinkedIn Nonprofit Solutions
Tuesday, September 06, 2011
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2. Recruiting Solutions

3. SOME OF OUR NONPROFIT CLIENTS
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4. Let’s Surface Your Biggest Recruiting Challenges
Maximizing the LinkedIn Network
Understand Position
your company as an
your target audience
“employer of choice”
Measure Engage
Results top talent
Recruiting Solutions

5. Let’s Surface Your Biggest Recruiting Challenges
Maximizing the LinkedIn Network
Understand Position
your company as an
your target audience
“employer of choice”
 Recruitment  Career Pages
Insights  Work With Us Ads
 Recruitment Ads
Measure Engage
Results top talent
 Usage reports & metrics  Recruiter  Jobs For You
 Campaign analysis  Jobs Network  Talent Direct
Go to case study…
Recruiting Solutions

6. LinkedIn Solutions Overview for Nonprofits
1. Career Pages
2. LinkedIn Recruiter
3. InMail Best Practices
4. Jobs Network
5. Talent Direct
6. Usage & Metrics
7. Case Study
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7. Examples of Career Pages
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8. Your message dynamically
adapts to the viewer (Gold only)
Your featured recruiters
Job postings targeted to
viewer for relevance
Company culture video
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9. Employee spotlights
(viewer targeted for Gold)
Employee benefits
Links to additional company
content
Up to 3 customizable
modules
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10. LinkedIn Recruiter
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11. LinkedIn Recruiter: Collaboration
Make your teams ultra efficient
 Personal and shared Projects
 Full names for profiles in your teammate’s
network saved to shared projects
 Profile and Team Activity
 Export to Spreadsheet or PDF
Recruiting Solutions engage

12. What recruiter users are saying...
 …It saves me hours a week ... We have hired 2 Technical Leads, 1 Sr. Project Manager and 3 Web Developers as a
direct result of LinkedIn Recruiter... It has changed how I approach the passive job seeker
- Ken Smith, Recruiting & HR - North America at Ioko
 The efficiencies of LinkedIn Recruiter have far exceeded my expectations and I see many more wins on the horizon
using this tool. Keep up the good work and continue listening to your customers!
- David Gabler, Sourcing/Recruiter Consultant for Retail Store Management at Lowe's Home Improvement
 LinkedIn Recruiter tool has allowed us to hire direct on all our positions in 2010.
- Maria E Perez, GPHR, SPHR-CA, Human Resource Manager at Bekaert Specialty Films, LLC
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13. LinkedIn Recruiter - InMail
The best way to contact & attract top talent
 InMail®
– 50 per seat per month
– 90 day rollover
– 7-day response
guarantee
 Free Messaging
– 1st Degree
– Group Members
– OpenLink Members
 Sharable templates
 Bulk campaign (50)
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14. Best Practice - InMail
 Include Company Name in Subject
 Try to keep subject line 35 characters or less
 Body of Message should be 3-4 sentences maximum
 Use conversation starter or networking approach
(reference mutual contacts)
 Offer next steps
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15. Poor Response Rate InMail
Hi (insert name),
We are hiring for ABC position. Please see the job description below.
Experience with Social Media Recruiting and LI Recruiter highly desired
5+ years experience in corporate recruiting
Experience with developing and delivering onsite training and webinars
Strong interpersonal and communication skills as well as attention to detail
Working knowledge of two or more of the following business areas:
o Call Center/Customer Service
o Business Analytics
o Social Network Recruiting
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16. Higher Response Rate InMail
Hi (contact name),
I came across your profile, and thought your background lined up nicely with
an exciting opportunity we have at LinkedIn. LinkedIn is one of the fastest
growing pre-IPO internet companies in the world, and I am looking to network
with professionals that are interested in building a world class (insert team
name).
Please let me know if you’d like to discuss the role in more detail and we can
correspond via LinkedIn or over the phone if you prefer. My contact details
are enclosed.
(insert closing)
Back to Recruiter
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17. LinkedIn Jobs Network:
Let your jobs do your job
 Members distribute your Jobs
 We reveal the best matches
 Flexibility of Job Slots
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18. We direct your jobs to the most qualified
candidates
Millions of passive candidates
view jobs on LinkedIn
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19. LinkedIn Talent Direct
Quickly build a strong candidate pipeline
 Reach many passive candidates
with precision
 Direct contact, direct reaction
 We manage your campaign
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20. Talent Direct Campaign
Your branded banner ad
Get their attention with is prominently featured
customized & relevant messages
Calls to action include graphical button,
text link, or in-line form capture
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21. Examples of Talent Direct Campaign
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22. Usage Reports & Metrics
Measure the effectiveness of your efforts Key highlights
• Collect hard data on how
your recruitment branding
campaigns affect your
audience’s perception of
your company.
• Test campaign
effectiveness and measure
ROI to ensure you’re
getting the most out of your
sourcing and branding
investment.
Recruiting Solutions measure results

23. Case Study:
Challenge: Pinpoint hard-to-find
professional & technical candidates
for highly specialized roles
Solution: LinkedIn Recruiter as a
replacement for “boards”
 Finding higher-quality candidates faster
 Saving time and money
“No more post-and-pray. We find better depth and breadth of
candidates, plus we’re saving tens of thousands of dollars.”
–Director of Talent Acquisition
Recruiting Solutions