Social trends in 2015 will see digital platforms increasingly integrated into household lifestyles, giving brands easier access to consumers. Mobile computing continues to reshape how consumers engage with brands. More data tools provide lucrative consumer insights for brands, but privacy concerns remain. Younger demographics are fleeing Facebook for other social networks as it matures into more of an internet utility.

2. SOCIAL TRENDS FOR 2015
As digital platforms
integrate with the
household lifestyle,
brands will be within
an easier reach
Mobile computing is
here to stay and
resetting the
landscape on how
consumers interact
with brands
More tools are
available that make
big data a lucrative
and efficient source of
consumers insights
TRAPEZE.COM
As Facebook matures,
younger
demographics are
choosing other social
networks to interact
with.

3. SOCIAL TRENDS FOR 2015
As digital platforms
integrate with the
household lifestyle,
brands will be within
an easier reach
TRAPEZE.COM

4. Consumers are not only connected to their social
networks when in front of a computer of mobile device
Consumers want to connect all the aspects of
their lifestyle. Many companies are changing the
landscape by selling devices that broaden the
context where consumers can be connected to
their brand.
TRAPEZE.COM

5. Appliance Manufacturers will start integrating
social since the majority of time spent online is at
home
This is where users are most likely to have a multi
device experience since their selection of devices
to use is higher than out of home.
In 2014, other companies will follow Nest and
Lockitron’s lead. They'll shed proprietary
networks and control centers, and along with an
explosion of in-home sensors, will help propel the
smart home conversion trend in 2014.
TRAPEZE.COM

6. SOCIAL TRENDS FOR 2015
Mobile computing is
here to stay and
resetting the
landscape on how
consumers interact
with brands
TRAPEZE.COM

7. Mobile devices have won the device war
"There are more tablets and phones being sold
than personal computers. People are moving to
this new architecture very fast." For that reason,
Google CEO Eric Schmidt believes we will see a
"new generation of applications" emerge to fill
changing needs for entertainment, social
networking and more
TRAPEZE.COM

8. Mobile payments go mainstream
In 2013, virtually every major Canadian bank and
wireless carrier launched at least one mobile
payment initiative.
Once the wallet is completely mobile, the social
experience will expand with additional
opportunities to share the purchase experience.
This may be in the form to review, posts, likes,
recommendations, etc.
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9. 80% of all smartphone users check their phone within
15 minutes of waking up.
The smartphone is the main hub for all
connectedness. It facilitates a users email,
messaging, browser, security, weather, texting,
etc. It is with you all of the time.
TRAPEZE.COM

10. SOCIAL TRENDS FOR 2015
More tools are
available that make
big data a lucrative
and efficient source of
consumers insights
TRAPEZE.COM

11. Big data hits paydirt
The explosion in the popularity of wearable
devices like smart watches and smart glasses will
contribute to an accelerating boom in data
collection and analysis that already has
advertisers chomping at the bit and consumers
fretting over increasingly tenuous privacy. Social
media platforms will convert all those status
updates, selfies, check-ins and breakfast photos
into focused, customized insights that can
subsequently be bought and sold in an ever more
efficient data-driven marketplace.
TRAPEZE.COM

12. consumers seek to own and make the most of
their lifestyle data
Consumers seek to turn brands that use this data
to proactively offer customers help and advice
on how to improve their behavior and/ or save
money
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13. Brands must move from ‘having nothing to hide’, to
pro-actively showing and proving they have nothing to
hide. There is an aura of mistrust among consumers
and big data.
No, not all consumers will be this demanding, but
as total transparency becomes a hygiene factor,
even those that aren’t will expect brands to prove
their ethical and environmental credentials to
those that do care.
Some stats:
The percentage of global consumers who trust
business to do what is right fell from 56% in 2011
to 53% in 2012 (Source: Edelman, January 2012).
TRAPEZE.COM

14. SOCIAL TRENDS FOR 2015
As Facebook matures,
younger
demographics are
choosing other social
networks to interact
with.
TRAPEZE.COM

15. Teens are fleeing Facebook as it becomes a
internet utility rather than just a social media
platform
Fleeting teen engagement has always been a
concern for Facebook as other social networks
including Snapchat, Twitter and Facebook-owned
Instagram become more popular. CEO Mark
Zuckerberg has said in the past that Facebook is
trying to become a utility, and is past the “cool”
stage at this point in the company’s life span.
TRAPEZE.COM

16. 50% of Web Sales to Occur Via Social Media by 2015
Facebook sends more than 25 percent of referral
traffic to businesses. And many shoppers choose
to buy via Facebook brand pages instead of
through the brand’s traditional website. Right
now about 20 percent of online shoppers seem to
have this preference. These numbers are
promising by themselves, but there’s even better
news. They are expected to increase over the next
few years.
TRAPEZE.COM

17. Disposable social media becomes anything but
disposable
As Facebook grapples with a falloff in demand
from the all-important teenaged demographic, socalled disposable-messaging services have
emerged as a major new force in social media.
Keep an eye on alternatives
like LoKast and Blink as they compete with the
established platforms – includingFacebook’s
Poke – for the next generation of social media
users.
TRAPEZE.COM

18. SOCIAL TRENDS FOR 2015
As digital platforms
integrate with the
household lifestyle,
brands will be within
an easier reach
Mobile computing is
here to stay and
resetting the
landscape on how
consumers interact
with brands
More tools are
available that make
big data a lucrative
and efficient source of
consumers insights
TRAPEZE.COM
As Facebook matures,
younger
demographics are
choosing other social
networks to interact
with.

19. Ideas. Strategies. Impact. Handcrafted
since 1999
kbruynson@trapeze.com
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South Tower, Suite 900
Toronto Ontario M4W 3R8
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