Slides in Bruce Harrison presentation on corporate communications and corporategreening

1. Corporate Greening 2.0 E. Bruce Harrison EnviroComm International

2. “ I’m in PR.” What do you do ?

4. Who are the stakeholders? What do they need to know? Therefore, what do I do?

5. “ I’m in PR.” What do you do ?

6. I help to create stakeholders in the success of my organization

7. Company success depends on stakeholder permission

8. A definition of PR The management process of creating stakeholders in the success of the organization .

10. I am Bruce Harrison My topic today is… Creating and communicating corporate climate change and sustainability strategies

12. As the chief communicator, what value can you bring?

13. "If you don't have a seat at the table, you'll wind up on the menu.“ - Jim Rogers, CEO, Duke Energy

14. “ What you want to do is anticipate trends…and position the company optimally within that context… Understand the trend and say how can I turn a challenge into an opportunity?” Peter Darbee PG&E, 2007

15. SAMPEG

21. 1971

22. 1973

23. 1971

25. 1987

26. 1992

27. Implications of Corporate Greening 1.0 1960s – 1990s

30. Corporate Greening 2.0

32. Crystallizing event

33. Who needs Washington’s leadership? 2006

34. ‘ Congress is now taking climate change fairly seriously’ 2007

35. CO2 can be considered a pollutant 2007

36. Gas pump crisis

37. Katrina Gore Governors Congress Supreme Court Fuel prices ‘ GREEN’ BECOMES THE COMEBACK KID

38. Revival of green activism

39. “… It is time for civil disobedience to prevent the construction of new coal plants that do not have carbon capture and sequestration.”

40. March 2, 2009

42. BUSINESS INVESTOR ACTIVISM

44. Arrival of the Green team

45. Energy and Climate Change

48. STICKS

51. Corporate communication moves toward corporate sustainability

53. US CLIMATE ACTION PARTNERSHIP "We are committed to a pathway that will slow, stop and reverse the growth of U.S. emissions."

54. Business for Innovative Climate & Energy Policy (BICEP) is lobbying Congress for tough standards on emissions, renewable energy and energy efficiency. “… How the lack of certainty about emissions regulation is affecting Nike's operations …” How BICEP differs from other business coalitions advocating cap and trade. Sarah Severn, Nike director of corporate sustainability March 13, 2009

55. “ What you want to do is anticipate trends…and position the company optimally within that context… Understand the trend and say how can I turn a challenge into an opportunity ?” Peter Darbee PG&E, 2007

56. ‘ I NEVER PREDICT. I JUST LOOK OUT THE WINDOW AND SEE WHAT’S VISIBLE-- BUT NOT YET SEEN’

57. As corporate communicator, what value do you bring?

58. Information Confidence Trust Permission

68. Truth Proof Accountability Transparency Collaboration

70. January 23, 2009

72. U.S. Debt Compared With Gross Domestic Product, 1925-2008

74. CEO confidence

75. “ While tackling the economic crisis , Obama is asking Congress to: cut subsidies for big farms; combat global warming with a pollution tax on industries; raise taxes on the wealthy; make big changes to health care, including lower reimbursements for Medicare and Medicaid treatments and prescription drugs.”

76. “ We need to have a reflationary package, which lays the foundation for future growth. And if we look into the future, it’s actually quite exciting. Because what we see is the biggest technological opportunity that we’ve had for a very long time: as big as the railways, as big as electricity, as big as the motorcar, and, most recently, information technology. It’s the opportunity to go for low-carbon growth. “ Nicholas Stern, March 2009

77. How does Obama create stakeholders? How do the Obama stakeholders create their stakeholders? What’s the COMMUNICATIONS role?

78. Why is the medical lobby enthusiastically working to support the President’s health care proposals?

79. "Obama's opening gambit to dramatically expand the health care system has attracted surprising notes of support from insurers, hospitals and other players in the powerful medical lobby… The lure for the industry is the prospect of tens of millions of new customers : If Obama succeeds in fulfilling his pledge to cover many more Americans, those newly insured people will get checkups, purchase medicine, undergo physical therapy and get surgeries they cannot afford today.“ – Dan Eggen, Ceci Connolly, Washington Post, March 2009

82. What do PR people do? stakeholder stalker

84. Jittery public, Twittery pundits… Will anyone give CONFIDENCE a chance?

89. Most Trusted Companies

90. Most Trusted Companies

97. “ Many of our nation's leading environmental groups are making sure human economic well-being is integrated into their work. Some of the largest companies (and smallest) in the United States are boldly pushing for climate change legislation because they see that their economic well-being could be fatally compromised by a ‘hot, flat, and crowded’ planet.”

98. What are the two basic emotions that drive your company’s stakeholders?

99. Fear Greed

100. LUD

101. Fear Love

102. Lower the fears Build the love Create confidence Therefore: Earn PERMISSION

107. Carbon capture

110. ‘ CLIMATE CHANGE’ ‘ GREEN ENERGY’ ‘ CARBON POLLUTION’

115. Create stakeholders in your success

118. Crystallizing event