1. The International Trade Process
Class One

2. 2012 Top Exporting States
2
Source: TradeStats Express™ International Trade Administration, USDOC and Foreign Trade Division, U.S Census Bureau, USDOC

3. Source: TradeStats Express™ International Trade Administration, USDOC and Foreign Trade Division, U.S Census Bureau, USDOC
California Top Export Markets

4. California’s Leading Export Industries
Source: TradeStats Express™ International Trade Administration, USDOC and Foreign Trade Division, U.S Census Bureau, USDOC

5. U.S. Merchandise Trade Balance
5
Source: TradeStats Express™ International Trade Administration, USDOC and Foreign Trade Division, U.S Census Bureau, USDOC

6. U.S. Merchandise Trade Balance
6
Source: TradeStats Express™ International Trade Administration, USDOC and Foreign Trade Division, U.S Census Bureau, USDOC

7. Benefits of Exporting
• Increase profits
• Diversify risk
• Source at a lower cost
• Higher wages
• Adjust for seasonal availability
• Extend product lifecycle

8. California Export Opportunity
• 95.54% of the world’s consumers live outside the U.S.
• 70% of world’s purchasing power is outside the U.S.
Many Companies Make Exportable Products
• Less than 1% of America’s 30 million companies export
• 58% of companies export to only one country
• 98% of U.S. exporters are SMEs (but represent less than one‐
third of the known export value of U.S. goods’ exports); 96%
of California exporters are SMEs (Total 59,543 in 2010)
Many Companies Have New‐to‐Market Export Potential

9. California Depends on Trade &
Investment for Jobs
• 5.1% of California's total private‐sector employment
is supported by manufacturing exports
• 22.4% of manufacturing workers in California depend
on exports for their jobs
• SMEs generated over two‐fifths (46%) of California's
total exports
• Foreign investment in California supported 4.7%
private‐industry employment (567,000 jobs in 2010)

10. Common Small Business Export
Misconceptions
• I’m too small
• It’s too complicated
• It’s too risky
• It’s too expensive
• I cannot compete

11. Export Assistance Resources
• U.S. Commercial Service
• State Trade Offices
• U.S. Customs and Border Protection
• American Chambers of Commerce (AmCham)
• Foreign Trade Advisors/Trade Commissioners
• Bi‐national Chambers of Commerce
• Not‐for‐profit trade organizations
• World Trade Centers

12. USG Organizational Chart

13. Export Development Stages
Build Export Capacity
Global Bus. Management
Develop Export Markets
Global Marketing
Make Sales & Get Paid
Trade Finance
Deliver the Goods
Supply Chain Management