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Final Presentation Brittney P. Marshall Papa John’s  “ Raving Fans ”  Campaign
Current Challenges 1. Absence of ongoing B2C interaction and promotional offers on Facebook  2. Absence of Papa Johns blog
Introduce Papa Johns  “Raving Fans”  Campaign ,[object Object],[object Object],[object Object],To create superior brand loyalty and “Raving fans”
[object Object],[object Object],[object Object],[object Object],[object Object],“ Raving Fans”  Campaign Ingredients
“ Raving Fans”  Social Media Ingredients ,[object Object]
[object Object],[object Object],[object Object],“ Raving Fans”  Social Media Ingredients
“ Raving Fans”  Social Media Ingredients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],“ Raving Fans”  Social Media Ingredients Keywords: Football, SuperBowl, SuperBowl party,SuperBowl sunday pizza, Papa Johns, SuperBowl Specials, NFL, score, touchdown,delivery, specials, menus, sweepstakes
Papa Johns  “Raving Fans”  Time frame ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics of Success:  Fans Are Raving ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Papa johns raving fans campaign

Notas do Editor

  1. To create superior brand loyalty, i.e. " raving fans " through (a) authentic, superior-quality products (b ) legendary customer service and exceptional community service