Social Media Bootcamp for Exporters

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Kula Partners

Design Tecnologia Negócios

FRAMING THE DAY

photo by flickr user Kassel

SOCIAL MEDIA AND INTERNET MARKETING

1. Social Media 101
2. Owned Media
3. Break
4. Mobile
5. Social Media Monitoring
6. Sparking Conversations
7. Q+A/Live Site Review

WHAT CAN YOU USE SOCIAL MEDIA FOR?

• Promotion of thought leadership
• Lead generation
• Marketing and promotion
• Public relations
• Corporate communications
• Crisis management
• Customer support
• Buzz generation
• Community management

IT’S BIGGER THAN
YOU THINK

photo by flickr user Yndra

800
Million users on Facebook
That’s nearly 1/7th of the world

https://www.facebook.com/press/info.php?statistics

350
million people use Facebook
on a mobile device

https://www.facebook.com/press/info.php?statistics

30,000,000
mobile phones in Canada
by 2014

Nielsen Online, 2009

230
Million Tweets sent per day

http://www.huffingtonpost.com/2011/09/08/twitter-stats_n_954121.html

RSS

photo by flickr user Friendbrook Meadows

TWITTER

photo by flickr user Friendbrook Meadows

FACEBOOK

photo by flickr user avz photography

PHOTO SHARING

photo by flickr user Kassel

OWNED MEDIA MATTERS

photo by flickr user Kassel

BUILD A HOME

photo by flickr user Joseph Kubik

76%
of the population of planet earth
owns a mobile phone.
That’s nearly 5.2 billion people.

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers

Thank you.

@brightwhite | jeff@kulapartners.com | http://slideshare.com/brightwhite

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Social Media Bootcamp for Exporters

1. Social Media Bootcamp ONLINE TACTICS TO STRETCH YOUR MARKETING BUDGET AND REACH @brightwhite | jeff@kulapartners.com cc 2011 | Creative Commons Attribution Sharealike

2. FRAMING THE DAY photo by flickr user Kassel

3. SOCIAL MEDIA AND INTERNET MARKETING 1. Social Media 101 2. Owned Media 3. Break 4. Mobile 5. Social Media Monitoring 6. Sparking Conversations 7. Q+A/Live Site Review

4. WHAT CAN YOU USE SOCIAL MEDIA FOR? • Promotion of thought leadership • Lead generation • Marketing and promotion • Public relations • Corporate communications • Crisis management • Customer support • Buzz generation • Community management

5. IT’S BIGGER THAN YOU THINK photo by flickr user Yndra

6. 800 Million users on Facebook That’s nearly 1/7th of the world https://www.facebook.com/press/info.php?statistics

7. 350 million people use Facebook on a mobile device https://www.facebook.com/press/info.php?statistics

8. 30,000,000 mobile phones in Canada by 2014 Nielsen Online, 2009

9. 230 Million Tweets sent per day http://www.huffingtonpost.com/2011/09/08/twitter-stats_n_954121.html

10. RSS photo by flickr user Friendbrook Meadows

11. REALLY SIMPLE SYNDICATION

12. EVERY BLOG HAS ONE

13. EVERY YOUTUBE VIDEO

14. EVERY PODCAST

15. EVEN FACEBOOK, ALTHOUGH THAT’S CHANGING

16. TWITTER photo by flickr user Friendbrook Meadows

17. TWITTER

18. TWITTER

19. TWITTER

20. TWITTER

21. TWITTER

22. TWITTER

23. FACEBOOK photo by flickr user avz photography

24. FACEBOOK

25. FACEBOOK

26. FACEBOOK

27. FACEBOOK

28. LINKED IN photo by flickr user Kassel

29. LINKED IN

30. LINKED IN

31. LINKED IN

32. LINKED IN

33. YOUTUBE photo by flickr user Kassel

34. YOUTUBE

35. EVERY BLOG HAS ONE

36. YOUTUBE

37. YOUTUBE

38. PHOTO SHARING photo by flickr user Kassel

39. FLICKR

40. INSTAGRAM

41. INSTAGRAM

42. INSTAGRAM

43. BLOGGING photo by flickr user Kassel

44. BLOGGING

45. BLOGGING

46. BLOGGING

47. BLOGGING

48. OWNED MEDIA MATTERS photo by flickr user Kassel

49. BUILD A HOME photo by flickr user Joseph Kubik

50. TABLE STAKES

51. START WITH A BLOG POST

52. START WITH A BLOG POST

53. START WITH A BLOG POST

54. START WITH A BLOG POST

55. START WITH A BLOG POST

56. START WITH A BLOG POST

57. START WITH A BLOG POST

58. MOBILE photo by flickr user Kassel

59. 76% of the population of planet earth owns a mobile phone. That’s nearly 5.2 billion people. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers

60.

61. PROS OF NATIVE APPS

62. PROS OF STICKING WITH WHAT YOU HAVE

63. RESPONSIVE DESIGN EXAMPLES

64. RESPONSIVE DESIGN EXAMPLES

65. RESPONSIVE DESIGN EXAMPLES

66. RESPONSIVE DESIGN EXAMPLES

67. MONITORING photo by flickr user Kassel