Web 3.0 - Investigating the Future of Social Media Congress (17-19 JUNE 2015). The Grace Hotel, Sydney. Speaking on the future of social media. And by future... not in 10 years time, or 5 years, not even in 1 year - but tomorrow, next month - maybe the next 6 months. How can you and your business be prepared to embrace what's next; utilising the full power of technology and marketing tactics.

1. SOCIAL MEDIA
FUTURESEmerging Technologies and Demographics:
What this Means for Social Media

2. WTF IS THE
FUTURE
ANYWAY?

4. SOCIAL MEDIA
CONTENTHow it is changing and evolving:
make sure your business isn’t left behind.

5. SOCIAL MEDIA
HAS COME A
LONG WAY...

6. WE HAVE SAID
GOODBYE TO
YELLING...

7. AND WE HAVE
INTRODUCEDMEANING BEYOND MARKETING

8. This space is not owned by ‘the people’
THIS SPACE IS… IT NEEDS MEANING!

9. GIVE ME A
REASON TO
LIKE YOU.

10. Brands need to find
unexpected and
imaginative ways to get
audiences involved with
their story. Only the best
will take on a life of their
own in social media.

12. You have to give your
audience something
unique that they can't
get elsewhere and
give them a reason to
shout about it.

13. Brands must further…
HUMANISE

14. The product must remain
important, but no longer be
front and centre.

16. We need to bring the
brand to life through
tapping into the target
market behaviours… Our
content should speak
directly to our ‘people.’

17. data
environments
=
real-time
insights

18. data
environments
=
real-time
insights
=
better content
and social
strategies

19. Our social media
should take on the
life of another
friend.

20. GIVE ME A
REASON TO
LIKE YOU.

21. THE RISE OF
GEN ZEmerging Technologies and Demographics:
What this Means for Social Media

24. Baby
Boomers
Gen
X
Gen
Y
Gen
Z
Are (becoming)
grandparents.
Are (becoming)
parents with teen
kids.
Are becoming our
important
workforce targets;
tomorrow’s C-
Levels.
Are our new teen /
impression-ables –
tomorrow’s ‘adult’
consumer.

25. Z
THE RISE OF...
MOBILE FIRST
MOBILE ONLY

26. GEN Z (The Connected)
Tech innate: 5 Screens
Judiciously Share (GeoLoco Off)
Active Volunteers
Blended (race and gender)
Togetherness
Mature
Communicate with images
Make stuff
Have humanity
Future focused
Realists
Want to work for success
Collective conscious
GEN Y (The Millenials)
Tech innate: 2 Screens
Radical transparency: Share All
Slacktivists
Multi-cultural
Tolerance
Immature
Communicate with text
Share stuff
Have love confidence
Now focused
Optimists
Want to be discovered
Team Orientation
GEN Z 👉 GEN Y

28. PLATFORMS +
TECHNOLOGYWhat’s next in social and the business implications

29. 1. Facebook
14,000,000
2. YouTube
13,700,000
3. WordPress
5,900,000
4. Instagram
5,000,000
5. Tumblr
4,600,000
6. LinkedIn
3,500,000
7. Blogspot
2,800,000
8. Twitter
2,791,300
9. WhatsApp
2,400,000
10. TripAdvisor
2,000,000
11. Tinder
1,500,000
12. Yelp
1,500,000
13. Snapchat
1,070,000
14. Flickr
680,000
15. Pinterest
340,000
16. Reddit
155,000
17. MySpace
110,000
18. Google Plus
60,000
19. StumbleUpon
48,000
20. Foursquare/Swarm
25,000
21. Digg
18,000
22. Delicious
16,000
what social
platforms
Aussies are
most active
on?
Updated stats APR 2015

32. from real time…

33. to INSTANT time…

34. FROM REAL TIME
TO INSTANT TIME
Driven by GEN Z and
their use of social / tech
Instant Messaging social networks
/ mobile apps
(mobile first)

35. Horizontal
Vertical

36. VIDEO SHARING + VIEWS
INCREASING ON SOCIAL
Social video is to become bigger and better and more
effective than ever before. In this, long-form video (>
20 mins) and the social branded film will come to life.
Adults spend 5x more time
watching online video
compared to 4 years ago.

37. THE GROWTH OF THE
SHARING ECONOMY
People coming together to
increase the value of ‘society’
and ‘community’
Can social play a part in this?
Mutual sharing / co-creating /
crowd sourcing / co-existing?
UBER helped the world wake up to
and fall in love with the concept of a
‘share’ economy

38. LASTLY…

39. Our brand is now a
human. Social media
breathes life into who it
is.

40. Our goal is to make sure this
human shares meaningful
stories that tap into our target
markets… creates real
connections and uses the
platforms where our people
are.

41. engagement sells.
‘selling’ does not.

42. By Slide 3 – I had made a behavioural
impact on you…
I had made (maybe most of you) LIKE
ME a little more, or at least be more
engaged with what I was saying before
I had even said anything interesting.

43. find your
‘bacon cat’

44. THANK YOU
BRIE STEWART
HEAD OF SOCIAL
brie.stewart@ogilvy.com.au | @BrieParker