How to Create an Impossibly Great Brand by David Brier
Inspired by this quote: “Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.” ― Muhammad Ali nspired byFast Company blogger David Brier is an award-winning designer and branding expert who works with startups, existing companies, both large and small to help them have a brand voice that gets heard. Too many companies start out with a cliche me-too message and then spend their entire marketing budget trying to now get noticed with a ball and chain of sound-alike messages and same-as-everyone-else branding. If you’ve ever wanted to know how to create a successful brand, subscribe to http://www.risingabovethenoise.com. This site is designed for you. The strategies discussed have helped our clients grow — some as little as 20% growth to one client seeing sales explode 300% in a single month — after implementing our design and strategies. These exact strategies, successes and insights have already been featured in Forbes.com, Fast Company, The Build Network, and INC.. In fact, over 459,000 (yes, nearly half a million) professionals have viewed my presentations on branding on Slideshare. "It’s only after delivering results to such companies as Revlon, Estee Lauder, Botanical Bakery, Legacy Chocolates, Coco Polo, Joanna Vargas, KnowBe4.com and numerous startups and even cities that I feel this information is worthy of your time." Through this site, you get these insights and strategies for free. You're invited to join the 15,000 other businesses that read our site (who let nothing stand in the way of greatness and rising above the noise) and subscribe today.
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How to Create an Impossibly Great Brand by David Brier
- 7. ANSWERTHIS:
- 8. ANSWERTHIS: Whydosomebrandsgrow explosively whileothers(thatshouldbethriving)die a lonely and forgettable death?
- 20. QUESTION 1
- 22. QUESTION 1 Who are our prospective customers? Grab a piece of paper and define them. Their likes. Their dislikes. Their passions. Their hates. Write this down. Really.
- 23. QUESTION 2
- 24. What are their values and priorities? QUESTION 2
- 25. What are their values and priorities? Note down the things they aspire to have. The changes they seek to attain. The problems or inefficiencies they seek to overcome. Done? Go to the next slide. QUESTION 2
- 26. QUESTION 3
- 27. Who are we and are we a passionate extension of those values? QUESTION 3
- 28. Who are we and are we a passionate extension of those values? Thisgoesbacktoourveryfirst questionaboutwhoweare.You mustdefinethis.Why?Becauseif youdon’tdecideit,themarketplace willconcludewhoyouareforyou. QUESTION 3
- 29. How did Steve Jobs apply this* when he launched the first iPod? *TheImpossibleBrandFormula
- 34. Now, add into the mix:
- 35. Now, add into the mix: • 168millionYouTubevideosviewedper hour
- 36. Now, add into the mix: • 168millionYouTubevideosviewedper hour • 126millionGooglesearchesmadeper hour
- 37. Now, add into the mix: • 168millionYouTubevideosviewedper hour • 126millionGooglesearchesmadeper hour • 120millionemailssentper hour
- 38. Now, add into the mix: • 168millionYouTubevideosviewedper hour • 126millionGooglesearchesmadeper hour • 120millionemailssentper hour • 336millionmessagestextedper hour
- 39. Now, add into the mix: • 168millionYouTubevideosviewedper hour • 126millionGooglesearchesmadeper hour • 120millionemailssentper hour • 336millionmessagestextedper hour • 16.5milliontweetsper hour
- 40. “But it’s impossible to think like that.”
- 41. bull sh*t
- 42. bull sh*t The way to survival and brand growth is to think exactly like that.
- 43. bull sh*t (And if you need a reminder) The way to survival and brand growth is to think exactly like that.
- 44. “Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.” ― Muhammad Ali
- 45. to unleash the power of “The Impossible Brand Formula”
- 46. Who are our prospective customers? TIPS FOR QUESTION 1
- 47. Who are our prospective customers? TIPS FOR QUESTION 1 1. Honestly isolate your audience
- 48. Who are our prospective customers? TIPS FOR QUESTION 1 1. Honestly isolate your audience 2. Divide them by interest and needs
- 49. Who are our prospective customers? TIPS FOR QUESTION 1 1. Honestly isolate your audience 2. Divide them by interest and needs 3. Decide who you can best serve
- 50. What are their values and priorities? TIPS FOR QUESTION 2
- 51. What are their values and priorities? TIPS FOR QUESTION 2 1. Excel in your ability to separate out the important from the trivial
- 52. What are their values and priorities? TIPS FOR QUESTION 2 1. Excel in your ability to separate out the important from the trivial 2. Discover what gets them excited, motivated, driven
- 53. Who are we and are we a passionate extension of those values? TIPS FOR QUESTION 3
- 54. Who are we and are we a passionate extension of those values? TIPS FOR QUESTION 3 1.Betheambassador ofthosevaluesand importancesthat yourcustomers considervaluable
- 55. Who are we and are we a passionate extension of those values? TIPS FOR QUESTION 3 1.Betheambassador ofthosevaluesand importancesthat yourcustomers considervaluable 2.Perfectthatover time
- 56. Who are we and are we a passionate extension of those values? TIPS FOR QUESTION 3 1.Betheambassador ofthosevaluesand importancesthat yourcustomers considervaluable 2.Perfectthatover time 3.Rinseandrepeat
- 57. Want further examples of overcoming “impossible”? LearnhowaNapaValleygourmetbakerincreasedsales900% in2years.Readthatstoryhere. Discoverhowastartuprebooteditsbrandandsalesforitsline ofkid’spaintproducts.Readthatstoryhere. Findouthowachocolatecompany10Xedsalesinoneyear. Readthatstoryhere. Uncoverhowajewelryaccessorycompanytransformedtheir brandandsavedamarriage.Readthatstoryhere. Seehowafastfoodburgerjointgarnered2,000new customerswithin90daysofopeningitsdoors. Readthatstoryhere.
- 65. EvenmorepresentationsbyDavidBrierthathaveexceeded 357,893 views: SIMPLYCLICKONWHICHEVERONESYOUWANTTOVIEW. IT’S POSSIBLE 94.5% OF THOSE WHO HAVE BEEN HERE HAVE DONE THE SAME.
- 66. EvenmorepresentationsbyDavidBrierthathaveexceeded 357,893 views: SIMPLYCLICKONWHICHEVERONESYOUWANTTOVIEW. IT’S POSSIBLE 94.5% OF THOSE WHO HAVE BEEN HERE HAVE DONE THE SAME.
- 67. EvenmorepresentationsbyDavidBrierthathaveexceeded 357,893 views: SIMPLYCLICKONWHICHEVERONESYOUWANTTOVIEW. IT’S POSSIBLE 94.5% OF THOSE WHO HAVE BEEN HERE HAVE DONE THE SAME.
- 68. EvenmorepresentationsbyDavidBrierthathaveexceeded 357,893 views: SIMPLYCLICKONWHICHEVERONESYOUWANTTOVIEW. IT’S POSSIBLE 94.5% OF THOSE WHO HAVE BEEN HERE HAVE DONE THE SAME.
- 69. EvenmorepresentationsbyDavidBrierthathaveexceeded 357,893 views: SIMPLYCLICKONWHICHEVERONESYOUWANTTOVIEW. IT’S POSSIBLE 94.5% OF THOSE WHO HAVE BEEN HERE HAVE DONE THE SAME.
- 70. EvenmorepresentationsbyDavidBrierthathaveexceeded 357,893 views: SIMPLYCLICKONWHICHEVERONESYOUWANTTOVIEW. IT’S POSSIBLE 94.5% OF THOSE WHO HAVE BEEN HERE HAVE DONE THE SAME. Isyourbrandbuiltforgrowth? Willitriseabovethenoise?Ifnot,let’stalk.