This presentation is based on a Fast Company post written by David Brier that was recently published. Fast Company blogger David Brier is an award-winning designer and branding expert who works with startups, existing companies, both large and small to help them have a brand voice that gets heard. Too many companies start out with a cliche me-too message and then spend their entire marketing budget trying to now get noticed with a ball and chain of sound-alike messages and same-as-everyone-else branding. If you’ve ever wanted to know how to create a successful brand, subscribe to http://www.risingabovethenoise.com. This site is designed for you. The strategies discussed have helped our clients grow — some as little as 20% growth to one client seeing sales explode 300% in a single month — after implementing our design and strategies. These exact strategies, successes and insights have already been featured in Forbes.com, Fast Company, The Build Network, and INC.. In fact, over 400,000 (yes, nearly half a million) professionals have viewed my presentations on branding on Slideshare. "It’s only after delivering results to such companies as Revlon, Estee Lauder, Botanical Bakery, Legacy Chocolates, Coco Polo, Joanna Vargas, KnowBe4.com and numerous startups and even cities that I feel this information is worthy of your time." Through this site, you get these insights and strategies for free. You're invited to join the 15,000 other businesses that read our site (who let nothing stand in the way of greatness and rising above the noise) and subscribe today.

1. “honey, i shrunk
the brand!”
Can small make your brand big?
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2. Brands that try
to go big, do more
and be everything
to everybody, end
up with a very big
problem...
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3. They spread
themselves so
thin, they can
end up standing
for nothing.
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4. Which is why
they can take
the first big step:
by going small.
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5. Italians have
known how
great small is
ever since the
first espresso
was poured.

6. Italians have
known how
great small is
ever since the
first espresso
2 oz. vs. 16 oz Starbucks Grande
was poured.

7. Tim Ferriss has
built an empire
based on people’s
need for a
smaller 4-hour
work week

8. Tim Ferriss has
built an empire
based on people’s
need for a
smaller 4-hour
work week
4 hours vs. 40 hours

9. Chobani’s yogurt
introduced their 3.5 oz. “Bite”to
satisfy the need for small.

10. Chobani’s yogurt
introduced their 3.5 oz. “Bite”to
satisfy the need for small.
3.5 oz. vs. the normal 5.3 oz.

11. 5-hour Energy sells 9 million
bottles of its 1.93 oz. solution
each week to satisfy this need.

12. 5 Hour Energy 1.93 oz vs 12 fl oz soft drink
(one-sixth the portion at 2.5 times the price)
5-hour Energy sells 9 million
bottles of its 1.93 oz. solution
each week to satisfy this need.

13. David Brier @davidbrier
Twitter has
capitalized on this
need for small in
140 characters.

14. David Brier @davidbrier
Twitter has
capitalized on this
need for small in
140 characters.
Instead of an actual
time-consuming
face-to-face
conversation...

15. WHY?

16. Daymond John, Fubu founder,
entrepreneur, and Shark Tank
investor explains “Consumers
are overloaded. Too many
choices. Too many demands.
Too little time and attention
to handle it all. Anything that
requires less space, takes less
time, demands less attention
has great appeal.”

17. 5 things your
brand can do

18. 1.Make your brand simpler and easier.

19. 1.Make your brand simpler and easier.
2.Reduce the time needed to achieve something.

20. 1.Make your brand simpler and easier.
2.Reduce the time needed to achieve something.
3.Trim “brand fat” leaving onlywhat’s necessary
in terms of the time,
energy, space or
attention of your customer.

21. 1.Make your brand simpler and easier.
2.Reduce the time needed to achieve something.
3.Trim “brand fat” leaving onlywhat’s necessary
in terms of the time,
energy, space or
attention of your customer.
4.Know that less time can equate to more value.

22. 1.Make your brand simpler and easier.
2.Reduce the time needed to achieve something.
3.Trim “brand fat” leaving onlywhat’s necessary
in terms of the time,
energy, space or
attention of your customer.
4.Know that less time can equate to more value.
5.Respect the fact people have too much to deal
with and do everything possible to make their
experience as efficient as possible.

23. in other words,
shrink your brand

24. in other words,
shrink your brand
and grow your
brand’s value

25. Want more?
Check out these leading branding presentations that have exceeded
326,389 VIEWS:
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26. Want more?
Check out these leading branding presentations that have exceeded
326,389 VIEWS:
Have a question?
We help companies stand out and rise above the noise. Let’s talk. We’ll keep it short.
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27. Want more?

28. Want more?
Subscribe at RisingAboveTheNoise.com

29. Want more?
Subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:
@davidbrier
Design, art direction and text by David Brier of DBD International
Copyright 2013 DBD International