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"Innovation and Wealth Creation: the British Library Perspective”
1. Innovation and Wealth Creation: the British Library perspective Isabel Oswell Head of Business Marketing, The British Library [email_address] Bridging Worlds Conference, Singapore 17 October 2008
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3. We support entrepreneurs and SMEs from that first spark of inspiration to successfully launching or developing a business. Business & IP Centre
4. The Transition Academic Reading Rooms with separate business and IP collections. Strict admissions policy Skilled at helping independent, self-directed researchers Loose affiliations Limited awareness No monitoring or intelligence about users Guidance and workshops for entrepreneurs, inventors and business start ups i.e. non-researchers Integrated business and IP collections and expertise. Inspiring space designed to meet the needs of our users. Systematic measurement and monitoring. Regular market research Building awareness through sustained marketing and ‘outreach’ programme aimed at SMEs and entrepreneurs Active engagement with over 75 partners and marketing associates Where we were in 2005 Where we were in 2004 Where we are now
13. Supporting innovation and wealth creation Inspire ideas through collections and Inspiring Entrepreneurs events. Business & IP Information Clinics. Introduction to IP workshops. IP Guides and Blog. ‘ How to Search’ workshops on patents, trade marks and registered designs. Case studies. Facilitated networking and collaboration, including ‘Open Evenings. ‘ How to find’ workshops on using business information to assess markets, produce plans and run mailing lists. Ask an Expert with successful entrepreneurs. Coaching and ‘Ideas into Action’ workshops. International and UK IP awareness conferences and seminars Inspire ideas through collections and Inspiring Entrepreneurs events. Business & IP Clinics. Inspire ideas through collections and Inspiring Entrepreneurs events. Business & IP Clinics. Inspire ideas through collections and Inspiring Entrepreneurs events. Business & IP Clinics.
16. Timelines Awarded London Development Agency funding for Phase 2 i.e. £2.4 million over 4 years April 07 Completed Evaluation of Phase 1 February 07 Opened Business & IP Centre March 06 Awarded £1 million funding from London Development Agency. Developed Centre and services April 05 Development of Business Plan & Proposal. Further consultation. Jan 04 – March 05 Pilot study, including focus groups. Steering Group/Project Board established. Jan – Dec 2004 Developed proposition and consulted key stakeholders and potential funders. Appointed Project Manager (July 03) Jan – Dec 2003 Inspired by NYPL’s Science, Industry & Business Library; Mellon Foundation funding for collaboration (Dec 02) June – Dec 02
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18. Business & IP Centre User Profile – Business Status Overall % of total % White British % Ethnic Minority Base: All respondents (220) Source: IFF Research March 2008 19% 8% 12% 14% 19% 19% 12% 11% 18% 16% 18% 17% 26% 8% 8% 10% 18% 15%
19. Business & IP Centre User Profile - Ethnicity Source: IFF Research March 2008
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21. Reasons for using the Business & IP Centre Reading Room Base: All setting up/running business and living/working/setting up business in London (155) Source: IFF Research March 2008
22. Information resources used Base: All setting up/running business and living/working/setting up business in London (155) Source: IFF Research March 2008
23. Usage of other services Base: All setting up/running business and living/working/setting up business in London (155) Source: IFF Research March 2008
24. Top 10 things about Business & IP Centre 1 – Wealth of information available 2 – Readily available information / resources 3 – Quality of staff (helpfulness/expertise) 4 – Well laid out / good space to work 5 – Quality of resources / facilities 6 – Quiet 7 – Friendly environment with networking opportunities 8 – Accessible / simple to use =9 – Information and resources in one place =9 – It’s free Base: All setting up/running business and living/working/setting up business in London (155) Source: IFF Research March 2008 48% 35% 24% 23% 21% 19% 17% 15% 14% 7% 7%
28. Innovation and Wealth Creation: the British Library perspective Isabel Oswell Head of Business Marketing, The British Library [email_address] Bridging Worlds Conference, Singapore 17 October 2008
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![Background to the British Library ,[object Object],[object Object],[object Object],[object Object],[object Object],Helping people advance knowledge to enrich lives National library of the UK. Serves researchers, business, libraries, education & the general public Collection includes over 2m sound recordings, 5m reports, theses and conference papers, 50m+ patents The largest document supply service in the world. Digitisation enables desktop delivery within 2 hours Over 250 years of collecting. Beneficiary of legal deposit, and £16m annual acquisitions budget 3 main sites in London and Yorkshire. 2,250 staff Collection, 600km of shelving, grows at 11km per year 1.25 Tb of digital material through voluntary deposit](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)