Twitter's slides from the BIMA Breakfast seminar

1. MOVE PEOPLE
D R I V E C A M PA I G N S F U RT H E R & FA S T E R
WITH TWITTER
@DaraNasr
Twitter, Inc.
Wednesday, February 20, 13

2. @TwitterAdsUK
Wednesday, February 20, 13

3. “ I loved couriers. You had this transfer of physical
information happening throughout the city and the
world... that [you] can view in real time on a map.
That’s what’s going on in the city.”
- Jack Dorsey
@TwitterAdsUK
Wednesday, February 20, 13

4. the pulse of the planet
@TwitterAdsUK
Wednesday, February 20, 13

5. Barack Obama
@BarackObama
Four more years.
pic.twitter.com/bAJE6Vom
@TwitterAdsUK
Wednesday, February 20, 13

6. David Whitehouse
@d_whitehouse
Lance Armstrong should be applauded for
being able to ride a bike so well on drugs. I
tried it once. Hit a dog and fell into a canal.
10,496 2,229
RETWEETS FAVORITES
4:17 PM - 18 Jan 13
@TwitterAdsUK
Wednesday, February 20, 13

7. powered by conversations
@TwitterAdsUK
Wednesday, February 20, 13

8. 1 billion Tweets every 2.5 days
source: Twitter Internal 2012
@TwitterAdsUK
Wednesday, February 20, 13

9. where news breaks
@TwitterAdsUK
Wednesday, February 20, 13

10. London helicopter crash
16 Jan 2013
@TwitterAdsUK
Wednesday, February 20, 13

11. Aaron James Rodgers
@bottle_bohemia
Just witness an horrific crash! Helicopter hit
a crane, spiralled into the ground!
pic.twitter.com/oZ6wFWJT
8:03 AM
248 16
RETWEETS FAVORITES @TwitterAdsUK
Wednesday, February 20, 13

12. Quin
@QuinMurray
Helicopter just hit a crane and crashed a few
metres in front of me in vauxhall. Completely
shaken. pic.twitter.com/2YJvzsp3
8:05 AM
2,379 100
RETWEETS FAVORITES @TwitterAdsUK
Wednesday, February 20, 13

13. BBC Radio 5 live
@bbc5live
BREAKING: Reports a helicopter has
crashed at South Bank in London. Live:
ow.ly/gQUoy
129 2
RETWEETS FAVORITES
8:13 AM
@TwitterAdsUK
Wednesday, February 20, 13

14. Craig Jenner
@craiglet
Helicopter just hit our building in vauxhall
pic.twitter.com/HbktDNkp
8:15 AM
2,563 116
RETWEETS FAVORITES @TwitterAdsUK
Wednesday, February 20, 13

15. BBC Breaking News
@BBCBreaking
#Helicopter crashes during morning rush
hour near #Vauxhall station in south
London, witnesses report - no official
confirmation
1,441 19
8:17 AM
RETWEETS FAVORITES
@TwitterAdsUK
Wednesday, February 20, 13

16. Wednesday, February 20, 13

17. Wednesday, February 20, 13

18. where new connections are made
@TwitterAdsUK
Wednesday, February 20, 13

19. Drizzy @Drake
The first million is the hardest.
@DaraNasr | Confidential
Wednesday, February 20, 13

20. Drizzy @Drake
The first million is the hardest.
@DaraNasr | Confidential
Wednesday, February 20, 13

21. Drizzy @Drake T. Boone Pickens @boonepickens
The first million is the hardest. @Drake The first billion is a helluva lot harder.
@DaraNasr | Confidential
Wednesday, February 20, 13

22. Labour Press Team
@labourpress
Send out a search party - @LibDemPress
haven’t tweeted since July 13th.
@TonyW | Confidential
Wednesday, February 20, 13

23. Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.
Lib Dem Press Office
@LibDemPress
@labourpress Sorry, we’ve been busy
running the country. #Coalicious
@TonyW | Confidential
Wednesday, February 20, 13

24. Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.
Lib Dem Press @LibDemPress
@labourpress Sorry, we’ve been busy running the
country. #Coalicious
Labour Press Team
@labourpress
@LibDemPress yes, that’s going well. Keep
up the good work.
@TonyW | Confidential
Wednesday, February 20, 13

25. #WeNurses
@TwitterAdsUK
Wednesday, February 20, 13

26. Twitter is the shortest distance between you
and what interests you most
@TwitterAdsUK
Wednesday, February 20, 13

27. 10m users in the UK
source: Twitter UK Internal 2012
@TwitterAdsUK
Wednesday, February 20, 13

28. 200m users globally
@TwitterAdsUK
Wednesday, February 20, 13

29. 80% access Twitter UK on mobile
source: Twitter UK Internal 2012
@TwitterAdsUK
Wednesday, February 20, 13

30. mobile.
on the sofa, on the move, in the
moment.
@TwitterAdsUK
Wednesday, February 20, 13

31. TV is a key interest on Twitter
95% 60% 40%
of online public conversations of UK Twitter users use of all Twitter traffic around
are on Twitter Twitter while watching TV peak time is about TV
source: SecondSync 2012, Crimson Hexagon 2012
@TwitterAdsUK
Wednesday, February 20, 13

32. X FACTOR
Twitter, Inc.
Wednesday, February 20, 13

33. X FACTOR
Twitter, Inc.
Wednesday, February 20, 13

34. Twitter is the shortest distance between you
and what interests you most
@TwitterAdsUK
Wednesday, February 20, 13

35. Twitter is the shortest distance between @
and what interests you most
@TwitterAdsUK
Wednesday, February 20, 13

36. Twitter is the shortest distance between @
and #
@TwitterAdsUK
Wednesday, February 20, 13

37. Wednesday, February 20, 13

38. Wednesday, February 20, 13

39. a platform to reflect and create
locally and globally
@TwitterAdsUK
Wednesday, February 20, 13

40. Red Bull Stratos
@RedBullStratos
“On the step I felt that the whole world is
watching. I said I wish they would see what
I see. It was amazing.” Felix Baumgartner
3,989 1,081
RETWEETS FAVORITES
in 140 characters
Wednesday, February 20, 13

41. Oreo Cookie
@Oreo
Power out? No problem.
pic.twitter.com/dnQ7pOgC
Wednesday, February 20, 13

42. "Creativity in advertising is all
about the power of reduction.
Write less, say more".
- John Hegarty
@TwitterAdsUK
Wednesday, February 20, 13

43. constraint inspires creativity
@TwitterAdsUK
Wednesday, February 20, 13

44. a single Tweet can tell a story
@TwitterAdsUK
Wednesday, February 20, 13

45. Paddy Power
@paddypower
Andy & Judy Murray looked pretty relaxed
in their Melbourne Hotel ahead of the big
game... #AusOpen
pic.twitter.com/TPxCqbTn
@TwitterAdsUK
Wednesday, February 20, 13

46. Paddy Power
@paddypower
Andy & Judy Murray looked pretty relaxed
in their Melbourne Hotel ahead of the big
game... #AusOpen
pic.twitter.com/TPxCqbTn
@TwitterAdsUK
Wednesday, February 20, 13

47. @TwitterAdsUK
Wednesday, February 20, 13

48. individual conversations
build brands
@TwitterAdsUK
Wednesday, February 20, 13

49. Ashley Roberts
@AshleyRoberts61
Oh @O2 have said sorry. Nice. So when I
don’t pay my bill for another month will a
sorry do? How about a***-f***ing your
mothers you twats?
1,168 372
RETWEETS FAVORITES
@TwitterAdsUK
Wednesday, February 20, 13

50. Ashley Roberts @AshleyRoberts61
Oh @O2 have said sorry. Nice. So when I don’t pay my bill
for another month will a sorry do? How about a***-f***ing
your mothers you twats?
O2 in the UK
@O2
@AshleyRoberts61 She says no thanks.
473 186
RETWEETS FAVORITES
@TwitterAdsUK
Wednesday, February 20, 13

51. 450k
love
network outage
350k
anger
250k
sadness
happiness
150k
50k
9 Jul 2012 10 Jul 2012 11 Jul 2012 12 Jul 2012
source: Wunderman Social Favouribility Engine, 2012
@TwitterAdsUK
Wednesday, February 20, 13

52. Tunde
@Tunde24_7
@O2 bastard big man ting I swear direct me
to your owner what happened to my internet
connection fam mans having to use wifi and
dat
1,168 372
RETWEETS FAVORITES
@TwitterAdsUK
Wednesday, February 20, 13

53. Tunde @Tunde24_7
@O2 bastard big man ting I swear direct me to your owner
what happened to my internet connection fam mans having
to use wifi and dat
O2 in the UK
@O2
@Tunde24_7 Have you tried to reset the
router ting fam, so mans can use the wifi and
dat?
5,146 1,991
RETWEETS FAVORITES
@TwitterAdsUK
Wednesday, February 20, 13

54. mass conversations power
movements
@TwitterAdsUK
Wednesday, February 20, 13

55. Campaign: brand of the year
@TwitterAdsUK
Wednesday, February 20, 13

56. @TwitterAdsUK
Wednesday, February 20, 13

57. @TwitterAdsUK
Wednesday, February 20, 13

58. Wednesday, February 20, 13

59. Wednesday, February 20, 13

60. MOVE PEOPLE
D R I V E C A M PA I G N S F U RT H E R & FA S T E R
WITH TWITTER
@DaraNasr
Twitter, Inc.
Wednesday, February 20, 13