1. Brick Marketing Search Engine Optimization Journal Weekly Roundup – July 22, 2011<br />The following Search Engine Optimization Journal blog posts provide valuable SEO, search engine marketing, and social media marketing tips and advice for the week of July 18 – July 22, 2011. <br />When It’s Time to Revisit Your Keyword Research<br />User behavior changes over time and search is getting more and more personalized. A big part of SEO is being able to adapt to these changes and adjust your SEO strategy accordingly. That is why you should take the time to reevaluate your keywords. <br />CLICK HERE TO READ THE ORIGINAL POST<br />Why 301 Redirects Are Important<br />If you want to create a new domain for your company, that is completely within your right as the site owner. But please, before you scrap the old site, make sure you do a 301 redirect of all the incoming links to your old site and reroute them to the appropriate pages of your new site. <br />CLICK HERE TO READ THE ORIGINAL POST<br />Categorizing Your Inbound Links<br />While it’s not fun or glamorous, it is important that site owners conduct a full link audit once a year. Depending on how long you have been engaging in link building, you might have thousands of links to sort through, but it has to be done. Digging through you link portfolio is important for several reasons.<br />CLICK HERE TO READ THE ORIGINAL POST<br />Is Your Site Optimized for Transactional Search?<br />If you were to look at the average search engine user, their search history would boil down to three basics types of search—informational, transactional and navigational. I see a lot of sites fail to fully optimize for transactional searches. <br />CLICK HERE TO READ THE ORIGINAL POST<br />Look at Your Analytics for Trends and Insights<br />One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site.<br />CLICK HERE TO READ THE ORIGNAL POST<br />