Web site business plan developed by Brian Tudor

1. FK Diamonds
Website Business Plan
Brian Tudor
Full Sail University

2. FK Diamonds
www.fkdiamonds.com
Private Diamond Broker serving the
Greater Cincinnati area

3. Stage 1
Infancy

4. About the URL
www.fkdiamonds.com
Easy to remember
Easy to type
And will easily fit on the FK Diamonds logo

5. Competitors
www.bluenile.com www.eddielanes.com www.jamesfree.com

6. Keyword Analysis
Keyword Optimization for FKDiamonds.com
Keywords to update Meta data and keyword density:
Diamonds, Cincinnati Diamonds, Diamonds in Cincinnati, Custom Jewelry,
Engagement Rings, Diamonds Broker, Diamond Ring, Certified Diamonds, Loose
Diamonds, Fred Koss, FK Diamonds, FKDiamonds, diamonds, cincinnati diamonds,
diamonds in Cincinnati, custom jewelry, engagement rings, diamond broker, loose
diamonds, fred koss, fk diamonds, fkdiamonds, custom engagement ring,
diamond ring, certified diamonds, ideal cut, GIA, EGL-US, cut, clarity, color, carat,
settings, engaged

7. Stage 2
Development & Implementation

8. Design Implementation
FKDiamonds.com will undergo a complete redesign
The all Flash format will be replaced with a hybrid FLASH/HTML site, with a
mobile site included
The site will be segmented out using the sitemap in the next slide
Created headings using keywords
Update copy on the site to improve keyword density
Utilize Meta data using the keywords from Section 1: Infancy

9. Sitemap

10. Sitemap and Navigation
FK Diamonds website currently has no sitemap.
The site is composed entirely of Flash, so there are no subheadings or pages
FK Diamonds will adopt an redundant navigation approach similar to Blue Nile’s website (www.bluenile.com)
!

11. E-mail Format
info@fkdiamonds.com
Using a simple info@url.com email address provides customers with a
trusted email format for business correspondence

12. Stage 3
Traffic Driving

13. E-mail Strategy
Create an email marketing campaign to send information about FK
Diamonds upcoming deals and events
Provide updates only when necessary to keep the trust of the email
list
Promote exclusive deals to email list members
Establish partnerships to gather email addresses

14. Partnerships
A key factor in FK Diamonds future success is to create lasting partnerships with
local Cincinnati businesses. Some examples of these businesses:
Salons & Spas
Gyms
Coffee Shops
Speciality Wine Shops

15. Stage 4
Ongoing Maintenance

16. Quality Links
Website link search results
Website name Results linking to site*
Bluenile.com 224
Jamesfree.com 0
Eddielanes.com 40
FKdiamonds.com 3
* Searched using link:www.sitename.com using Google

17. Quality Links
Ongoing Maintenance
Work to get linked by business partners
Create a trusted network of links within the Cincinnati area

18. Performance
Ongoing Maintenance
Customer Satisfaction
Improved Organic Search Results
Improved Linking to trusted sites

19. FK Diamonds
Website Business Plan
Brian Tudor
Full Sail University