1. INTEGRATED INTERNET MARKETING
Brian Tudor - VP of Internet Marketing, InteractOne
@briantudor linkedin.com/in/briantudor gplus.to/briantudor

2. Benefits of Integrated Internet Marketing
Cross-channel messaging and identity consistency that delivers a continuous brand
experience, boost brand awareness and credibility across a variety of touch points
More efficient creative and web development process due to centralized approval of
design, content, messaging, development, testing and deployment
Planning, execution and managing of the entire multi-channel online marketing
process to improve the ROI of multi-channel campaigns
Cross-channel measurement with attribution management to understand, not only
conversion beyond the last click, but also the contribution of other channels such as
display, search, social, video, and mobile
Improved cross-channel campaign analysis and performance optimization by
sharing campaign data across various media channels

3. integrated internet marketing

4. integrated internet marketing
Mobile
Social Content
Website
Video Search
eMail Display

5. website
The best integrated marketing plans flow though your website
giving customers and fans a central place to find your product,
message or service

6. content marketing
"Whether it's through the social Web, sponsored placement on
a publisher site, or via others channels, readers are not searching
for your content," Yaron Galai, CEO of Outbrain

7. content do’s
Do Make It Multimedia
This goes hand-in-hand with investing in design. Varying the type of content
you show on your site is essential to providing an engaging, well-rounded user
experience that sucks people in and keeps them clicking for more.
Do Run Both Earned & Owned Media
Have great press coverage or a fantastic review? This is a perfect opportunity to
maximize your earned media. Adding it to the mix of your own content is a
good way to engage your audience and increase your brand's credibility.
Do Make Sharing Easy
If you create great content, there's a good chance that you'll garner some fans
along the way, which is why it's so important to give them mechanisms to share
that content with their friends.

8. content don’t
Don't Skimp on Design
Sure, it's the quality of the content that will keep your visitors coming back, but don't
underestimate the power of a slick, eye-catching site. Designing your site with a high-quality
screen resolution will help your viewers to think of your site as premium, as does using high-
quality images that take up their entire frames.
Don't Go for the Hard Sell
Although the ultimate purpose of all marketing is to drive sales, content marketing employs a
fairly nuanced approach. The focus is on educating, entertaining, and delivering value to the
consumer, rather than giving a hard pitch for your products or services.
Don't Leave Dead Ends
When it comes to content marketing, the old adage about "leave 'em wanting more" most
definitely does not apply. The best time to engage your audience is when they're already in
content consumption mode, which is why every page on your site should offer plenty of links
to further content.

9. mobile
While the Desktop website is your hub a great mobile experience
should be considered your star salesman in all places at all times

10. mobile
While the Desktop website is your hub a great mobile experience
should be considered your star salesman in all places at all times
According to a Google 2010 study, 71%
of smartphone users use offline media to
do mobile search.

11. search
Search both Paid and Organic have a lot of competition, whether it is
keywords or competitors, optimization and testing is an imperative
Search Engine Marketing Search Engine Optimization

12. display
Google Edges Closer to Facebook as US Display Advertising Becomes
Two-Horse Race

13. display
Google Edges Closer to Facebook as US Display Advertising Becomes
Two-Horse Race
The overall US display advertising market, which includes spending on online video,
sponsorships, rich media and banner advertisements, grew 25.2% to $12.4 billion in
2011, eMarketer estimates, and will increase to $15.39 billion in 2012.

14. social
An integrated social media plan will grow your SEO, content
creation and shareablity

15. social
An integrated social media plan will grow your SEO, content
creation and shareablity
The code on your page controls
how the share snippet displays:
1. Share Blurb - your
explanation about the content.
2. Title - page Title
3. Description - brief description
of the page
4. Image - a thumbnail image
5. URL - links the Title to the
page

16. video
Video is the the best tool in your Internet Marketing toolbox because
you can share your clear & concise message across many channels

17. video
Video is the the best tool in your Internet Marketing toolbox because
you can share your clear & concise message across many channels
Americans viewed
9.6 billion video
ads in July 2012.

18. video
Video is the the best tool in your Internet Marketing toolbox because
you can share your clear & concise message across many channels
Americans viewed
9.6 billion video
ads in July 2012.
In July 2012 157 million
unique viewers tuned
into YouTube, followed
by Facebook with 53
million and Yahoo sites
with 48.7 million.

19. email
eMail is dead... if you believe that I have a bride I’d like to talk
about selling you.

20. email
eMail is dead... if you believe that I have a bride I’d like to talk
about selling you.
Personalized emails improve click-through rates by 14%, and
conversion rates by 10%. (Source: Aberdeen)

21. email
eMail is dead... if you believe that I have a bride I’d like to talk
about selling you.
Personalized emails improve click-through rates by 14%, and
conversion rates by 10%. (Source: Aberdeen)
61% of marketing companies plan to increase their email marketing
efforts in the next year. (Source: Experian)

22. email
eMail is dead... if you believe that I have a bride I’d like to talk
about selling you.
Personalized emails improve click-through rates by 14%, and
conversion rates by 10%. (Source: Aberdeen)
61% of marketing companies plan to increase their email marketing
efforts in the next year. (Source: Experian)
59% of B2B marketers say email is the most effective channel for
generating revenue. (Source: BtoB Magazine)

23. tools to integrate your
marketing
Google Analytics (Website Analytics)
Google AdWords (Paid Search and Display)
Attribution Modeling (Google Linking Tool, Adometry, .etc)
eMail Marketing (Mail Chimp, Exact Target, .etc)
CRM (Salesforce, Merkle, IBM)
Social CRM (Hootsuite, Shoutlet, Social Sprout, .etc)
SEOMoz - SEO tracking
Listing Services (Yelp, Localeze, Google Local, Acxiom, .etc)
Cloud Tools (Google Drive, Dropbox, Box.net, .etc)

24. what a successful integrated
internet marketing plan looks like
Consistent cross-channel messaging and identity consistency delivering a continuous
brand experience, boost brand awareness and credibility across a variety of touch points
Efficient creative and web development processes to centralized approval of design,
content, messaging, development, testing and deployment
Planning, execution and managing multi-channel online marketing process improving
the ROI of multi-channel campaigns
Cross-channel measurement with attribution management tracking, not only last click
conversion, but the contribution of other channels such as display, search, social, video,
and mobile
Improved cross-channel campaign analysis and performance optimization by sharing
campaign data across various media channels