Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive. While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy. Learn how to be agile with your content marketing to succeed at any size.
12. …SO YOU NEED TO GET
CREATIVE WITH THE
GOALS YOU SET
13. Often the most neglected aspect of content marketing is what
happens after the prospect finds and consumes your content.
In other words, how do you
convert her into a lead or sale?
–Heidi Cohen
CMO Actionable Marketing Guide“
20. First 3 Months
Build Out
Strategy + Team
and the First
Month’s Content
First 6 Months
Persistently
Measure KPIs and
Evaluate and
Tweak Strategy.
After 12 Months
Should Have
Tangible Success
and Understanding
of What Works and
What Doesn’t
CONTENT TIMELINE
39. The only story that truly matters is the story
that your delighted customers tell about
your company – not the one you tell your
customer.
–Bryan Eisenberg,
Cofounder & CMO of IdealSpot, and best-selling author of
Buyer Legends: The Executive Storytellers Guide