How to pro-actively protect your online reputation - for both businesses and individuals. by ORM Expert Brian Patterson

1. Pro-Active Reputation
Management
Brian Patterson
May 9, 2012
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2. A Personal Online Reputation
Management (ORM) Problem
Meet Carl Oliveri. CPA, MBA, Husband, and accused cheater on…
“This Winner has been with his wife for
many years. And has cheated on her for
about as long”
Is it true? Who knows, but it ranks #6 in Google for his name.
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3. A Business ORM Problem
6 of the Top 10
results for a
search of this
brand are
negative. That
can’t be good
for sales.
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4. Why Proactive?
Because an ounce of
prevention is worth a
pound of cure.
- Benjamin Franklin,
ORM Pioneer
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5. Again, Why Proactive?
Because
this could
happen to
you.
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6. First Things First:
Check If You Have any Problems
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7. Check The SERPs For Your Name & Brand Name
Pro Tip: Use this URL string in a private browser window to retrieve Google search
results that are neither personalized nor location specific:
http://www.google.co.uk/search?q=keywords+go+here&gl=us
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8. Check Your Autocomplete Values
You can view the top 10
results for a phrase in Google
Autocomplete using an
undocumented Google API.
Use UberSuggest.org & mangoco.com/blog/autocomplete to
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review your Autocomplete values.

9. Check The Complaint & Review Sites
See mangoco.com/blog/complaint-search for a tool that
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searches over 40 complaint sites.

10. Next: Claim Your Property
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11. Register Social Media Profiles
Facebook, Twitter, Google+, LinkedIn, Quora, Flickr, YouTube, everything else…
KnowEm.com will register your name on 300 social media
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sites for $600 (smaller plans available).

12. Buy Domains
Buy YourName.com or something close. Snatch up
other TLDs like .com, .net, .me, etc
Consider buying 10 or so modified versions of your
domain, for example:
BrandNameSucks.com (so nobody else does)
BrandNameReviews.com
BrandNameNews.com, etc. This slide sponsored by:
BrandNameFoundation.com
BrandNameBlog.com
BrandNameJobs.com, etc….
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13. Then What: Everything Else
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14. Stockpile Positive Reviews
Do’s Don’ts
Ask for Reviews – It’s like asking a Incentivize or reward reviewers
customer to “tell a friend about
us” Go crazy setting up fake accounts
to create fake reviews
Thank and engage everyone who
leaves a review Argue publicly with any negative
reviewers
On Yelp, friend/like/follow
positive reviewers
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15. Listen for Mentions on Social Media
Today’s Twitter complaint can become tomorrow’s
ComplaintsBoard.com rant. Catch both negative
and positive mentions in real-time.
There are plenty of free and paid social media monitoring
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tools. Our recommendations – Free: Trackur, Paid: UberVu

16. Link Build to Other People’s Positive Content
Look on page 2, 3 and beyond of the SERPs for
your brand name. Is there neutral or positive
content? Point links to it.
Pro Tip: Strong domains like those of newspapers and other legitimate websites
can handle a more ‘diverse’ link profile. Low(er) quality links still improve rankings
if they point to very strong domains.
I’m not advocating using stuff like this, but…
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17. H&M Is
Doing It
Right
Google+ Updates
Microsite
Wikipedia
Facebook
Apps
Twitter
YouTube
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18. Questions?
Brian Patterson
@brianSpatterson on the Twitter
Brian.Patterson@GoFishDigital.com
Slide Deck Available at:
GoFishDigital.com/meetup/
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