The document discusses different content marketing strategies that were successful in generating traffic and social interactions. It provides examples of articles that received over 10,000 unique visitors and 800 social interactions in 2 weeks, and another that got over 75,000 pageviews, 1,000 social interactions and 300 links. It recommends identifying the most linked and shared content on competitor sites using tools like SocialCrawlytics.com. Finally, it lists different outreach tools and platforms that can be used, such as social networks, paid advertising, reporter outreach and forums.

1. Content That
Works
Brian Patterson
Partner, Go Fish Digital

2. content
marketing

3. egobait

4. 40 Money Tips from Financial Pros
http://bit.ly/40ftips

5. Quick Win
Over…
10k Unique Visitors in 2 Weeks
800 Social Interactions
35 Links

6. +
HARO
Blogger Outreach
/r/AskReddit / self posts
___________________
Easy, Shareable Content

7. controversy

8. http://bit.ly/15seohot

11. ThisWasFirst.com

12. Score!
Over…
75k Pageviews
1,000 Social Interactions
300 Links

13. copy what
works
so

14. What is the most linked-to content
on industry or competitor sites?
SocialCrawlytics.com
What is the most socially shared content
on industry or competitor sites?

15. Thousands of
New Visitors
3,200+ Social
Shares
64 Links
http://bit.ly/9tipswb

16. content
marketing

17. Outreach Tools

18. Outreach Platforms
Obvious Social Networks
Not-So-Obvious Social Networks
Paid Advertising/Seeding
Reporter Outreach
Forums & Communities

19. Thank You
@brianSpatterson
Go Fish Digital