SEO Web Development Process
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This document provides an overview of Brian Childers' web development and SEO consultation services. It outlines a collaborative approach to planning a site structure through competitive analysis, identifying the target audience and keywords. It describes tools for researching competitors, keywords, and customer data to develop an action plan. The presentation resources section provides links to workbooks, guides, and SEO tools to support the outlined strategic process.
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SEO Web Development Process
- 1. by Brian Childers Web Development & SEO Solutions that Produce Results!
- 2. Game Plan What’s Covered • How to plan your site structure • Competitive analysis • Identify your target audience • Keyword research techniques • Website optimization strategies • Top resources and essential tools
- 3. Collaborative Approach Why Google Docs? • Free • Easy • Robust • Plays nice with others
- 4. Pre Game
- 5. Identify Your Company • NAP must be consistent • Elevator pitch • Google categories • foxxr.com/google
- 6. Identify Your Competition • Rip • Pivet • Jam • related:yoursite.com
- 10. Research Benefits • Compare traffic and rankings • Discover site technologies • Too many to list. Check them out
- 12. Research Why Queries are Important • Free research tools • What Google sees • Who are your competitors
- 13. Research Example Using site: Query
- 14. Questions?
- 15. Analyze Competitors Competitor Analysis Made Easy • Search for your top keywords • Analyze top ranking competitor pages • Use the SEOquake tool • Copy results onto workbook
- 16. Analyze Competitors SEOquake
- 18. Analyze Competitors Manage Your Data • Gain insight and collaborate • Always available for your reference • Update and reanalyize
- 19. Analyze Competitors Who is Ranking?
- 20. Analyze Competitors Source – Market Samurai
- 21. Questions?
- 22. Analyze Keywords Keyword Analysis • Local – Go for the top keywords • National - Longtail • Google Adwords Tool • WordTracker.com
- 23. Analyze Keywords Develop a Plan
- 24. Analyze Keywords Google Adwords
- 25. Analyze Keywords
- 26. Analyze Keywords
- 27. Analyze Keywords Manage Your Data
- 28. Analyze
- 34. It All Comes Together
- 35. Action Presentation Resources • Workbook – send request to foxxr.com/contact-us • Foxxr Ultimate Guide – foxxr.com/ultimate • SEO Quake – seoquake.com • Citation Tracker Report – $47 • Includes keyword research
- 36. Action Foxxr Services • Consulting • Web Development and SEO • Keyword Analysis • Local SEO • Local Search Rank Website Analysis • Local SEO Checkup • Citation Tracking
- 37. by Brian Childers Web Development & SEO Solutions that Produce Results!
Notas do Editor
- Drill down strategies. Step by step techiques that will produce results. Many know this stuff and it may seem elementary. What is not elementary is how to put it all together with a consistent format that works. It if seems overwhelming, that’s OK. Don’t expect to get everything. If you can pick up one or two things from this presentation, we all win.
- Fewer & fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because local people are turning to the internet for their local news as well as to find the best local businesses & local deals.Word of mouth is a major factor in the success of local businesses. Get your trusted customers to review your business online and attract hundreds of new customers.
- Identify others in your market that are doing wellBring it to a new market / new approach / enhance itCrash the boards with 100% energy
- Here is the Here's how you might plan your site structure. Basically, you need a homepage, your category pages and your content pages.To keep things simple, here's a structure for a simplified site with threecategories and three content pages in each category.I'll call
- Zip-codes.com delivery receptacles
- SEOquake is a popular and handy analytic seo-tool for Firefox, Chrome and Opera browsers. SEOquake helps to obtain an information about any site for a wide range of parameters such as page rank, Google index, Alexa and many others. Keyword Density tool serves to demonstrate a number of times a keyword or phrase appears on a web page. SEOquake has a parameter that highlights noffolow links.The SEOquake toolbar is easy to install and takes a couple of seconds.