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Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
WordPress for Local SEO

Today’s Objectives

 • Understand On-Site Ranking Factors
 • Hands-On WordPress Optimization
 • Local SEO Best Practices


               The Foxxr Deep Dive
               Represents an entire workshop on slide topic

         Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Why WordPress




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Why Local




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
On-Site Local Ranking Factors

  Domain Authority of Website




     Community Workshops | Brian Childers | foxxr.com | 831-531-7771
On-Site Local Ranking Factors
     City, State on Google+
         Landing Pages




     Community Workshops | Brian Childers | foxxr.com | 831-531-7771
On-Site Local Ranking Factors
                    City, State on Google+
                        Landing Pages



http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday




                      Community Workshops | Brian Childers | foxxr.com | 831-531-7771
On-Site Local Ranking Factors

        HTML NAP Matching
          Google+ NAP




     Community Workshops | Brian Childers | foxxr.com | 831-531-7771
15 Top On-Site
Ranking Factors




      Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Questions




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
• Google Authorship
• Complete Tutorial
• Import / Export Function
   Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorship
 https://plus.google.com/authorship




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Profile




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorship




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorship




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Authorship Confirmation




  Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Test Your Authorship
http://www.google.com/webmasters/tools/richsnippets




  Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorship

Top 3 Benefits

 • Better Visibility on Search Results
 • Name Awareness / Industry Authority
 • Better author / audience connection




         Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Questions




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin




Community Workshops | Brian Childers | foxxr.com | 831-531-7771
City, State in Places Landing Pages




  Page Summary with Yoast SEO


       Community Workshops | Brian Childers | foxxr.com | 831-531-7771
On-Site Customer Reviews




   • Microformats
   • Custom fields
   • Great for SEO
   Community Workshops | Brian Childers | foxxr.com | 831-531-7771
WP Customer Reviews




 Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Questions?

Foxxr Services
   • Consulting
   • Web Development and Local SEO
   • Freebies
      • Local Search Ranking Report
         • http://foxxr.com/freebies/local-search-ranking-report/
      • Website Analysis
         • http://foxxr.com/freebies/website-analysis-santa-cruz/
          Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771

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How to Optimize WordPress for Local Search SEO

Notas do Editor

  1. http://www.wpbeginner.com/beginners-guide/categories-vs-tags-seo-best-practices-which-one-is-better/
  2. Domain Authority is the best prediction about how a website will perform in search engine rankings. SEO Moz scores Domain Authority on a logarithmic scale ranging from 0 to 100-points. It's far more challenging to grow your score from 70 to 80 than it would be to grow from 20 to 30.In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  3. Domain Authority is the best prediction about how a website will perform in search engine rankings. SEO Moz scores Domain Authority on a logarithmic scale ranging from 0 to 100-points. It's far more challenging to grow your score from 70 to 80 than it would be to grow from 20 to 30.In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  4. In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  5. Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and can work together for a business. The process is best done in an environment with more control rather than less.
  6. Google still dominates
  7. In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  8. In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  9. Google still dominates
  10. In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  11. In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,