8. WordPress Essentials
• WordPress.com vs. WordPress.org
• Getting Familiar with Wordpress.org
• How to manage plugins
• Resources and tools for all levels of users
• Working with themes and frameworks
• Choosing a web hosting company
Wednesday Night Workshops | Brian Childers | foxxr.com
25. Invest in a Theme
Source - http://foxxr.com/themeforest
26. Invest in a Theme
Source - http://foxxr.com/themeforest
27. Choosing a Web Hosting Company
http://foxxr.com/bluehost http://foxxr.com/hostgator
28. WordPress Essentials
• WordPress.com vs. WordPress.org
• Getting Familiar with Wordpress.org
• How to manage plugins
• Resources and tools for all levels of users
• Working with themes and frameworks
• Choosing a web hosting company
Wednesday Night Workshops | Brian Childers | foxxr.com
29.
30. Admin Panel & Optimal Settings
• Dashboard and section modifications
• Media library & images
• Difference between posts and pages
• Properly configuring your site settings
• Best practices for settings
Wednesday Night Workshops | Brian Childers | foxxr.com
31. Admin Panel & Optimal Settings
Wednesday Night Workshops | Brian Childers | foxxr.com
32. Posts
Indexed by Presentation
• Publishing date • Reverse chronological
• Author • Categorical
• Category • Break points
• Tags • Featured images
• Meant to be shareable
• RSS
35. When to Use What
Posts Pages
• Time-based material • Static Content
• Relational material • Non Relational
• Part of a group • Permanent
• Needs to be organized • Site Information
44. Admin Panel & Optimal Settings
• Dashboard and section modifications
• Media library & images
• Difference between posts and pages
• Properly configuring your site settings
• Best practices for settings
Wednesday Night Workshops | Brian Childers | foxxr.com
45.
46. Creating & Optimizing Posts / Pages
• Creating posts / pages
• Anatomy of a post / page
• Optimizing for SEO
• Must have plugins for optimization
Wednesday Night Workshops | Brian Childers | foxxr.com
47. Creating a New Post
Wednesday Night Workshops Childers | foxxr.com | 831-531-7771
Community Workshops | Brian | Brian Childers | foxxr.com
48. Anatomy of a Post
Title Area
URL
Content area
Categories
Tags
Yoast SEO Plugin
Sidebar
Featured
Image
Wednesday Night Workshops Childers | foxxr.com | 831-531-7771
Community Workshops | Brian | Brian Childers | foxxr.com
49. Anatomy of a Page
Title Area
URL
Content area Attributes
Sidebar
Yoast SEO Plugin
Featured
Image
Wednesday Night Workshops Childers | foxxr.com | 831-531-7771
Community Workshops | Brian | Brian Childers | foxxr.com
50. Content Optimization
What you write here
Can be optimized here
Wednesday Night Workshops Childers | foxxr.com | 831-531-7771
Community Workshops | Brian | Brian Childers | foxxr.com
51. SEO Optimization
Wednesday Night Workshops Childers | foxxr.com | 831-531-7771
Community Workshops | Brian | Brian Childers | foxxr.com
52. SEO Optimization
A complete page analysis is performed by SEO Yoast.
Wednesday Night Workshops Childers | foxxr.com | 831-531-7771
Community Workshops | Brian | Brian Childers | foxxr.com
53. SEO Optimization
Wednesday Night Workshops Childers | foxxr.com | 831-531-7771
Community Workshops | Brian | Brian Childers | foxxr.com
54. Optimizing Posts / Pages
• Creating posts / pages
• Anatomy of a post / page
• Optimizing for SEO
• Must have plugins for optimization
Wednesday Night Workshops Childers | foxxr.com | 831-531-7771
Community Workshops | Brian | Brian Childers | foxxr.com
55. Introduction to WordPress
Admin Panel and Optimal Settings
Creating & Optimizing Post / Pages
Wednesday Night Workshops | Brian Childers | foxxr.com
The other factor that influences search engine exposure is Authority. In other words, out there on the largely lawless World Wide Web, where anyone can post anything, is your website a trusted place on the Internet that the search engines would want to show to their users?
Link building isn’t what it used to be. It’s important to build quality links from relative sites.
Link building isn’t what it used to be. It’s important to build quality links from relative sites.
WordPress theme frameworks are intended to be used as a parent theme template where all the functionality resides. Developers can then create a child theme to add custom styling while leaving the functionality aspects of it to the framework. This allows for a centralized location where all the functions are hosted. If the core development team decide to deprecate a WordPress function, or there is a bug found in a specific theme framework, then it is extremely easy to push out an update without modifying anything the child theme has. This method allows you to keep the “framework” of your site strong without modifying how it looks.